Executive Summary

Aug 2018
PROSPECTS
Protein-enriched products drive growth

Corresponding closely with the health and wellness trend and consumers’ rising engagement in sports, there is also an increase in demand for high-protein products. This is a trend that is relatively easy for consumers to adopt; while other nutritional trends tend to focus on foods that should or should not be consumed, this is a positive health trend that focuses on foods that are widely recommended.

Flavoured yoghurt grows at the expense of plain yoghurt

Consumers are shifting away from plain yoghurt towards flavoured yoghurt. Although plain yoghurt is perceived as the healthier choice, and “cleaner” and lower in sugar, consumers increasingly choose flavoured yoghurt which is seen as more interesting and pampering.

Consumption shifts towards higher-fat products

Although in most food categories consumers pay less attention to fat levels and diet products, in yoghurt it is a significant factor as fat has a greater impact on the product’s flavour. In addition, consumers are increasingly aware that the number of calories in a product is not as important as its composition.

COMPETITIVE LANDSCAPE
Strauss Group strengthens thanks to innovation

Strauss Group Ltd leads yoghurt and sour milk products with a growing value share. The company is a leader of innovation; it is fast to recognise consumer trends and invests in constant development of new products to address them.

Tnuva Food Industries loses share

Tnuva Food Industries Ltd is the second strongest player in yoghurt and sour milk products. Its value share is on the decline despite launches of new products.

Other launches seen in yoghurt and sour milk products

While the two leading players focus on launching high-protein products, targeting consumers who engage in sports, Tara Dairy Ltd directs its marketing efforts based on the indulgence and pampering trends. In 2018, the company launched Müller Froop flavoured yoghurt with only 0.

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Yoghurt and Sour Milk Products in Israel

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Yoghurt and Sour Milk Products in Israel?
  • What are the major brands in Israel?
  • Which variety of yoghurt is performing better – spoonable or drinking?
  • In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Israel - Industry Overview

EXECUTIVE SUMMARY

Indulgence and premiumisation trends boost packaged food performance
Healthy eating trend continues to evolve
Contrasting fortunes for top two competitors in packaged food
Discounters and supermarkets still lead despite gains by other distribution channels
Rising health awareness will continue to influence market development

FOODSERVICE

Sales to Foodservice
Demand for frozen processed red meat slows as burger fast food players choose chilled and fresh alternatives
Increasing specialisation evident among foodservice players offering Asian cuisine
Use of milk alternatives rises among cafés and specialist coffee shops operators
Consumer Foodservice
Rising costs lead more foodservice players to switch from fresh to processed ingredients
High risk and rising costs encourage shift from casual dining to street food
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources