Organic products have been driving growth in yoghurt and sour milk products for the last couple of years, and it is expected that they will continue to outperform non-organic yoghurts in the coming years. Organic brands tend to be creative in their innovation, as evidenced by Danone organic brands Les Deux Vaches and Faire Bien (which are grouped under the name Les Pres Riant Bio).
French consumers increasingly prefer yoghurt and sour milk products brands that offer fair prices to farmers. As such, some supermarket chains established short circuits which guarantee a fair remuneration for the farmer.
Retail volume demand for yoghurt and sour milk products is predicted to decline across the forecast period, mainly because of a return to foodservice as lockdown measures in France are lifted. The latter is expected to see robust growth as a result.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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