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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Hong Kong, China

Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Newly defined as a “healthy snack”

Yoghurt has generally been perceived as a functional product for digestion only; and not commonly seen as a daily consumption option. With the rise in Westernised eating habits and growing health and wellness awareness among Hong Kong consumers, yoghurt received wider acceptance and grew its presence in 2018.

Entrance of fresh milk giants

Given relative category saturation and stable consumption patterns, some drinking milk products players have diversified their product portfolios by entering yoghurt, where they see better prospects in terms of profit. Kowloon Dairy and Trappist Dairy, well-established players in both fresh milk and flavoured milk drinks, launched entirely new product lines in drinking yoghurt and plain yoghurt, respectively, from 2017.

Keener competition in drinking yoghurt

While Yakult is the long-time dominant brand in drinking yoghurt, more international brands increased their shelf presence on supermarket shelves by 2018. Brands like Yoyi C (mainland China), Bifido (Taiwan), Meiji (Japan) and Maeil (South Korea) have increased the pressure on Yakult, which witnessed retail value share losses throughout the review period.

COMPETITIVE LANDSCAPE

Not just a milk brand

Well-established Kowloon Dairy remained the leading player in fresh milk in 2018. In mid-2017, the company launched another product line by introducing drinking yoghurt in both original and green apple flavours.

Nestlé’s healthy snack positioning

Dairy Farm (Nestlé Hong Kong) initiated “Finally We Got This Healthy Snack!” as a marketing slogan in mid-2017, newly positioning itself as a “healthy snack” option for children. The marketing claims that Dairy Farm contains no preservatives, but has active lactobacillus, which is good-for-digestion.

Yakult Honsha launches a new brand in Hong Kong

In mid-2017, Yakult Honsha introduced another good-for-breakfast drinking yoghurt brand, Joie, especially intended for children in Hong Kong. Adding milk to the original recipe of Yakult, Joie aims to bring new excitement and provide more health-functional ingredients, such as calcium, vitamin D and probiotics.

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Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Hong Kong, China?
What are the major brands in Hong Kong, China?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Newly defined as a “healthy snack”

Entrance of fresh milk giants

Keener competition in drinking yoghurt

COMPETITIVE LANDSCAPE

Not just a milk brand

Nestlé’s healthy snack positioning

Yakult Honsha launches a new brand in Hong Kong

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Packaged Food in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers consistent growth in 2018

Convenience and on-the-go eating remain major trends

International brands remain unchallenged at the top of packaged food

Internet retailing becomes more important due to demand for niche products

The health and wellness trend set to be a strong influence over the forecast period

FOODSERVICE

Sales to Foodservice

Rising interest in eating out for breakfast supports growth in breakfast cereals and baked goods
Instant noodles continues to register declining foodservice volume sales as sales of frozen noodles boom
COFCO remains at the forefront of the supply of packaged food to the consumer foodservice industry

Consumer Foodservice

Convenience remains the number one priority for Hong Kong’s extremely busy consumers
Premiumisation and healthier eating set to remain major consumer trends
Independent restaurants continue to present greater challenges to chained players

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Yoghurt and Sour Milk Products in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Newly defined as a “healthy snack”

Entrance of fresh milk giants

Keener competition in drinking yoghurt

COMPETITIVE LANDSCAPE

Not just a milk brand

Nestlé’s healthy snack positioning

Yakult Honsha launches a new brand in Hong Kong

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Yoghurt and Sour Milk Products in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Newly defined as a “healthy snack”

Entrance of fresh milk giants

Keener competition in drinking yoghurt

COMPETITIVE LANDSCAPE

Not just a milk brand

Nestlé’s healthy snack positioning

Yakult Honsha launches a new brand in Hong Kong

CATEGORY DATA

Packaged Food in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers consistent growth in 2018

Convenience and on-the-go eating remain major trends

International brands remain unchallenged at the top of packaged food

Internet retailing becomes more important due to demand for niche products

The health and wellness trend set to be a strong influence over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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