Yoghurt and Sour Milk Products in Mexico

PROSPECTS

Several players launch new health-orientated products over 2018-2019

Health and wellness was a central theme in terms of innovation in yoghurt and sour milk products over 2018-2019. Many brands introduced new probiotic, reduced sugar and reduced fat variants, as well as products made from milk alternatives.

Popular milk brands diversify into yoghurt

Recent years have seen a number of well-established milk brands in Mexico attempt to leverage their popularity by entering the yoghurt category. For example, the review period saw the launch of Nutri Yoghurt, an extension of Grupo Lala’s milk brand Nutri Leche.

Yoplait targets health-conscious consumers with Yoplait Cero Cero

In line with rising health-consciousness, many Mexican consumers are now paying closer attention to factors such as fat and sugar content when buying yoghurt products. Recent years have seen a number of brands address these concerns by introducing reduced fat and reduced sugar variants.

COMPETITIVE LANDSCAPE

Grupo Lala continues to lead a highly concentrated competitive environment

Yoghurt and sour milk products remained highly concentrated in 2019, with the top four players accounting for the lion’s share of total current value sales. Grupo Lala was the overall leader, closely followed by Danone de México and Yakult SA de CV.

Flavour is a key point of differentiation for new health-orientated yoghurt ranges

While health and wellness was a focal point for innovation in yoghurt over 2018-2019, several brands also sought to differentiate new ranges by offering more novel and exotic flavours. For example, the range of non-dairy drinking and spoonable yoghurt products launched under the Silk brand includes mango, pineapple, berries and apple flavour variants, among others.

Yoplait adds new flavours to its indulgent Yoplait Placer range

Following in the steps of other brands such as Lala, towards the end of the review period Yoplait expanded its Yoplait Placer range of indulgence-orientated yoghurt products. This range offers more luxurious flavours such as lemon pie, cookies and cream and crunchy vanilla.

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