Yoghurt and Sour Milk Products in Slovenia

PROSPECTS

Yoghurt takes off with a new taste

Yoghurt and sour milk products experienced a downturn in the middle of the review period and just as quickly witnessed a recovery over the late review period. This was primarily a result of the second wave of the crisis that influenced most categories of packaged food.

Competition intensifies and sees unit prices drop over the forecast period

Drinking and plain yoghurt recorded the most dynamic performances in 2018, based on projected figures. These products are growing in popularity in line with the health and wellness trend due to being perceived as a healthier option compared to sweetened or flavoured variations.

Product launches and marketing stir further growth

Product launches that have been observed are expected to bear fruit due to the continuous marketing support that accompanies them. On the other hand, producers are focusing on developing their distribution networks and negotiating better terms with retail partners in order to emerge from the intensifying competition which is only fortified with the plethora of new products available.

COMPETITIVE LANDSCAPE

The top three players gear up for leadership of yoghurt and sour milk products

Ljubljanske Mlekarne dd maintained its lead within yoghurt and sour milk products in 2018. This was a result of its success elsewhere within dairy and the brand synergies of Mu and Ego.

Standard brands prevail in yoghurt sales in Slovenia

Premium yoghurt and sour milk products tend to rely on strong brands and claims of superior quality and prestige in order to win consumers; however, Slovenia only fosters a marginal share for such products. Standard brands, on the other hand, represent the largest share of consumer demand in line with the price consciousness of Slovenians and promise excellent quality for reasonable prices.

Domestic brands grab share from internationals

International producers have had the upper hand over domestic ones since 2013 with the Groupe Lactalis buyout of previously domestically-owned dairy giant, Ljubljanske Mlekarne. However, domestic brands are making a stand, as the number one selling brand along with locally-sourced private label are gaining popularity.

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