Yoghurt is expected to slightly outperform sour milk products over the forecast period, with the smaller sales base from which yoghurt is rising expected to prove instrumental as both categories are slated for positive sales growth due to rising demand. Among the positive factors that are expected to underpin the positive performances slated for yoghurt and sour milk products are the expansion of convenience stores, supermarkets and hypermarkets throughout the country, which is set to make these products more widely available, especially yoghurt.
Drinking yoghurt is expected to maintain its position as the largest category of yoghurt in Georgia throughout the forecast period, with the category set to benefit from rising demand for convenient snacks that can be consumed on-the-go as the lifestyles of busy young urban professionals become increasingly hectic. In both drinking yoghurt and flavoured yoghurt, the main driver of growth during the forecast period is expected to be spreading consumer awareness that such products represent an ideal convenient and healthy snack.
At the end of the review period, health and wellness was still very underdeveloped as a demand factor in yoghurt and sour milk products in Georgia. While consumers are generally interested in products that are healthy, this tends to focus more on naturally healthy aspects, rather than added value.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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