The range of yoghurt and sour milk continued to rise in 2019. Drinking yoghurt remained by far the largest category in yoghurt and sour milk products with manufacturers renewing their product lines.
Manufacturers have been increasingly active in launching new functional yoghurt with many investing heavily to have the claims they make for their products certified as healthy functional food. The regulations around the way in which claims about functionality are changing, which is set to have a positive impact on this category over the forecast period.
Sour milk products became available in South Korea towards the end of the review period, supplied by Maeil Dairies. Kefir is prepared by culturing fresh milk, water, or other non-dairy substitutes with kefir grains, which are basically clumps of bacteria that have been proven to be beneficial to the human digestive system.
Korea Yakult maintained its solid leading position within yoghurt and sour milk products in 2019. Its Will brand, which was the first functional fermented milk to be launched in South Korea is a functional product for stomach health and is the leading brand in the category.
Second-ranked Namyang Dairy Products is supported by solid brand power in South Korea. However, in order to boost its sales, the company launched a new concept fermented milk brand in 2019, namely, How Do You Drink Cheese? The brand offers a new way of enjoying cheese as it contains three premium cheeses that are popular in the country, Gorgonzola, Camembert and Cream Cheese.
Binggrae also introduced a new flavoured yoghurt in 2019 taking inspiration from a dessert concept and which targets young female consumers. Its Yoplait Topping includes yoghurt and cereal in one pack.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Yoghurt and Sour Milk Products industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
The Yoghurt and Sour Milk Products in South Korea market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.