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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Finland

39 pages, Sep 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Natural ingredients, different yoghurt structures, seasonal flavours, surprising new flavour combinations and health and wellness features such as lower sugar content and high in protein ingredients helped yoghurt and sour milk products return to positive value growth after losing sales to protein rich quark in the previous years. While still facing competition from quark in 2017, yoghurt followed the high in protein trend too in new product development, with players updating the image of the products.

COMPETITIVE LANDSCAPE

Domestic Valio Oy remained in the lead with a 48% retail value share in 2017. The company’s Valio yoghurts are very popular and the company offers a very wide selection including local flavours, such as rhubarb, and also offers free from lactose, low in sugar, organic, high in protein and probiotic products. In addition, Valio regularly launches new products and tends to be a trend-setter, as well as guaranteeing its product selection excellent distribution and investing a great deal in advertising.

PROSPECTS

Yoghurt and sour milk products will continue to face the challenge of maturity as well as competition stemming from rich-in-protein quark as the protein boom is expected to last in Finland. However, consumers will be interested in domestic as well as health and wellness aspects and greater flavour enjoyment. Hence, products high in protein, fortified with probiotics, organic, low in sugar and made with no artificial colourants or flavours and with natural ingredients are expected to do best.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Finland?
What are the major brands in Finland?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Finland - Company Profiles

Arla Oy in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

S Group in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Valio Oy in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Arla Oy: Key Facts
Summary 2 Arla Oy: Operational Indicators
Summary 3 Arla Oy: Competitive Position 2017
Summary 4 S Group: Key Facts
Summary 5 S Group: Operational Indicators
Summary 6 S Group: Private Label Portfolio
Summary 7 S Group: Competitive Position 2017
Summary 8 Valio Oy: Key Facts
Summary 9 Valio Oy: Operational Indicators
Summary 10 Valio Oy: Competitive Position 2017

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

Slow improvement in growth

Responding to and creating trends

Competition shows no signs of cooling down

Small distribution shifts continue

The outlook is more positive

KEY TRENDS AND DEVELOPMENTS

Domestic – a claim with real appeal

Outlook

Retailers continue to compete with price cuts

Outlook

The unstoppable health and wellness trend

Outlook

Vegan boom takes the packaged food market by storm

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Yoghurt and Sour Milk Products in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Yoghurt and Sour Milk Products in Finland - Company Profiles

Arla Oy in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

S Group in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Valio Oy in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

Slow improvement in growth

Responding to and creating trends

Competition shows no signs of cooling down

Small distribution shifts continue

The outlook is more positive

KEY TRENDS AND DEVELOPMENTS

Domestic – a claim with real appeal

Retailers continue to compete with price cuts

The unstoppable health and wellness trend

Vegan boom takes the packaged food market by storm

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

Why buy this report?

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