Yoghurt is expected to see a stronger performance, with retail sales growth projected to rise from slow to moderate in volume terms and from moderate to good in value (constant 2023 prices) terms as the forecast period progresses. Flavoured yoghurt is predicted to remain the fastest-growing category in retail volume and value terms, albeit from a much lower base than drinking yoghurt.
New product development and innovation are set to remain key avenues to growth over the forecast period, as players look to retain or pique the interest of consumers. Such activity is likely be particularly commonplace in flavoured yoghurt, with products featuring added ingredients like chia seeds and cereals expected to be launched by players like Lactalis Trading and Dutch Lady Milk Industries.
Existing yoghurt players are set to continue to collaborate over short periods with foodservice operators to offer new and exciting flavours of unpackaged food and beverages. For instance, Malaysia Milk partnered Family Mart (convenience stores) to incorporate Vitagen into Family Mart’s matcha offer of unpackaged drinks in March 2023.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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