Yoghurt and Sour Milk Products in Indonesia

PROSPECTS

The rise of Greek yoghurt in Indonesia

Yoghurt is becoming increasingly accepted by Indonesians. Greek yoghurt especially gained traction in the review period, including in 2018, because it is perceived as a healthier option by Indonesians.

Opportunities remain in yoghurt

Over the forecast period, more new product launches are expected in yoghurt in the Indonesian market, as the number of options available is still limited. Furthermore, the category is far from maturity, as indicated by the Industry Forecast Model, whereby the current volume of yoghurt consumed is only slightly more than half of the total potential for the market.

Flavoured yoghurt tastes sweet victory in Indonesia

Indonesian consumers are partial to sweeter tastes, and flavoured yoghurt is usually preferred to plain yoghurt, which is considered sour. The demand for flavoured yoghurt is also supported by a greater variety of tastes and brands compared with plain yoghurt.

COMPETITIVE LANDSCAPE

Yakult Indonesia Persada continues to lead yoghurt and sour milk products

Yakult Indonesia Persada continued to lead yoghurt and sour milk products in value terms in 2018, supported by its distinctive and popular Yakult brand. Yakult has a long-standing history in Indonesia; its strength lies in its positive brand equity amongst consumers and its wide distribution.

Heavenly Nutrition Indonesian records the fastest growth in 2018

In 2018, Heavenly Nutrition Indonesia saw the fastest retail value growth within yoghurt and sour milk products. Its success was supported by its new Greek-style drinking yoghurt, and by its Greek yoghurt flavour extensions in 2018, such as apple and pear.

Rising competition over the forecast period

Over the forecast period, Yakult Indonesia Persada is expected to continue to lead yoghurt and sour milk products. However, competition from other drinking yoghurts and yoghurts from different countries is likely to shift consumers’ attention away from Yakult.

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