Yoghurt and sour milk products continued to see retail volume and current value growth in Ukraine in 2019. Sour milk products remained the biggest category, due to the popularity of traditional products such as kefir, ryazhanka and zakvaska, and their benefits for digestive health.
The health and wellness trend was strong in yoghurt and sour milk products in 2019, due to the many recent new product developments. Due to its continued rising popularity, new products were launched in plain yoghurt, without sugar and with lower fat content, and marketed as “natural”.
In 2019, much more advertising activity was seen from several brands. For instance, Halychyna, Yagotynsky Maslozavod, Danone, Wimm-Bill-Dann, Terra Food Group, Molokiya and Lustdorf carried out television advertising, and for some products SMM/digital support was also seen.
Danone continued to lead yoghurt and sour milk products in value terms in 2019, although it saw a further slight share decline due to the increasing competition. Meanwhile, Lactalis Ukraine in second place saw a slight share increase.
Yagotynsky Maslozavod was the fourth player in yoghurt and sour milk products in 2019. It has a separate factory for baby food and its dairy brand for children, Hopsy.
At the end of the review period, Halychyna rebranded and carried out new product development. It launched white packaging for its products, and gave television and YouTube support to the rebranding, focusing on the younger generations.
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Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Ukraine with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaged Food market research database.