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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in France

44 pages, Sep 2017

US$990

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Executive Summary

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TRENDS

Changing consumer preferences led sales of yoghurt and sour milk products to decline in 2017 as consumers purchased less of these products even though the penetration rate remained high. In other words, yoghurt and sour milk products are still consumed by a large number of households, albeit in lower quantities. Indeed, changes in consumption habits associated with the emergence of the snacking trend disproportionately limited desserts and breakfast meals, during which yoghurt and sour milk products are generally consumed in France. In turn, manufacturers were forced to adapt their product development towards premium and gourmet products targeting more occasional moments. This situation was favourable to innovation in niche categories in demand among consumers, including soy, organic and goat and sheep milk based yoghurt, which were particularly successful.

COMPETITIVE LANDSCAPE

Danone France and Yoplait led yoghurt and sour milk products in France with 35% and 22% retail value shares, respectively, in 2017. They both own large brand portfolios positioned in every category and offer a wide product diversity, including Activia, Danacol, Taillefine, Actimel and Velouté for Danone, while Yoplait is more concentrated around its main brand, Yoplait, but is also positioned in fruited yoghurt through Panier de Yoplait. In a negative context, these two multinational players were significantly hit, contrary to Lactalis Nestlé Produits Frais, which succeeded in gaining a slight value share in 2017 to reach 7%.

PROSPECTS

The overall category of yoghurt and sour milk products appears saturated, with France one of the most important consumer countries in the world. As a consequence, the category is expected to continue to decline over the forecast period with a negative retail value CAGR of 1% at constant 2017 prices. With the emergence of millennial consumers who have clear preferences towards snacking, yoghurt and sour milk products is expected to suffer from the trend towards less organised mealtimes, especially with the relatively steep decline in consumption of desserts and breakfasts among consumers. Manufacturers are expected to develop more convenient products in terms of consumption and storage.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in France?
What are the major brands in France?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in France - Company Profiles

Galec - Centre Distributeur Edouard Leclerc in Packaged Food (France)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Lactalis, Groupe in Packaged Food (France)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Galec - Centre Distributeur Edouard Leclerc: Key Facts
Summary 2 Summary Galec - Centre Distributeur Edouard Leclerc: Operational Indicators
Summary 3 Galec - Centre Distributeur Edouard Leclerc: Private Label Portfolio
Summary 4 Galec - Centre Distributeur Edouard Leclerc: Competitive Position 2017
Summary 5 Groupe Lactalis: Key Facts
Summary 6 Groupe Lactalis: Competitive Position 2017

Packaged Food in France - Industry Overview

EXECUTIVE SUMMARY

French more selective despite confirmed recovery of local economy

Simpler, more natural and mainly more self-indulgence products

A-brands, often local, fare much better than private label

Ongoing price war and cannibalisation of hypermarkets by click-and-collect outlets

Fragile but ongoing upgrading in the short term

KEY TRENDS AND DEVELOPMENTS

French consumers can eat better and become more selective

Outlook

Borders between packaged food and foodservice will further blur

Outlook

Pleasure and quality before all

Outlook

Advantage of local players and A brands

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Yoghurt and Sour Milk Products in France

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Yoghurt and Sour Milk Products in France - Company Profiles

Galec - Centre Distributeur Edouard Leclerc in Packaged Food (France)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Lactalis, Groupe in Packaged Food (France)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in France - Industry Overview

EXECUTIVE SUMMARY

French more selective despite confirmed recovery of local economy

Simpler, more natural and mainly more self-indulgence products

A-brands, often local, fare much better than private label

Ongoing price war and cannibalisation of hypermarkets by click-and-collect outlets

Fragile but ongoing upgrading in the short term

KEY TRENDS AND DEVELOPMENTS

French consumers can eat better and become more selective

Borders between packaged food and foodservice will further blur

Pleasure and quality before all

Advantage of local players and A brands

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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