Private label ranges have been updated to accommodate rising demand for cheaper offerings. Pirkka added Pirkka Viili 1%, a spoonable and traditional fermented milk product that is free from lactose and low in fat.
In order to set themselves apart in a mature and competitive product area, companies will focus on emphasising their ethic and sustainable values. Animal welfare, sustainability, transparency and ethical values are increasingly important to Finns.
Part of sustainability is also about making packaging more environmentally-friendly and this will also continue to be a key driver of current value sales during the forecast period. Packaging material in yoghurt and sour milk products saw great improvement over the review period and will continue to progress over the forecast period too.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Drinks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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