Although refrigerated space in retailers increased constantly over the review period, cold chain distribution and storage still remains an area of opportunity for manufacturers and retailers. More investment and development is needed in order that players can cover a wider geographic area, with this also having the potential to allow more players to compete in the market, including smaller local players.
Over the forecast period product innovation is expected to evolve towards more sophisticated added-value claims that could encourage consumers to spend more on this category. Although convenience is amongst the highest valued attributes of yoghurt, over the forecast period sourcing and functionality are also expected to define the preferences of consumers when choosing between different brands.
Companies will continue to explore different ways to expand their product portfolios, while they may also look to enter new categories. Within yoghurt, it is expected that well-established brands could look to explore co-branding with major dairy brands.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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