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Learn moreSep 2019
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Health and wellness was a central theme in terms of innovation in yoghurt and sour milk products over 2018-2019. Many brands introduced new probiotic, reduced sugar and reduced fat variants, as well as products made from milk alternatives.
Recent years have seen a number of well-established milk brands in Mexico attempt to leverage their popularity by entering the yoghurt category. For example, the review period saw the launch of Nutri Yoghurt, an extension of Grupo Lala’s milk brand Nutri Leche.
In line with rising health-consciousness, many Mexican consumers are now paying closer attention to factors such as fat and sugar content when buying yoghurt products. Recent years have seen a number of brands address these concerns by introducing reduced fat and reduced sugar variants.
Yoghurt and sour milk products remained highly concentrated in 2019, with the top four players accounting for the lion’s share of total current value sales. Grupo Lala was the overall leader, closely followed by Danone de México and Yakult SA de CV.
While health and wellness was a focal point for innovation in yoghurt over 2018-2019, several brands also sought to differentiate new ranges by offering more novel and exotic flavours. For example, the range of non-dairy drinking and spoonable yoghurt products launched under the Silk brand includes mango, pineapple, berries and apple flavour variants, among others.
Following in the steps of other brands such as Lala, towards the end of the review period Yoplait expanded its Yoplait Placer range of indulgence-orientated yoghurt products. This range offers more luxurious flavours such as lemon pie, cookies and cream and crunchy vanilla.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Yoghurt and Sour Milk Products industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.