Yoghurt and Sour Milk Products in Ukraine

PROSPECTS

Plain yoghurt will drive value sales among yoghurts

Plain classic yoghurt and Greek and Turkish yoghurt are expected to be popular as light and healthy alternatives to mayonnaise, cream and sauces in the forecast period. Their light texture and low calories will attract consumers.

Drinking yoghurt to diversify further

Drinking yoghurt is one of the most popular types of yoghurt in Ukraine. Overall sales of yoghurt grew over the review period, in line with the health trend in Ukraine.

Sour milk products will remain the biggest category

The list of traditional sour milk products (kefir, ryazhanka, zakvaska) was recently expanded by airan, tan and others. This helped to maintain value sales in the category, although volume sales continued to decline in 2018.

COMPETITIVE LANDSCAPE

Creative launches and advertising from Terra Food

In 2017, Terra Food Group launched new drinking yoghurt Bila Liniya Bifidus, containing probiotics, prebiotics and vitamin D3. The company claims that the combination of these components means that the product serves both as a snack and as a thirst-quencher.

New lines of sour milk products

To maintain consumers’ interest in sour milk products, domestic producers began to add products from other cultures, such as tan and airan, over the review period. Also, it became more common to offer sour milk products for digestive health – such as biolact, acydofilin and gerolact.

New kefir from Danone

Danone presented another novelty in sour milk products – three flavours of kefir. Following the health trend, Danone added green herbs, cereals and Borodynsky bread flavours.

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