Yoghurt and sour milk products will register healthy constant value and volume growth over the forecast period. The traditional Matsoni will continue to perform strongly, as it is considered an essential part of the Georgian diet.
Georgian consumers will continue to favour traditional yoghurt and sour milk products, and will be generally opposed to any value-added health claims. Trends such as dairy-free and lactose-free will fail to gain traction in Georgia over the forecast period.
The main driver of value sales over the forecast period will continue to be competitive pricing. As such, discounts and promotions will continue to be a key driver of volume sales.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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