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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Switzerland

Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health and wellness, snacking and freshness will remain key growth drivers

Over the forecast period, health-consciousness is expected to continue to take hold in many packaged food categories in Switzerland, including yoghurt and sour milk products. The category will continue to benefit from its natural image and various benefits in terms of digestive health and general wellbeing.

Yoghurt manufacturers are expected to continue their efforts to reduce sugar

In 2015, as part of the Milan Declaration, the Swiss government signed an agreement with yoghurt manufacturers in Switzerland, including Danone, Nestlé and Emmi, as well as retailers and discounters, including Aldi and Lidl, to reduce the sugar content in yoghurts by the end of 2018. In order to control this, measures have been taken in this regard: the Swiss Federal Food Safety and Veterinary Office (FFSVO) conducted an initial survey of the sugar content in yoghurts in Switzerland in 2016.

Positive, albeit modest, growth expected over the forecast period

With the continuing trend towards health and wellness products, Swiss consumers are looking for healthier ingredients in yoghurt and sour milk products, and are willing to pay a higher price in exchange for a product with enhanced benefits. As a result, more innovation in terms of added-value products is expected over the forecast period.

COMPETITIVE LANDSCAPE

Migros will remain the undisputed leader over the forecast period

Migros is expected to remain the leader in yoghurt and sour milk products in Switzerland in the forecast period, with its wide array of private label products. Migros is the leading retailer in Switzerland, and offers a wide range of products, mainly private label, ranging from economy and mid-priced to premium, including organic, functional and reduced fat yoghurt and sour milk products.

Sugar-free yoghurt and sour milk products will remain a hot topic

In 2018, Coop introduced the first sugar-free fruited yoghurt on the Swiss market under its organic private label line Naturaplan. The yoghurt is made with organic fruit and lactose-free organic milk and is available in three flavours.

Private label to continue accounting for the bulk of share

Private label is likely to face strong competition from multinational players. The latter are expected to develop new product lines which are innovative and targeted towards specific consumer groups or the emerging lifestyle trends of Swiss consumers.

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Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Switzerland?
What are the major brands in Switzerland?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Switzerland - Category analysis

HEADLINES

PROSPECTS

Health and wellness, snacking and freshness will remain key growth drivers

Yoghurt manufacturers are expected to continue their efforts to reduce sugar

Positive, albeit modest, growth expected over the forecast period

COMPETITIVE LANDSCAPE

Migros will remain the undisputed leader over the forecast period

Sugar-free yoghurt and sour milk products will remain a hot topic

Private label to continue accounting for the bulk of share

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers slight retail value growth

The health and wellness trend continues to shape demand for packaged food

Private label strengthens its position in packaged food

Supermarkets leads distribution channels while discounters gains share

Positive albeit moderate growth over the forecast period

FOODSERVICE

Sales to Foodservice

Convenience remains key
Foodservice not immune to the healthy food trend
Foodservice providers always attentive to customers’ concerns

Consumer Foodservice

Health and wellness and specific diet choices shape consumer foodservice
Migros and McDonalds continue to lead consumer foodservice in Switzerland
Rapid growth continues for home delivery and takeaway foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Yoghurt and Sour Milk Products in Switzerland

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Executive Summary

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PROSPECTS

Health and wellness, snacking and freshness will remain key growth drivers

Yoghurt manufacturers are expected to continue their efforts to reduce sugar

Positive, albeit modest, growth expected over the forecast period

COMPETITIVE LANDSCAPE

Migros will remain the undisputed leader over the forecast period

Sugar-free yoghurt and sour milk products will remain a hot topic

Private label to continue accounting for the bulk of share

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in Switzerland - Category analysis

HEADLINES

PROSPECTS

Health and wellness, snacking and freshness will remain key growth drivers

Yoghurt manufacturers are expected to continue their efforts to reduce sugar

Positive, albeit modest, growth expected over the forecast period

COMPETITIVE LANDSCAPE

Migros will remain the undisputed leader over the forecast period

Sugar-free yoghurt and sour milk products will remain a hot topic

Private label to continue accounting for the bulk of share

CATEGORY DATA

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers slight retail value growth

The health and wellness trend continues to shape demand for packaged food

Private label strengthens its position in packaged food

Supermarkets leads distribution channels while discounters gains share

Positive albeit moderate growth over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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