Yoghurt and Sour Milk Products in Switzerland

PROSPECTS

More sophisticated offer is set to boost value sales in the forecast period

A positive, but modest retail current value CAGR is expected over the forecast period, following flat growth in 2019. The introduction of more sophisticated products sustained value sales in a highly competitive retail environment at the end of the review period.

Consumers willing to pay more for health benefits

Product innovation remains a key to value growth in yoghurt and sour milk products. The category continues to benefit from a natural food image and various perceived digestive health and general wellbeing benefits.

Ongoing efforts to reduce sugar content and develop organic ranges

The Swiss government’s agreement with yoghurt manufacturers in Switzerland, including Groupe Danone, Nestlé and Emmi, as well as retailers and discounters like Aldi and Lidl, has helped to reduce the sugar content in yoghurts. Towards the end of the review period, a survey by the Swiss Federal Food Safety and Veterinary Office (FFSVO) reported that the average added sugar content in yoghurts had fallen significantly.

COMPETITIVE LANDSCAPE

Migros focuses on concepts that resonate with local consumers

Migros remains the leading player in both yoghurt and sour milk products in Switzerland. The company offers a wide array of mainly private label products, ranging from economy and mid-priced to premium, including organic, functional and reduced fat yoghurt and sour milk products.

New product development offers room for health and indulgence

Emmi is showing an interesting approach to new product development in the category. The company is going against the flow of global trends, which focus on health and wellness and dieting, with the launch of a new range of indulgence-orientated yoghurts.

Improving product quality and range supports demand for private label

Private label is well placed to retain the largest share of retail value sales over the forecast period. The main private label retailers, Migros and Coop, as well as Aldi and Lidl, are expected to increase their focus on added-value products featuring health and wellness and organic presentations.

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