Overall demand for yoghurt through retail is set to record steady growth over the forecast period. As consumers resume busy lifestyles and spend longer periods of time outside of the home, this will likely drive sales of both individual formats for on-the-go consumption occasions and convenient snacking, particularly of drinking yoghurt, and supporting impulse sales through forecourt retailers and convenience stores, in addition to multipacks to suit entire families for a range of consumption opportunities.
Changing consumer lifestyles also offer further opportunities for new product development. While demand for dairy-free and plant-based options remains a niche in Mexico, the trend is likely to increase within yoghurt, driven by health-conscious consumers, who either follow certain lifestyles including veganism or “flexitarianism” and want to reduce their intake of animal-sourced protein, or those who suffer from certain food intolerances.
The new labelling requirement which came into force in Mexico in October 2020 with further amendments made in April 2021 is forcing yoghurt players to review the fat and sugar content of their products. Major player Danone de México had already launched a range of yoghurts under its Vitalinea “Triple Cero %” at the end of the review period through its use of Stevia as a sweetener instead of sugar in addition to unsweetened options, a move which found favour with the Mexican Diabetes Federation.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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