Sour milk products will see muted growth over the forecast period. Health-conscious Slovenians will value sour milk products for their immune-boosting and digestive probiotics, but this will be tempered by their limited popularity among children, which may hamper retail volume sales.
With retail prices predicted to continue to rise over the forecast period, as the war in Ukraine drags on, discounters will gain further value share. Consumers increasingly appreciate the good quality and lower price combination and for instance, Lidl’s private label always keeps up with current trends, as with its protein yoghurt.
Product launches will concentrate on offering yoghurt with a healthier positioning, be that yoghurt with added vitamins or minerals. There is will also be a focus on children’s yoghurt, with stand-out packaging in primary colours and the use of cartoon characters, in order to entice children.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Drinks industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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