Yoghurt and Sour Milk Products in Colombia

PROSPECTS

Health positioning and new consumption occasions offer way to faster growth

Yoghurt is seeing slightly faster retail volume and value growth in 2019, compared with 2018, although rates remained low-to-moderate. In Colombia, yoghurt has low penetration.

Free from lactose versions enhance yoghurt’s health positioning

FF yoghurt continues to struggle to grow demand in 2019. This is partly due to exit of key brands like Vaalia and Activia, with no key new competitors filling the void.

Newer varieties add dynamism to yoghurt and sour milk products

Both yoghurt and sour milk products have seen the entry of new varieties. Greek yoghurt is becoming increasingly popular as it is perceived to offer a good source of protein and low fat content.

COMPETITIVE LANDSCAPE

Alpina seeks to consolidate by building brand awareness

Traditional dairy companies Alpina Productos Alimenticios and Cooperativa Lechera Colanta continue to occupy the top rankings. Alpina aims to consolidate its dominance in the category by building brand awareness.

El Pomar grows value sales via image and distribution developments

Industria Pasteurizadora y Lechera El Pomar has invested heavily in production facilities and revamping the image and presentation of its brands and products. The new image reflects more artisanal and natural concepts.

Grupo Gloria seeks wider reach for new yoghurt and kumis references

The Peruvian enterprise Grupo Gloria entered Colombia in 2004 with the acquisition of the domestic company Algarra. Until 2018, Algarra was the player’s only yoghurt brand, with distribution limited mainly to central Colombia.

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