Executive Summary

Aug 2019
PROSPECTS
Drinking yoghurt boosted by grain innovation and meal replacement marketing strategy

The range of yoghurt and sour milk continued to rise in 2019. Drinking yoghurt remained by far the largest category in yoghurt and sour milk products with manufacturers renewing their product lines.

Changes to regulation around functional claims set dramatically alter the category

Manufacturers have been increasingly active in launching new functional yoghurt with many investing heavily to have the claims they make for their products certified as healthy functional food. The regulations around the way in which claims about functionality are changing, which is set to have a positive impact on this category over the forecast period.

Sour milk products enter South Korea

Sour milk products became available in South Korea towards the end of the review period, supplied by Maeil Dairies. Kefir is prepared by culturing fresh milk, water, or other non-dairy substitutes with kefir grains, which are basically clumps of bacteria that have been proven to be beneficial to the human digestive system.

COMPETITIVE LANDSCAPE
Korea Yakult maintains its leading position through home deliveries

Korea Yakult maintained its solid leading position within yoghurt and sour milk products in 2019. Its Will brand, which was the first functional fermented milk to be launched in South Korea is a functional product for stomach health and is the leading brand in the category.

Namyang Dairy Products launches new concept fermented milk brand

Second-ranked Namyang Dairy Products is supported by solid brand power in South Korea. However, in order to boost its sales, the company launched a new concept fermented milk brand in 2019, namely, How Do You Drink Cheese? The brand offers a new way of enjoying cheese as it contains three premium cheeses that are popular in the country, Gorgonzola, Camembert and Cream Cheese.

Binggrae launches new dessert-themed flavoured yoghurt

Binggrae also introduced a new flavoured yoghurt in 2019 taking inspiration from a dessert concept and which targets young female consumers. Its Yoplait Topping includes yoghurt and cereal in one pack.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Yoghurt and Sour Milk Products in South Korea?
  • What are the major brands in South Korea?
  • Which variety of yoghurt is performing better – spoonable or drinking?
  • In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Yoghurt and Sour Milk Products in South Korea - Category analysis

HEADLINES

PROSPECTS

Drinking yoghurt boosted by grain innovation and meal replacement marketing strategy
Changes to regulation around functional claims set dramatically alter the category
Sour milk products enter South Korea

COMPETITIVE LANDSCAPE

Korea Yakult maintains its leading position through home deliveries
Namyang Dairy Products launches new concept fermented milk brand
Binggrae launches new dessert-themed flavoured yoghurt

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Packaged Food in South Korea - Industry Overview

EXECUTIVE SUMMARY

Convenience drives value sales in 2019
Further value growth in 2019 thanks to HMR products
CJ CheilJedang continues to lead in 2019
Rise of convenience stores and internet retailing due to convenience and value for money
Convenient ready meals to lead future growth

FOODSERVICE

Sales to Foodservice
Franchise restaurants boost sales of packaged products to foodservice
Popularity of black sugar and condensed milk in 2019
More consumers purchasing frozen pizza in retailing channels
Consumer Foodservice
Expansion of home delivery services – a key development
Single-portion menus benefit chained pizza limited-service restaurants
Specialist coffee and tea shops increasingly popular, whilst bars/pubs struggle
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources