The forecast period is expected to see yoghurt and sour milk products continue to register positive retail volume growth, with the essential status of these products expected to underpin stable demand. As a result of this stable demand and high inflation, value sales are expected to continue rising over the forecast period as well, with the essential status of yoghurt and sour milk products expected to ensure that demand remains robust despite rising prices.
The influence of the health and wellness trend and changing consumer habits, especially among younger consumers, are set to support a very positive sales performance for plain yoghurt over the forecast period. Plain yoghurt is already heavily used as an ingredient in the preparation of a variety of low-fat, low calorie and high-protein dishes and beverages and it is expected that the usage of plain yoghurt will expand even further during the forecast period as consumers favour products with a reputation for being healthy.
As more consumers become aware of the health benefits of free from lactose dairy and as awareness of the specific dietary needs of lactose intolerant individuals continues to improve, consumer demand for free from lactose dairy, including free from lactose yoghurt and sour milk products, is set to continue growing over the forecast period. The category’s key manufacturers have already realised that there is increased consumer interest in such products and in response they have already begun launching free from lactose versions of their existing yoghurt and sour milk products.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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