Executive Summary

Aug 2019
PROSPECTS
Healthier options appeal, including unsweetened, reduced fat and probiotic options

Yoghurt returned to retail volume growth in 2019 after two years of declines. Peruvians are becoming increasingly health conscious and consumed less yoghurt in 2017/2018, regarding these products as having high fat and sugar content, while personal budget restrictions also led to lower purchases of yoghurt.

Wealthier consumers seek premium yoghurt, with glass jars appealing

Increasing demand for premium yoghurts was observed at the end of the review period, with small/medium companies taking advantage of the trend. Tigo, for example, offered yoghurt with flavours such as apple-cinnamon, while the Danlac brand by Producciones y Distribuciones Andina is available in glass jars, which are associated with high quality.

Plain yoghurt remains a niche despite strong growth

Although plain yoghurt recorded strong growth in 2019, actual sales remained marginal as Peruvians tend to enjoy sweet or fruit flavours. Plain yoghurt typically mainly attracts consumers who are active in sports or who have special health requirements.

COMPETITIVE LANDSCAPE
Grupo Gloria retains its lead and benefits from launch of refrigeration-free Yofresh

Grupo Gloria led yoghurt and sour drinks over the review period and into 2019. The company benefits from its constant innovation, mainly in flavours, and its presence in all retail channels due to a wide distribution network managed by Deprodeca, a company within the same corporate group.

Players need to target wide range of consumers to succeed in drinking yoghurt

Leading companies such as Grupo Gloria and Laive offer drinking and spoonable yoghurt. However, there is greater demand and competition within drinking yoghurt, which is the largest category within yoghurt.

Wide distribution is a key success factor, with independent small grocers still important

In order to successfully compete in Peru, companies need to have an extensive distribution network to reach independent small grocers which form the main channel for yoghurt and sour milk products, while convenience stores are rapidly spreading. At the same time, supermarkets and hypermarkets will likely continue to gain share through constant price reduction promotions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Yoghurt and Sour Milk Products in Peru?
  • What are the major brands in Peru?
  • Which variety of yoghurt is performing better – spoonable or drinking?
  • In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Yoghurt and Sour Milk Products in Peru - Category analysis

HEADLINES

PROSPECTS

Healthier options appeal, including unsweetened, reduced fat and probiotic options
Wealthier consumers seek premium yoghurt, with glass jars appealing
Plain yoghurt remains a niche despite strong growth

COMPETITIVE LANDSCAPE

Grupo Gloria retains its lead and benefits from launch of refrigeration-free Yofresh
Players need to target wide range of consumers to succeed in drinking yoghurt
Wide distribution is a key success factor, with independent small grocers still important

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Packaged Food in Peru - Industry Overview

EXECUTIVE SUMMARY

The convenience and health trends continue to drive growth in packaged food
Fresh ingredients and home-made food are significantly more popular than packaged food among consumers
Domestic players continue to lead packaged food
Newer channels continue to change the distribution landscape
Accelerating growth expected for packaged food

FOODSERVICE

Sales to Foodservice
Foodservice is dominated by small restaurants
Alicorp leads sales to foodservice
Main competition comes from loose products
Consumer Foodservice
Traditional eating habits prevail
Regular consumer foodservice clients are extremely price sensitive
Health trend also evident in consumer foodservice
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources