Executive Summary

Sep 2018
PROSPECTS
Benefits of Greek yoghurt attract Latvians

Due to growing awareness of the need for a healthy diet consumers are increasingly looking for healthier options, with this also being seen in yoghurt. While flavoured yoghurt products have struggled, with many containing high sugar levels, Greek yoghurt has received growing interest.

Sour milk products continues to decline

Sour milk products struggled over the review period and this trend has continued in 2018, with sales stagnating. Although sour milk is claimed to have several health benefits, including helping to lower cholesterol and being generally suitable for lactose intolerant consumers, the category has continued to decline as consumers shift to alternatives such as plain yoghurt and Greek yoghurt.

On-the-go products prove popular

With Latvian consumers leading increasingly busy lifestyles there has been a growing trend towards on-the-go consumption, which has supported sales of yoghurt and sour milk products packaged in conveniently sized packaging. This has been reflected in the growth of drinking yoghurt with leading players introducing new products in conveniently-sized bottles.

COMPETITIVE LANDSCAPE
New product development and innovation helps Tukuma Piens to grow

Tukuma Piens AS has retained its lead in yoghurt and sour milk products in 2018 with it continuing to develop new products as well as employing strong marketing campaigns. For example, in addition to the aforementioned launches of drinking yoghurt and kefir the company also launched its Baltais cream yoghurt with no additives in September 2017.

Valio benefits from broad product offer

Valio Oy has been the most dynamic player in the category in 2018, with its Gefilus and Alma brands both seeing strong current value growth thanks to their wide offer that meets with current trends. The company’s Valio Gefilus Kefir yoghurt has proven particularly popular, with it seeing double-digit growth in sour milk products.

Healthy image of Danone’s products help it to grow

Groupe Danone has seen the largest increase in value share in 2018, with its brands proving popular among health conscious consumers. The company offers the Actimel, Activia and Danacol brands with it highlighting the health benefits of consuming its products.

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Yoghurt and Sour Milk Products in Latvia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Latvia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Yoghurt and Sour Milk Products in Latvia?
  • What are the major brands in Latvia?
  • Which variety of yoghurt is performing better – spoonable or drinking?
  • In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

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This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Latvia - Industry Overview

EXECUTIVE SUMMARY

Market in transition
Consumer health-consciousness a key influence
Local companies play prominent role in fragmented market
Rimi Latvia driving hypermarkets expansion
Constraints on growth in forecast period

FOODSERVICE

Sales to Foodservice
Convenience a key driver
Lines between foodservice and retail blurring
Healthy positioning boosting sales in growth caetgories
Consumer Foodservice
Busy lifestyles driving fast food growth
More cosmopolitan tastes reflected in full-service restaurant diversification
Growing interest in vegan diets in Riga
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources