Executive Summary

Aug 2018
PROSPECTS
Yoghurt and sour milk products slated for moderate positive sales growth

Yoghurt and sour milk products is likely to continue increasing in value over the forecast period, with growth rates set to be in line with the review period in constant 2018 terms. Demand is expected to continue rising due to the improving economic conditions and the more proactive approach to marketing on behalf of the category’s key players.

Yoghurt’s healthy image set to become increasingly vital to building sales

Cameroon’s middle-income urban consumers are becoming increasingly health conscious and with yoghurt positioned as a healthy lifestyle product, during the forecast period demand is likely to be based on health and wellness attributes such as bifidus fortification, 0% fat, high fibre and natural products with low sugar. However, price is likely to remain a major influence during purchasing decisions as more sophisticated types of yoghurt tend to carry higher unit prices and are therefore unaffordable for many.

Advertising to become more important as brands seek to publicise health attributes

With sales growth likely to be based mainly on the inherent health and wellness appeal of yoghurt, the category’s leading players are expected to engage in aggressive marketing activities during the forecast period. Television, the print media and billboards are likely to be the media channels with the strongest impact on sales in the category.

COMPETITIVE LANDSCAPE
Camlait continues to lead sales in yoghurt and sour milk products

Local player Camlait leads sales in yoghurt and sour milk products, followed by SOTICAM and Zott. Camlait’s success can be attributed to its longstanding presence and its extensive distribution network, which have enabled the company to ensure consistent availability for its core yoghurt brands Camlait and Jem Velouté.

Domestic companies remain dominant in yoghurt and sour milk products

Sales in yoghurt and sour milk products are dominated by local players such as Camlait and SOTICAM. In addition, new local players have recently entered the category, offering low-cost yoghurt in plastic sachets, an increasingly popular packaging format.

Camlait aims to capture demand among health-conscious consumers with Prestige

With demand for yoghurt shifting towards healthier products, Camlait has sought tap into emerging consumer trends with the 0% fat brand Prestige. This product range is available in three variants: natural, sugar-free and vanilla and all products contain bifidus friendly bacteria.

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Yoghurt and Sour Milk Products in Cameroon

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Yoghurt and Sour Milk Products in Cameroon?
  • What are the major brands in Cameroon?
  • Which variety of yoghurt is performing better – spoonable or drinking?
  • In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Packaged food records strong retail value growth
Rise of the middle class fuels sales of economy and standard packaged foods
A mix of domestic and international players characterise the fragmented packaged food market
Traditional grocery retailers characterise sales, despite rise of modern grocery retailers
Packaged food set to record positive growth over the forecast period

FOODSERVICE

Sales to Foodservice
Growth in sales of packaged food to foodservice, though sales remain negligible
Few relationships between foodservice businesses and packaged food manufacturers
Lack of infrastructure and competition limit foodservice growth
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources