Executive Summary

Aug 2018
PROSPECTS
Yoghurt and sour milk products records healthy growth

Over the forecast period, yoghurt and sour milk products is expected to achieve strong, healthy growth. This is thanks to the fact that many Moroccans are looking for alternative products to milk and drinking milk products.

New product development drives sales

As many traditional products are reaching maturity, companies are looking for new ways to draw consumers’ attention and, thus, increase their value sales. More probiotic and prebiotic yoghurt products are expected to be launched over the forecast period.

Dairy-free yoghurt is expected to appear in the forecast period

One of the key trends expected over the forecast period in Morocco is the launch of dairy-free yoghurt. Moroccans are becoming more knowledgeable about the effect of milk and dairy consumption on their health.

COMPETITIVE LANDSCAPE
Centrale Danone continues to lose share

Centrale Danone lost further value share in yoghurt and sour milk products in 2018. This was mainly because many Moroccans are boycotting all products from Centrale Danone as an act against high prices.

Competitive landscape likely to see changes

As more Moroccans join the boycott of all products from Centrale Danone, which is the leading player and can affect sales and prices of yoghurt and sour milk products, other companies are expected to take over in the forecast period. Many Moroccans buy brands such as Jaouda, for example, but are reluctant to buy any product that is linked to Centrale Danone.

Health and wellness intensifies competition

As Moroccans are becoming more knowledgeable about their health and wellbeing, it is expected that they will look for healthy options to satisfy their needs. Companies are increasingly tapping into the health and wellness trend.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Yoghurt and Sour Milk Products in Morocco?
  • What are the major brands in Morocco?
  • Which variety of yoghurt is performing better – spoonable or drinking?
  • In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

Packaged food records strong growth in 2018
Strong growth compared to review period
International companies continue to dominate
Modern retailers gain sales share
Packaged food expected to record strong growth over forecast period

FOODSERVICE

Sales to Foodservice
Growing international consumer food service franchises driving sales of packaged food
Foodservice remains a leading channel for frozen products
Changing consumption habits
Consumer Foodservice
Consumer foodservice sales continue to grow
Diversification in foodservice benefiting packaged food
Continued growth expected over forecast period

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources