Over the forecast period, yoghurt and sour milk products is expected to achieve strong, healthy growth. This is thanks to the fact that many Moroccans are looking for alternative products to milk and drinking milk products.
As many traditional products are reaching maturity, companies are looking for new ways to draw consumers’ attention and, thus, increase their value sales. More probiotic and prebiotic yoghurt products are expected to be launched over the forecast period.
One of the key trends expected over the forecast period in Morocco is the launch of dairy-free yoghurt. Moroccans are becoming more knowledgeable about the effect of milk and dairy consumption on their health.
Centrale Danone lost further value share in yoghurt and sour milk products in 2018. This was mainly because many Moroccans are boycotting all products from Centrale Danone as an act against high prices.
As more Moroccans join the boycott of all products from Centrale Danone, which is the leading player and can affect sales and prices of yoghurt and sour milk products, other companies are expected to take over in the forecast period. Many Moroccans buy brands such as Jaouda, for example, but are reluctant to buy any product that is linked to Centrale Danone.
As Moroccans are becoming more knowledgeable about their health and wellbeing, it is expected that they will look for healthy options to satisfy their needs. Companies are increasingly tapping into the health and wellness trend.
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Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Morocco with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaged Food market research database.