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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Poland

Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Convenience has a major impact

Among all dairy products, yoghurt and sour milk products is the most heavily affected by the importance of convenience in terms of packaging and consumption. Increasing workloads, paired with higher salaries, allow consumers to look for on-the-go snacks that can be eaten at work, at school or while walking, while being relatively healthy.

Health attributes and added features are in demand

In parallel with convenience, with rising incomes Poles will look for higher-quality yoghurt and sour milk products. Being cleaner than the competition will no longer be sufficient and manufacturers will face growing demand for yoghurt with higher protein content, added vitamins, minerals or healthy grains, or higher fruit content.

Despite saturation there is room for development

Yoghurt and sour milk products has a decades-long tradition in Poland and fairly established brands, preferences and flavours. However, niches and opportunities still exist for new players to enter and for existing brands to expand their portfolios.

COMPETITIVE LANDSCAPE

Challenges for Danone’s leadership

Danone Sp zoo controls a wide portfolio of products and well-known brands in yoghurt and sour milk products, such as Danone, Actimel, Activia, Fantasia and Kefir. Thanks to strong advertising support and significant financial spending on appropriate promotions, the company has sustained its position as the leading player.

Yoghurt and sour milk products benefits from significant marketing and investments

New yoghurt and sour milk products in Poland are supported intensively by marketing campaigns, aimed at various age groups, from children to working adults to older consumers, based on the products’ properties. The main channels are television, the internet and trade press, as they present colourful advertisements and direct information about a product’s advantages, an important factor in highly competitive yoghurt and sour milk products.

Brand loyalty is relatively limited

The vast majority of yoghurt and sour milk products are positioned within the standard price segment. The increasing number of brands and variety of flavours and packaging types have encouraged producers to conduct price wars.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Poland?
What are the major brands in Poland?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Poland - Category analysis

HEADLINES

PROSPECTS

Convenience has a major impact

Health attributes and added features are in demand

Despite saturation there is room for development

COMPETITIVE LANDSCAPE

Challenges for Danone’s leadership

Yoghurt and sour milk products benefits from significant marketing and investments

Brand loyalty is relatively limited

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Thriving economy fuels growth of packaged food

Changes in lifestyles determine dynamics

International corporations lead

Discounters expand

Current trends likely to intensify

FOODSERVICE

Sales to Foodservice

Foodservice operators follow the major packaged food trends
Customers value local products
Both domestic and international companies present

Consumer Foodservice

Favourable socioeconomic situation fuels the development of consumer foodservice
Government policies threaten foodservice
New business models thrive

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Yoghurt and Sour Milk Products in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Convenience has a major impact

Health attributes and added features are in demand

Despite saturation there is room for development

COMPETITIVE LANDSCAPE

Challenges for Danone’s leadership

Yoghurt and sour milk products benefits from significant marketing and investments

Brand loyalty is relatively limited

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in Poland - Category analysis

HEADLINES

PROSPECTS

Convenience has a major impact

Health attributes and added features are in demand

Despite saturation there is room for development

COMPETITIVE LANDSCAPE

Challenges for Danone’s leadership

Yoghurt and sour milk products benefits from significant marketing and investments

Brand loyalty is relatively limited

CATEGORY DATA

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Thriving economy fuels growth of packaged food

Changes in lifestyles determine dynamics

International corporations lead

Discounters expand

Current trends likely to intensify

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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