French consumers are keen to reduce the overall amount of packaging used in yoghurt and sour milk products in comparison to packs of single pots. In response, Danone trialled bulk selling its organic yoghurt brand, Les Deux Vaches, through freestanding dispensers in certain Monoprix stores in Paris, towards the end of the review period.
Yoghurt based on goat’s and sheep’s milk is gaining popularity in France, albeit from a low base, with these options now enjoying their own sections in large supermarkets’ chilled cabinets. Vrai by Olga, Soignon and private label are all offering these alternative yoghurt variants, which have different fat components compared to cow’s milk products.
An initiative has been launched by French food distributers and manufacturers to extend use-by dates on some key products, including yoghurt, in an attempt to reduce food waste. A public consultation was carried out over summer 2022, with a view to changing food labelling to remove use-by dates and instead print labels with a date of minimal durability (DDM).
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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