Flow pack packaging is likely to become prominent in drinking yoghurt over the forecast period as it is cheaper to produce and therefore allows manufacturers to offer more affordable prices. Leading player Yagotynsky Maslozavod PAT has already embraced this packaging with it now offering six flavours of drinking yoghurt in this pack format.
Yoghurt is still seen to have solid growth potential despite the heavy losses seen in 2022. Yoghurt is perceived by many people to be a healthy snack and an alternative option to other treats such as sweets and cakes.
Brand communications are changing as players look to tap into the current concerns of consumers, with this being seen as especially relevant for such a modern product as yoghurt. For example, there have been creative marketing campaigns seen from local brand Halychyna showing that the company shares and understands the pain being suffered by consumers in Ukraine.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!