Yoghurt and sour milk products will register moderate constant value and volume growth over the forecast period. The continuing war in Ukraine could dampen volume sales somewhat, as external inflationary pressure continues.
Product launches will concentrate on offering yoghurt with a healthier positioning, be that yoghurt with added vitamins or minerals. There will also be a focus on children’s yoghurt, with stand-out packaging in primary colours and the use of cartoon characters, in order to entice children.
All the major international companies and small local manufacturers that produce yoghurt and sour milk products have strong advertising and promotional support. This includes outdoor advertising, various posts on social networks, special offers and discounts at stores, and TV advertising.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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