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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Georgia

27 pages, Sep 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

In 2017, sour milk products recorded a gain in value sales of GEL4 million compared to 2016. This growth has an objective reason and it is the Georgian traditional product called matsoni. This type of sour milk product has traditionally been prepared by individuals and sold in glass jars without packaging for 100 years. This tradition remains but local manufacturers of dairy products are taking over production; they are switching to packaged matsoni in order to gain a position in the early stages of development of modern grocery retailers.

COMPETITIVE LANDSCAPE

Yoghurt and sour milk products was led by Sante GMT Products LLC and Pepsi Co Inc (at GBO level) with 30% and 18% respectively. Sante GMT Products is known for its Santisimo bottled yoghurt and Santino and Sante matsoni, sour milk products. The brand Sante has a longstanding presence and enjoys strong trust from local consumers. PepsiCo is represented in Georgia by the manufacturing plant of Wimm-Bill-Dann Georgia and produces matsoni under Soplis Nobati which is the biggest generator of its value sales within sour milk products and yoghurt in Georgia. The company also imports Chudo yoghurt which has a strong presence in most grocery retailers in Georgia.

PROSPECTS

With the expanding modern grocery retailers, the share of artisanal sour milk products will shrink. The tradition of selling artisanal matsoni by individuals will be oppressed gradually due to stricter hygiene standards. The category will continue to witness further stable growth with production moving to big manufacturing plants.

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Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Georgia?
What are the major brands in Georgia?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Georgia - Company Profiles

Sante GMT Products LLC in Packaged Food (Georgia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Georgian Milk Ltd in Packaged Food (Georgia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Georgian Milk Ltd: Key Facts
Summary 2 Georgian Milk Ltd: Competitive Position 2017
Summary 3 Sante GMT Products LLC: Key Facts
Summary 4 Sante GMT Products LLC: Competitive Position 2017

Packaged Food in Georgia - Industry Overview

EXECUTIVE SUMMARY

Devaluation supports value growth in 2017

Number of packaged food products increases gradually

Generics losing ground

Decline of traditional grocery retailers becoming more evident

Growing competition among modern grocery retailers to stabilise unit prices

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Yoghurt and Sour Milk Products in Georgia

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Yoghurt and Sour Milk Products in Georgia - Company Profiles

Sante GMT Products LLC in Packaged Food (Georgia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Georgian Milk Ltd in Packaged Food (Georgia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Georgia - Industry Overview

EXECUTIVE SUMMARY

Devaluation supports value growth in 2017

Number of packaged food products increases gradually

Generics losing ground

Decline of traditional grocery retailers becoming more evident

Growing competition among modern grocery retailers to stabilise unit prices

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

MARKET DATA

SOURCES

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