Yoghurt and Sour Milk Products in Slovenia

PROSPECTS

Healthy properties maintain growth, with interest in low-sugar and high-fibre products

Yoghurt and sour milk products saw continued growth across the board in 2019, led by sour milk products and drinking yoghurts. The category is fuelled by innovations and promotional activities, which serve to maintain consumer interest.

Drinking and plain yoghurt benefit from healthy image

Drinking and plain yoghurt also saw dynamic performances in 2019. These products are growing in popularity as a result of the health and wellness trend, being perceived as healthier alternatives to sweetened or flavoured variations.

Private label popularity hinders price growth, with new economy products likely

The forecast period is bound to witness further marketing activities and new agreements within existing retail distribution networks, potentially extending to discounters. Producers are also likely to invest more in communicating their product claims in line with the nascent health and wellness trend, especially in terms of low fat/calorie/sugar content.

COMPETITIVE LANDSCAPE

Leader Ljubljanske Mlekarne debuts high protein skyr

Players in the yoghurt and sour milk products category were busy in 2019. The category saw numerous launches, in support of which players implemented a variety of tactics.

Affordable brands and private label benefit from price-sensitivity

Premium yoghurt and sour milk products tend to rely on strong brand positioning and claims of superior quality and prestige in order to win consumers. However, Slovenia sees only a marginal share held by such products.

Manufacturers target both health-conscious consumers and those with traditional tastes

Third ranked Mlekarne Celeia doo, also had two new launches, and saw a slight value share gain in 2019. LCA was more health and wellness product-orientated towards probiotic properties, and with only natural sweeteners added.

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