Flavoured yoghurt is predicted to remain the most dynamic category in retail volume terms over the forecast period. This growth is expected to be backed by the launch of new and innovative flavour variations from both new and existing players.
New product development and innovation will remain key to growth over the forecast period as players look to retain the interest of consumers. This will likely be particularly commonplace in flavoured yoghurt with products featuring added ingredients such as chia seeds and cereals expected to be launched by existing players (eg Lactalis Trading (M) Sdn Bhd and Dutch Lady Milk Industries Bhd).
Most consumers in Malaysia are now familiar with yoghurt and recognise its qualities. Nonetheless, the COVID-19 pandemic discouraged some consumers from purchasing yoghurt on a frequent basis as it is still considered as non-essential, especially when it comes to spoonable yoghurt.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Drinks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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