Executive Summary

Aug 2018
PROSPECTS
Healthy and trendy

The market for convenient and healthy food is more competitive than ever. Even “healthy” yoghurt has to offer added value in order to attract consumers.

Plain yoghurt set to see the highest growth

Over the review period, Greek yoghurt was a major growth driver in plain yoghurt. It emerged as an ultimate health food, given its versatility, high protein content and modest calorie count.

Sour milk products expected to continue its positive development

Sour milk products such as kefir and buttermilk showed the strongest volume and current value growth over the review period, as consumers sought healthy drinks with moderate calories. In addition, the sour, fresh taste of these products appeals to more consumers than in the past.

COMPETITIVE LANDSCAPE
Danone and Müller continue to lead, but the competition intensifies

Yoghurt is led by two established players, Danone Deutschland and Molkerei Alois Müller. These players offer well-known brands, with Müller adopting a single-brand strategy and Danone offering a range of health and wellness brands, led by probiotic yoghurt brands Activia and Actimel, in spoonable yoghurt and drinking yoghurt respectively.

Growing presence of private label

One of the key developments in yoghurt and sour milk products is the growing presence of private label. In 2017 and 2018, several new private label products were launched addressing current consumer trends.

New product launches and price polarisation expected

Yoghurt manufacturers in Germany focus on frequent launches and discontinuations because brand loyalty in yoghurt is low, with consumers keen to try new flavours; yoghurt is the dairy product which sees the fastest change in product selection. In addition, with health and wellness expected to remain a key sales driver, the forecast period is likely to see non-dairy milk alternatives expanding in yoghurt, as well as reduced sugar and organic yoghurt.

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Yoghurt and Sour Milk Products in Germany

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Yoghurt and Sour Milk Products in Germany?
  • What are the major brands in Germany?
  • Which variety of yoghurt is performing better – spoonable or drinking?
  • In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Yoghurt and Sour Milk Products in Germany - Category analysis

HEADLINES

PROSPECTS

Healthy and trendy
Plain yoghurt set to see the highest growth
Sour milk products expected to continue its positive development

COMPETITIVE LANDSCAPE

Danone and Müller continue to lead, but the competition intensifies
Growing presence of private label
New product launches and price polarisation expected

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform well in 2018
Higher consumer confidence promotes interest in added-value products
Strong competition, with a wide range of different players
Modern grocery retailers continue to dominate distribution
Further low annual growth expected

FOODSERVICE

Sales to Foodservice
Sales to foodservice expected to continue rising
Performance varies significantly by area
Growing number of large players with own foodservice departments
Consumer Foodservice
Continued consumer foodservice growth
Strong competition, with independent operators standing ground against chained players
Positive outlook but fears of eventual rise in price sensitivity
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources