Yoghurt and Sour Milk Products in Switzerland

PROSPECTS

Health and wellness, snacking and freshness will remain key growth drivers

Over the forecast period, health-consciousness is expected to continue to take hold in many packaged food categories in Switzerland, including yoghurt and sour milk products. The category will continue to benefit from its natural image and various benefits in terms of digestive health and general wellbeing.

Yoghurt manufacturers are expected to continue their efforts to reduce sugar

In 2015, as part of the Milan Declaration, the Swiss government signed an agreement with yoghurt manufacturers in Switzerland, including Danone, Nestlé and Emmi, as well as retailers and discounters, including Aldi and Lidl, to reduce the sugar content in yoghurts by the end of 2018. In order to control this, measures have been taken in this regard: the Swiss Federal Food Safety and Veterinary Office (FFSVO) conducted an initial survey of the sugar content in yoghurts in Switzerland in 2016.

Positive, albeit modest, growth expected over the forecast period

With the continuing trend towards health and wellness products, Swiss consumers are looking for healthier ingredients in yoghurt and sour milk products, and are willing to pay a higher price in exchange for a product with enhanced benefits. As a result, more innovation in terms of added-value products is expected over the forecast period.

COMPETITIVE LANDSCAPE

Migros will remain the undisputed leader over the forecast period

Migros is expected to remain the leader in yoghurt and sour milk products in Switzerland in the forecast period, with its wide array of private label products. Migros is the leading retailer in Switzerland, and offers a wide range of products, mainly private label, ranging from economy and mid-priced to premium, including organic, functional and reduced fat yoghurt and sour milk products.

Sugar-free yoghurt and sour milk products will remain a hot topic

In 2018, Coop introduced the first sugar-free fruited yoghurt on the Swiss market under its organic private label line Naturaplan. The yoghurt is made with organic fruit and lactose-free organic milk and is available in three flavours.

Private label to continue accounting for the bulk of share

Private label is likely to face strong competition from multinational players. The latter are expected to develop new product lines which are innovative and targeted towards specific consumer groups or the emerging lifestyle trends of Swiss consumers.

Files are delivered directly into your account within a few minutes of purchase.