Executive Summary

Sep 2019
PROSPECTS
Demand increases for specialised and healthier products

Major health and wellness trends observed in the country, including healthier snacking and breakfast habits, will continue to have a positive impact on the demand for yoghurt. The expanding consumer base comprises local buyers from all socioeconomic segments of the population who often view yoghurt as a functional dairy alternative as a result of the wide promotion of its probiotic content.

Greater segmentation addresses demand for both functional and indulgent yoghurt

Snacking indulgence versus functional health and wellness features continues to drive the demand for yoghurt among different groups of local buyers. For Costa Ricans, yoghurt consumption often represents a healthier alternative to other types of sweet snacks and dairy options with higher fat levels (such as cheese, cream and ice cream) which have no active probiotic content.

Vegan and gourmet yoghurt options expected to attract affluent buyers

Additional levels of segmentation and further specialisation are expected to impact yoghurt’s sales dynamics over the forecast period. New developments such as vegan options and more specialised gourmet proposals such as buffalo and sheep milk yoghurt are anticipated to reach modern grocery retailers’ refrigerators.

COMPETITIVE LANDSCAPE
Leaders benefit from wide availability and strong consumer awareness of their brands

Local RL Cooperativa de Productos de Leche Dos Pinos continues to dominate yoghurt sales in Costa Rica. Its Dos Pinos and Coronado brands benefit from consumers’ top-of-mind brand awareness as a result of broad product availability (even among traditional grocery retailers), wide segmentation, affordable pricing, and constant innovation efforts.

New players and added-value proposals continue to boost yoghurt sales

The remaining yoghurt sales, after Dos Pinos, Coronado and Yoplait, remain quite fragmented among a large number of local and imported brands which are individually developing different levels of segmentation to reach more specific groups of buyers in Costa Rica. However, the 2018 entrance of regionally dominant Mexican dairy manufacturer Grupo Lala is beginning to gain momentum in yoghurt sales.

Smaller players expected to advance niche products such as vegan yoghurt

Niche-orientated value proposals are expected to gain momentum over the forecast period. Smaller domestic players are expected to take the lead in relation to the development of healthier functional proposals, such as vegan yoghurts.

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Yoghurt and Sour Milk Products in Costa Rica

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Yoghurt and Sour Milk Products in Costa Rica?
  • What are the major brands in Costa Rica?
  • Which variety of yoghurt is performing better – spoonable or drinking?
  • In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Yoghurt and Sour Milk Products in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Demand increases for specialised and healthier products
Greater segmentation addresses demand for both functional and indulgent yoghurt
Vegan and gourmet yoghurt options expected to attract affluent buyers

COMPETITIVE LANDSCAPE

Leaders benefit from wide availability and strong consumer awareness of their brands
New players and added-value proposals continue to boost yoghurt sales
Smaller players expected to advance niche products such as vegan yoghurt

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 6 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 7 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Packaged Food in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Increasing segmentation and new value-added products
Functional ingredients and new value-for-money products set the pace
New added-value products and Wal-Mart’s Great Value range gain presence
Modern grocery retailers keep gaining ground
Convenient, affordable and healthier options to help drive growth

FOODSERVICE

Sales to Foodservice
Further consolidation based on additional economy-of-scale savings
Mayca expanding its new self-service model
Technological innovations and new distribution centres set to further consolidate foodservice sales

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources