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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in France

24 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Changing consumer habits hurt yoghurt consumption

Yoghurt and sour milk products continued to decline in 2018 as the category is very mature in France and there are many options for consumers. Moreover, the emergence of the snacking trend, which is reducing the number of desserts and breakfasts eaten, is hampering yoghurts.

Niche categories become more popular

Anti-dairy campaigns have significantly hindered sales of dairy-based yoghurt. Moreover, the flexitarian diet is becoming increasingly popular among consumers as they are concerned about animal wellbeing, environmental issues surrounding intensive farming but also about eating healthier and more digestive products.

Consumers trade up from flavoured yoghurt to plain yoghurt and drinking yoghurt

While flavoured yoghurt constitutes the largest share of overall yoghurt sales in France, plain yoghurt and drinking yoghurt continued to perform better than it in 2018, probably because of health concerns regarding sugar in yoghurt. The category’s lack of naturalness is another key consumer concern, with some players being suspected of misleading consumers through their packaging illustrations when their products do not in fact contain any fruits.

COMPETITIVE LANDSCAPE

Previously strong functional and high-protein brands suffer

Danone France and Yoplait collectively dominated yoghurt and sour milk products in 2018, with both owning strong brand portfolios that cover every yoghurt category. Danone’s brands include Activia, Danacol, Taillefine, Actimel and Velouté, while Yoplait’s sales are more concentrated around its main brand, Yoplait, although it is also positioned in fruited yoghurt through Panier de Yoplait.

Naturalness and authenticity trend in new product developments

To counteract the decline in yoghurt consumption, manufacturers opted for strategies ranging from brand renewal to investment in niche categories in order to trigger value growth in 2018. Danone launched its eponymous brand Danone in plain yoghurt and flavoured yoghurt, producing it with full fat milk collected in France and using natural ingredients.

Competition intensifies within free from dairy categories

Free from dairy yoghurt was at the heart of an intense innovation effort in 2018 as several manufacturers entered or developed this category with new releases, resulting in tighter competition. Eurial Poitouraine SA for example launched five versions of oat-, almond- and rice-based yoghurts under a new brand, A bicylette, in 2017.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in France?
What are the major brands in France?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in France - Category analysis

HEADLINES

PROSPECTS

Changing consumer habits hurt yoghurt consumption

Niche categories become more popular

Consumers trade up from flavoured yoghurt to plain yoghurt and drinking yoghurt

COMPETITIVE LANDSCAPE

Previously strong functional and high-protein brands suffer

Naturalness and authenticity trend in new product developments

Competition intensifies within free from dairy categories

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Packaged Food in France - Industry Overview

EXECUTIVE SUMMARY

French self-indulge but remain selective and demanding

Another year of food scandals, to the benefit of healthy and natural food

A-brands further widen their lead over private label

Hypermarkets are more than ever giants with feet of clay

Continuous upgrading in the short term

FOODSERVICE

Sales to Foodservice

Things improve in sales to foodservice
Ongoing interplay and mirroring trends between home consumption and foodservice
Growing concentration and diversification in the competitive environment

Consumer Foodservice

The impact of an improved economy and major shifts in consumer behaviour
In a more intense environment, independents underperform chained operators
Digital innovation set to lead to further productivity gains

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Yoghurt and Sour Milk Products in France

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Changing consumer habits hurt yoghurt consumption

Niche categories become more popular

Consumers trade up from flavoured yoghurt to plain yoghurt and drinking yoghurt

COMPETITIVE LANDSCAPE

Previously strong functional and high-protein brands suffer

Naturalness and authenticity trend in new product developments

Competition intensifies within free from dairy categories

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in France - Category analysis

HEADLINES

PROSPECTS

Changing consumer habits hurt yoghurt consumption

Niche categories become more popular

Consumers trade up from flavoured yoghurt to plain yoghurt and drinking yoghurt

COMPETITIVE LANDSCAPE

Previously strong functional and high-protein brands suffer

Naturalness and authenticity trend in new product developments

Competition intensifies within free from dairy categories

CATEGORY DATA

Packaged Food in France - Industry Overview

EXECUTIVE SUMMARY

French self-indulge but remain selective and demanding

Another year of food scandals, to the benefit of healthy and natural food

A-brands further widen their lead over private label

Hypermarkets are more than ever giants with feet of clay

Continuous upgrading in the short term

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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