Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Kazakhstan

19 pages, Aug 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health and wellness is the key driver

Both yoghurt and sour milk products benefit significantly from the health and wellness trend in Kazakhstan. Health attributes have become a key factor in the purchasing decisions of consumers.

Convenience of consumption

Consumers have started to give preference to brands of yoghurt and sour milk products that offer convenience in terms of consumption at home and on the go. Thus, convenience and portable packaging has become a key criterion.

Mood improving products

Manufacturers of yoghurt started to focus consumers’ attention on mental health in 2018. The health and wellness trend contributes to the growing number of fortified yoghurt and sour milk products offering benefits for health.

COMPETITIVE LANDSCAPE

Communication with consumers is a key strategy

Manufacturers of yoghurt and sour milk products communicate well with consumers in Kazakhstan. In 2018, companies concentrated on transparency of production.

Active new product development

The category witnesses regular new product development in Kazakhstan. Manufacturers offered new flavours and varieties of yoghurt and sour milk products in 2018.

Frequent advertising and promotion of yoghurt and sour milk products

In 2018, Danone Berkut promoted Rastishka in collaboration with the Shazam entertainment application. Using the app, children were encouraged to take photos featuring the packaging and create “selfies”.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Kazakhstan?
What are the major brands in Kazakhstan?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Yoghurt and Sour Milk Products in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Health and wellness is the key driver

Convenience of consumption

Mood improving products

COMPETITIVE LANDSCAPE

Communication with consumers is a key strategy

Active new product development

Frequent advertising and promotion of yoghurt and sour milk products

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 6 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 7 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 8 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Packaged food volume sales increase due to a number of factors

Single portions and on-the-go snacking develop in 2018

Modern grocery retailers expand in large towns

Foreign manufacturers continue to hold significant shares of packaged food in 2018

The growing healthy lifestyle trend to guide the development of packaged food

FOODSERVICE

Sales to Foodservice

The growing popularity of celebrating various occasions outside of the home has a positive impact on foodservice development
Millennials one of the main consumer groups contributing to growth in the fast casual trend in foodservice
Domestic manufacturers lead foodservice sales

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Yoghurt and Sour Milk Products in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Health and wellness is the key driver

Convenience of consumption

Mood improving products

COMPETITIVE LANDSCAPE

Communication with consumers is a key strategy

Active new product development

Frequent advertising and promotion of yoghurt and sour milk products

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Yoghurt and Sour Milk Products in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Health and wellness is the key driver

Convenience of consumption

Mood improving products

COMPETITIVE LANDSCAPE

Communication with consumers is a key strategy

Active new product development

Frequent advertising and promotion of yoghurt and sour milk products

CATEGORY DATA

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Packaged food volume sales increase due to a number of factors

Single portions and on-the-go snacking develop in 2018

Modern grocery retailers expand in large towns

Foreign manufacturers continue to hold significant shares of packaged food in 2018

The growing healthy lifestyle trend to guide the development of packaged food

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports