Yoghurt and Sour Milk Products in Peru

PROSPECTS

Healthier options appeal, including unsweetened, reduced fat and probiotic options

Yoghurt returned to retail volume growth in 2019 after two years of declines. Peruvians are becoming increasingly health conscious and consumed less yoghurt in 2017/2018, regarding these products as having high fat and sugar content, while personal budget restrictions also led to lower purchases of yoghurt.

Wealthier consumers seek premium yoghurt, with glass jars appealing

Increasing demand for premium yoghurts was observed at the end of the review period, with small/medium companies taking advantage of the trend. Tigo, for example, offered yoghurt with flavours such as apple-cinnamon, while the Danlac brand by Producciones y Distribuciones Andina is available in glass jars, which are associated with high quality.

Plain yoghurt remains a niche despite strong growth

Although plain yoghurt recorded strong growth in 2019, actual sales remained marginal as Peruvians tend to enjoy sweet or fruit flavours. Plain yoghurt typically mainly attracts consumers who are active in sports or who have special health requirements.

COMPETITIVE LANDSCAPE

Grupo Gloria retains its lead and benefits from launch of refrigeration-free Yofresh

Grupo Gloria led yoghurt and sour drinks over the review period and into 2019. The company benefits from its constant innovation, mainly in flavours, and its presence in all retail channels due to a wide distribution network managed by Deprodeca, a company within the same corporate group.

Players need to target wide range of consumers to succeed in drinking yoghurt

Leading companies such as Grupo Gloria and Laive offer drinking and spoonable yoghurt. However, there is greater demand and competition within drinking yoghurt, which is the largest category within yoghurt.

Wide distribution is a key success factor, with independent small grocers still important

In order to successfully compete in Peru, companies need to have an extensive distribution network to reach independent small grocers which form the main channel for yoghurt and sour milk products, while convenience stores are rapidly spreading. At the same time, supermarkets and hypermarkets will likely continue to gain share through constant price reduction promotions.

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