Yoghurt and sour milk products is expected to see a continued retail volume decline in the forecast period. However, the market for products enhanced with health benefits is ripe for further investment, as consumers in Germany have proven open to experimentation, and continue to seek out products that are fortified with specific health benefits.
E-commerce has been a driving force for change in the distribution channel development of all products in Germany, but especially in food and beverages, where new players have become commonplace, and consumers quickly looked to them when the pandemic struck. However, the e-commerce infrastructure still lags behind demand, and more companies will have to invest in the right services and product offerings to better participate in online shopping.
Food technology has reached new heights and is rapidly expanding. The dairy industry is no exception, and it has demonstrated incredible adaptability by rapidly launching new and appealing products, nurturing new brands, and witnessing new businesses spring up.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Drinks industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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