Over the forecast period, sour milk products is expected to flourish in Ireland, largely due to the positive perception of sour milk and its associated health benefits, such as those found in kefir. The most important factor to consider here is the growing awareness among consumers of the nutritional advantages of sour milk products, especially in terms of probiotic properties, with the expansion of the core consumer base for the category set to underpin a strong sales performance.
The forecast period is set to see the multinational player Danone Group maintain its strong lead in yoghurt and sour milk products in Ireland, with the French-origin company expected to perform well as demand for yoghurt continues to increase. One of the main factors behind Danone’s success in the category is its extensive portfolio of well-known brands.
All of the leading names in yoghurt and sour milk products in Ireland are expected to face increasing competition from plant-based alternatives as the forecast period progresses. Growing consumer awareness of the long-term health advantages of a plant-based diet and rising demand for more sustainable choices that can help consumers to minimise the ecological impact of their lifestyles have brought plant-based dairy options into the spotlight and this is likely to drive the rising popularity of plant-based yoghurt over the forecast period.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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