Major health and wellness trends observed in the country, including healthier snacking and breakfast habits, will continue to have a positive impact on the demand for yoghurt. The expanding consumer base comprises local buyers from all socioeconomic segments of the population who often view yoghurt as a functional dairy alternative as a result of the wide promotion of its probiotic content.
Snacking indulgence versus functional health and wellness features continues to drive the demand for yoghurt among different groups of local buyers. For Costa Ricans, yoghurt consumption often represents a healthier alternative to other types of sweet snacks and dairy options with higher fat levels (such as cheese, cream and ice cream) which have no active probiotic content.
Additional levels of segmentation and further specialisation are expected to impact yoghurt’s sales dynamics over the forecast period. New developments such as vegan options and more specialised gourmet proposals such as buffalo and sheep milk yoghurt are anticipated to reach modern grocery retailers’ refrigerators.
Local RL Cooperativa de Productos de Leche Dos Pinos continues to dominate yoghurt sales in Costa Rica. Its Dos Pinos and Coronado brands benefit from consumers’ top-of-mind brand awareness as a result of broad product availability (even among traditional grocery retailers), wide segmentation, affordable pricing, and constant innovation efforts.
The remaining yoghurt sales, after Dos Pinos, Coronado and Yoplait, remain quite fragmented among a large number of local and imported brands which are individually developing different levels of segmentation to reach more specific groups of buyers in Costa Rica. However, the 2018 entrance of regionally dominant Mexican dairy manufacturer Grupo Lala is beginning to gain momentum in yoghurt sales.
Niche-orientated value proposals are expected to gain momentum over the forecast period. Smaller domestic players are expected to take the lead in relation to the development of healthier functional proposals, such as vegan yoghurts.
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Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Costa Rica with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaged Food market research database.