Yoghurt is one of the categories that is being impacted by the growing "Healthy Pleasure" trend in South Korea, which means balancing health and pleasure in terms of healthcare with a more positive attitude rather than feeling stressed by life’s pressures. In this sense, a series of foods with low salt, sugar or calories is being welcomed by health- or calorie-concerned consumers, ranging from packaged food to beverages.
The awareness of correctly separating and recycling waste continues to increase as consumers experienced greater packaging waste during pandemic-induced home seclusion. South Koreans are increasingly interested in environmental issues, and in this context, the so-called value consumption trend is expected to expand to all generations in the pursuit of sustainability.
Sweet Bio, which operates Greek Day, a brand specialising in Greek-style yoghurt in both foodservice and retail channels, announced that it will open a new store in the hybrid format of manned/unmanned operations in Apgujeong, one of the most youth-orientated areas in South Korea.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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