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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Poland

39 pages, Sep 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Yoghurt and sour milk products performed relatively well in 2017 thanks to catering for ongoing demand for healthier foods due to often being offered with no artificial ingredients and containing additional vitamins and other nutrients. Poles followed the trends present in Western countries, which included a shift from fruited and flavoured yoghurts to plain, Greek-style yoghurt and sour milk products, to which fruit, oats or flakes were then added to create a healthy breakfast, lunch or snack. This trend was also visible in the wider offer of “dual” packs, with additional plastic pouches containing jam, oats, nuts, etc to add to plain yoghurt.

COMPETITIVE LANDSCAPE

Danone continued to lead yoghurt and sour milk products in 2017 with a value share of 29%. The company’s leading position in drinking yoghurt, flavoured yoghurt and plain yoghurt can be attributed to a wide range of products and well-known flagship brands such as Danone, Actimel, Activia, Fantasia and Kefir, as well as strong marketing and advertising support.

PROSPECTS

Over the forecast period yoghurt and sour milk products is expected to record a value CAGR of 1% at constant 2017 prices, with sales driven by demand for healthier products, including drinking yoghurt, Greek-style plain yoghurt and sour milk products. Consumers will continue to look for healthier alternatives to high-fat and high-calorie products and snacks. An increasing number of innovations, growing competitiveness, combined with further encouragement by various lifestyle media and widespread marketing campaigns from producers themselves will also likely boost sales of these types of products.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Poland?
What are the major brands in Poland?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Poland - Company Profiles

Auchan Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Jeronimo Martins Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

SM Mlekpol in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Tesco Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Auchan Polska Sp zoo: Key Facts
Summary 2 Auchan Polska Sp zoo: Operational Indicators
Summary 3 Auchan Polska Sp zoo: Private Label Portfolio
Summary 4 Auchan Polska Sp zoo: Competitive Position 2017
Summary 5 Jeronimo Martins Polska SA: Key Facts
Summary 6 Jeronimo Martins Polska SA: Operational Indicators
Summary 7 Jeronimo Martins Polska SA: Competitive Position 2017
Summary 8 SM Mlekpol: Key Facts
Summary 9 SM Mlekpol: Operational Indicators
Summary 10 SM Mlekpol: Competitive Position 2017
Summary 11 Tesco Polska Sp zoo: Key Facts
Summary 12 Tesco Polska Sp zoo: Operational Indicators
Summary 13 Tesco Polska Sp zoo: Competitive Position 2017

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Improving economy helps support the growth of packaged food

First results of government social programme turn out to be positive

International companies dominate packaged food

Diminishing share of small, independent shops in favour of large channels

Minor slowdown expected for packaged food over the forecast period

KEY TRENDS AND DEVELOPMENTS

Health related boom continues to fuel sales of packaged food

Outlook

Positive impact from developing Polish economy

Outlook

Premiumisation vs private label

Outlook

Ongoing gradual consolidation of brands and retailers within packaged food

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Yoghurt and Sour Milk Products in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Yoghurt and Sour Milk Products in Poland - Company Profiles

Auchan Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Jeronimo Martins Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

SM Mlekpol in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Tesco Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Improving economy helps support the growth of packaged food

First results of government social programme turn out to be positive

International companies dominate packaged food

Diminishing share of small, independent shops in favour of large channels

Minor slowdown expected for packaged food over the forecast period

KEY TRENDS AND DEVELOPMENTS

Health related boom continues to fuel sales of packaged food

Positive impact from developing Polish economy

Premiumisation vs private label

Ongoing gradual consolidation of brands and retailers within packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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