Yoghurt and Sour Milk Products in Bosnia and Herzegovina

PROSPECTS

Rising health-consciousness boosts demand for sour milk products

Retail volume and current value growth rates for sour milk products in 2019 were up on 2018, and also stronger than the respective CAGRs for the entire review period. The category’s performance was bolstered by the growing perception of sour milk products as being much healthier than yoghurt, particularly in terms of their digestive benefits.

Greek-style plain yoghurt continues to gain popularity thanks to high protein content

Plain yoghurt remained by far the most dynamic category within yoghurt and sour milk products in retail volume and current value growth terms in 2019. While this was partly because sales are still growing from a comparatively low base, the fact that the variety of plain yoghurt products available in Bosnia-Herzegovina has improved significantly in recent years also continued to have a positive influence on the category’s performance.

Flavoured yoghurt becomes a more indulgence-orientated category

Although flavoured yoghurt continued to develop positively in 2019, retail volume growth was tempered somewhat by the health and wellness trend. In line with increased health-consciousness, a growing number of consumers now perceive flavoured yoghurt as being high in sugar.

COMPETITIVE LANDSCAPE

Danube Foods expands yoghurt portfolio with launch of Balans + line

Danube Foods continued to lead yoghurt and sour milk products in value terms in 2019 with a broad portfolio that covers multiple categories and includes well-established brands such as Imlek and Latea Vitalia. In mid-2018, the company expanded its offer with the launch of the Balans + line, which comprises drinking yoghurt and plain yoghurt products.

Marketing activities and focus on quality bolster performance of Meggle

Third-ranked Meggle was the most dynamic player in yoghurt and sour milk products in terms of overall current value sales growth in 2019. The company was a major beneficiary of growing consumer interest in sour milk products, where the strong showing of its Meggle Kefir brand helped it to increase its leading value share.

Strong brand loyalty limits potential for private label products

Private label penetration remained negligible in yoghurt and sour milk products in 2019. This was partly because despite the recent trend towards modernisation, the grocery retailing landscape in Bosnia-Herzegovina is still underdeveloped in some respects.

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