Yoghurt and Sour Milk Products in Colombia

PROSPECTS

Yoghurt fits well within the health and wellness trend

With the arrival of lactose-free yoghurt and the expansion of reduced fat and FF probiotic yoghurt from companies such as Alpina Productos Alimenticios, Cooperativa Lechera Colanta and Danone-Alqueria, yoghurt is consolidating as a key category within the health and wellness trend. The positioning of many brands, such as Finesse and Slight, as healthy, versatile products is supporting the expansion of consumption occasions for yoghurt.

Despite the popularity of kumis, Pasco is focusing on kefir

Colombians are very used to kumis, a very traditional fermented product which is included within sour milk products. This is the most important product in this category, and although has seen few innovations, during the review period Parmalat Colombia launched fruit flavoured kumis.

Yoghurt is expanding as an ingredient in other products

Aware of the strong impact of yoghurt amongst consumers looking for healthy packaged food alternatives, yoghurt is also increasingly being used as an ingredient in products in other categories, such as sweet biscuits, breakfast cereals and even jellies, from brands such as Quaker, Tosh, Nestlé and Grissly. Manufacturers are aiming to position products containing yoghurt in the health and wellness trend and leverage key elements such as probiotics, which are increasingly permeating other categories thanks to the most recent developments in the ingredients industry.

COMPETITIVE LANDSCAPE

Major companies continue to dominate

Alpina Productos Alimenticios and Cooperativa Lechera Colanta continued to lead yoghurt and sour milk products in 2018; this leadership reflects overall dairy products. Alpina is striving to consolidate even more in yoghurt and sour milk products, with its most recent advertising campaign featuring renowned Colombian football player Radamel Falcao García and his family.

Niche brands are expanding their yoghurt offer

The expansion of the yoghurt portfolios of niche brands such as Del Vecchio, DiBufala, Zorba and Pasco, amongst others, is expanding the offer of yoghurt in Colombia. Although the category is very competitive, and major companies such as Alpina Productos Alimenticios, Danone-Alqueria, Cooperativa Lechera Colanta and Parmalat Colombia dominate, smaller brands look to position themselves in niches with distinctive elements.

Private label is also leveraging the boom in yoghurt

Leveraging the dynamism in yoghurt, private label products such as Taeq from Grupo Éxito, and the new brands from booming discounters such as D1, Justo y Bueno and Ara, are trying to gain share by offering quality and value for money alternatives. Being loyal to its brand positioning, Taeq is expanding its reduced fat portfolio, and discounters are focusing more on indulgence along with value for money, offering flavoured yoghurt with fruits to be consumed as snacks.

Files are delivered directly into your account within a few minutes of purchase.