As Finns ate and snacked more at home in 2020, this helped to boost the sales of yoghurt and sour milk products. While some normalisation is expected to be seen in 2021, eating at home will continue to be above pre-pandemic levels, moderating the decline.
Health and wellness features are increasingly being seen in new product development. Indeed, many new products launches tend to be free from lactose and with either no sugar or a lower sugar content.
Yoghurt continues to struggle with maturity and manufacturers are trying to drive sales via constant segmentation. In this regard, indulgence and flavour has emerged as a potential niche.
From 2022 onwards, yoghurt and sour milk products is set to enjoy moderate current value and retail volume growth. While it is a mature product category, free from dairy, and especially oat-based products, are set to stimulate consumer interest in the forecast period.
In order to set themselves apart in a mature and competitive product area, companies will focus on emphasising their ethic and sustainable values. For example, when local player Juustoportti launched its Greek mango/passionfruit/banana drinking yoghurt, it advertised the fact that its dairy was manufactured from farms meeting the Welfare Quality system standards.
Part of sustainability is also about making packaging more environmentally-friendly and this will also continue to be a key driver of sales during the forecast period. For instance, Valio Luomu’s organic yoghurt saw a revamping of its packaging, with new sizes now being available.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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