Common health claims associated with yoghurt and sour milk products not only include those related to probiotics but also to immune support, weight management and bone health. Low fat, lactose free and low sugar have gained the attention of Germans for many years and they continue to be an asset for category players to increase loyalty and credibility among consumers.
Despite inflation driving sales of many dairy products, including yoghurt, there has been a noticeable, sustained interest in products offering higher specific value linked to sustainability. The demand for organic yoghurt has prompted both established brands and smaller, local producers to offer organic yoghurt options in their portfolios.
Driven by increasing consumer awareness and concerns over environmental impact, players in yoghurt and sour milk products in Germany have made significant strides in improving their packaging to be more sustainable. They are actively exploring various strategies and innovations to reduce packaging waste and promote sustainability throughout the supply chain.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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