Yoghurts and sour milk products are to witness a slowdown in the forecast period with marginal growth in volume and value sales with price competition dampening value growth to an extent. The strongest growth will be in drinking yoghurt due to growing demand for healthier, functional products such as probiotics.
The growing importance of health and wellness in Latvia will underpin consumer interest in yoghurt products with health-boosting added value, as well as vegetarian and more sustainable products. Indeed, the main promotional messages will be around naturalness, wellness, and health-boosting qualities.
As seen in other dairy categories, the growth of private labels in Latvia is also expected to help boost sales of yoghurt and sour milk products – especially so within the most popular products. For example, Maxima Latvija SIA launched its own private label Greek yoghurt under its Farm Milk brand.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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