Although Centrale Danone will continue to lose current retail value share in 2021, the company will retain its lead of yoghurt and sour milk in Morocco. While still recovering from the 2018 boycott on its high prices, Centrale Danone will maintain its lead in yoghurt on the strength of its reputation for quality as well as for its wide range of health and wellness products under the Activia brand.
Retail volume sales of sour milk is expected to show marginal growth in 2021, with Centrale Danone and Cooperative COPAG likely to continue to dominate. In 2021, Cooperative COPAG will strengthen its current retail value share and thus its lead over Centrale Danone within sour milk drinks, where it will continue to see far higher current retail value growth than its major competitor.
Leading companies in yoghurt and sour milk drinks are expected to mainly focus on product bundling for their yoghurt products as a means to attract customers and drive retail volume sales in 2021. In modern retailing stores, such bundling offers are expected to remain varied and frequent.
Current retail value sales of yoghurt and sour milk will continue to grow at a steady rate into the forecast period. The top three players that dominate yoghurt and sour milk – Centrale Danone, Cooperative COPAG and Centrale Commercial Des Domaine – are expected to maintain their leading positions in coming years.
The increasing rates of obesity and diabetes in the Morocco will prompt the development of sugar free and other healthier yoghurt products into the forecast period. Dairy companies operating in Morocco are expected to focus more on developing FF probiotic products to keep up with the growing demand for healthy products, especially the ones related to the digestive system.
Besides the need to respond to the growing health and wellness trend, companies also are looking for new ways to generate interest in yoghurt and sour milk drinks because traditional products are reaching maturity. Thus, we can expect to see not only enriched and fortified yoghurt and sour milk products, but also products in different sizes and flavours targeting consumers from different income segments, to appear in the country more and more into the forecast period.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Yoghurt and Sour Milk Drinks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page