Locally produced yoghurt products that emphasise their Polish origins are predicted to thrive over the forecast period. Knowledge about the local market, understanding customers’ needs and expanding portfolios, will allow local, both major and smaller players, to increase their importance.
Yoghurt and sour milk products are relatively cheap to produce, compared to other dairy products, while also offering relatively high profit margins. This is likely to attract further investment in the category with the healthy and natural make-up of these products tapping into the burgeoning health and wellness trend.
Polish shoppers are showing a strong demand for products that contain probiotics, with this being likely to continue driving demand for yoghurt products that combine a high-protein element with a high content of natural probiotics. The advantage of Polish yoghurt is the quality of the local milk supply and the fact many products offer so-called "clean labels”.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Drinks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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