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Learn moreSep 2020
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Yoghurt and sour milk products are expected to receive a boost in retail volume and value in 2020, due to more people snacking on yoghurt at home and also cooking with yoghurt. This reverses the decline in volume registered in 2019 and throughout most of the review period.
Despite being a hugely competitive product area, the domestic dairy giant Valio remains the clear leader in yoghurt and sour milk products in 2020, maintaining its share of value sales. The company’s position can be attributed to its ongoing focus on innovation and new product development as well as reducing the environmental impact of its business as it seeks to cater for and address consumers’ changing demands and increasing concerns.
The product area continues to struggle with maturity and manufacturers try to drive sales by constant segmentation. Highlighting health and wellness claims, such as low or free from sugar, as well as natural ingredients and no artificial additives is one way to win over consumers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Finland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Yoghurt and Sour Milk Products industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Yoghurt and Sour Milk Products in Finland market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.