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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Georgia

18 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Healthy perception of yoghurt and sour milk products supports growth

Dairy products in Georgia have always been perceived as some of the healthiest to consume. Sour milk products have been known to local consumers for many decades in both packaged and unpackaged forms.

Traditional matsoni supports further growth of sour milk products in Georgia

Matsoni is a traditional sour milk product in Georgia. Starting from Soviet times, it was mostly sold in fairly basic packaging – glass jars covered with paper tied by rubber.

Innovation will support development

Manufacturers offered Georgians some innovations over the review period. Matsoni is usually offered in a cream form, with consistency and density similar to sour cream.

COMPETITIVE LANDSCAPE

Local producers increase their presence

Locally-produced yoghurt and sour milk products account for more than three quarters of value sales within the overall category. The major reason is the local players’ know-how in the manufacturing of the traditional matsoni.

Sante GMT Products LLC consolidates leadership due to innovation

The matsoni innovation was launched by Sante GMT Products. The first move by the company was to launch a campaign to switch matsoni from the unpackaged to the packaged format.

Concentration is growing at the expense of small regional players

The share of “others”, the consolidated share of small companies, is gradually dropping. They mainly consist of regional, minor players that have access to small towns or settlements located near their production facilities.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Georgia?
What are the major brands in Georgia?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Georgia - Category analysis

HEADLINES

PROSPECTS

Healthy perception of yoghurt and sour milk products supports growth

Traditional matsoni supports further growth of sour milk products in Georgia

Innovation will support development

COMPETITIVE LANDSCAPE

Local producers increase their presence

Sante GMT Products LLC consolidates leadership due to innovation

Concentration is growing at the expense of small regional players

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 6 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 7 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 8 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Packaged Food in Georgia - Industry Overview

EXECUTIVE SUMMARY

Plenty scope for packaged food to expand in Georgia

Growth in 2018 in line with that over review period

Local players manage to stand their ground

Traditional retailers still leading sales, but modern grocers growing faster

Faster growth expected over forecast period

SALES TO FOODSERVICE

Well-developed fast food supports the growth of sales of sauces, dressing and condiments

Emerging Mexican food expected to create stronger demand for canned products

Tax system should boost the sales of packaged food to foodservice

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Yoghurt and Sour Milk Products in Georgia

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Executive Summary

New Report Guarantee

PROSPECTS

Healthy perception of yoghurt and sour milk products supports growth

Traditional matsoni supports further growth of sour milk products in Georgia

Innovation will support development

COMPETITIVE LANDSCAPE

Local producers increase their presence

Sante GMT Products LLC consolidates leadership due to innovation

Concentration is growing at the expense of small regional players

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in Georgia - Category analysis

HEADLINES

PROSPECTS

Healthy perception of yoghurt and sour milk products supports growth

Traditional matsoni supports further growth of sour milk products in Georgia

Innovation will support development

COMPETITIVE LANDSCAPE

Local producers increase their presence

Sante GMT Products LLC consolidates leadership due to innovation

Concentration is growing at the expense of small regional players

CATEGORY DATA

Packaged Food in Georgia - Industry Overview

EXECUTIVE SUMMARY

Plenty scope for packaged food to expand in Georgia

Growth in 2018 in line with that over review period

Local players manage to stand their ground

Traditional retailers still leading sales, but modern grocers growing faster

Faster growth expected over forecast period

SALES TO FOODSERVICE

Well-developed fast food supports the growth of sales of sauces, dressing and condiments

Emerging Mexican food expected to create stronger demand for canned products

Tax system should boost the sales of packaged food to foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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