Sales of yoghurt in Poland are projected to increase over the forecast period, fuelled by the availability of flavours and the consumers' increasing fondness for exotic mixes. These trends are driving producers to develop products with innovative flavours to cater to the needs of increasingly discerning consumers.
Across the forecast period, innovations and marketing campaigns are expected to be the primary methods of stimulating sales in Poland. Numerous novel products are anticipated to be launched, including new packaging types, flavours, and consistencies, as well as added properties and ingredients such as flakes and seeds.
In light of the growing global interest in kefir, various product innovations to revitalise the category are anticipated. Research and development in this sector are likely to focus on adding health-promoting, flavour-enhancing, and packaging-related features.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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