The growing demand for yoghurt was further ignited by pandemic related lockdown measures, with many consumers increasing their at home consumption of yoghurt. While in 2021 some of the positive effects on at home consumption are set to dwindle, restricting growth, the return of on-the-go consumption should moderate the slowdown.
In line with the health and wellness trend and consumers’ greater engagement in sports, demand for high-protein yoghurt products, often in a drinking format, continues to remain strong in 2021. Many consumers have started to look for ways to consume protein throughout the day, especially those who exercise often, and protein enriched yoghurts have emerged as a healthy yet convenient solution for consumers.
While non-dairy yoghurt remains in its infancy in Israel, it is set to continue gaining attention from both consumers and players moving forward. At first, Strauss Group was the only player to offer a non-dairy probiotic yoghurt.
Over the forecast period, yoghurt and sour milk products is set to post strong current value growth, while a gradual slowdown is expected in retail volume terms. Drinking yoghurt is poised to continue offering good prospects, boosted by continual innovation in product and packaging formats, while flavoured yoghurt is likely to remain appealing as an indulgent treat that also has healthier credentials than chilled dairy desserts.
The higher-protein trend will likely encourage further innovation in terms of product formats and ingredients in yoghurt and sour milk products over the forecast period. Furthermore, the protein trend will likely also contribute to increasing the consumption of many yoghurt products, especially those fortified with protein like Danone Pro or Muller Active, for example.
Strauss Group will likely remain the leading player moving forward, due to its popular brands Danone and Actimel. Furthermore, the player will continue investing in efforts to develop products in the milk alternatives field.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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