Over the forecast period, it is expected that the trends that were most prominent in yoghurt and sour milk products in Lithuania towards the end of the review period will remain in effect, with no major changes expected to be seen in consumption patterns or the motivations of local consumers. Sour milk products is set to remain by far a larger category than yoghurt due to the status of kefir as a nutritious and refreshing beverage and the strong tradition of kefir consumption, both as a drink and as an ingredient in local dishes such as saltibarsciai.
The forecast period is expected to see plain yoghurt generate positive retail volume growth, while flavoured yoghurt is slated for further declines in retail volume sales. The reason for this divergence in performances between the two categories is simply that plain yoghurt is increasingly regarded as a healthy option due to its relatively high protein content and the fact that contains no added sugar, while flavoured yoghurt is increasingly regarded as a product that is high in sugar.
With demand for flavoured yoghurt expected to remain under pressure during the forecast period, the category’s leading brand owners are expected to turn to premiumisation and, in particular, health and wellness as a way of ensuring that these products remain relevant to mainstream consumers. In terms of premiumisation, it is expected that brands will continue presenting flavoured yoghurt as an indulgent product that is suitable to be consumed as a dessert and this is a category that lends itself to premium presentation and a focus on high-quality indulgent ingredients.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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