Strong volume and value growth is expected in yoghurts over the forecast period due to rising interest and consumption levels. Innovation from leading and emerging brands will drive value sales alongside heavy advertising and promotional investments from industry players.
Healthy growth prospects are expected to attract new companies into the yoghurt category. According to industry sources, local players are planning to enter the category helping to expand volume and value sales.
Although store-based retailing is expected to continue to represent all sales of yoghurt and sour milk products in Guatemala in 2022, independent small grocers is expected to gain ground as a result of more localised shopping habits during the pandemic. New formats such as Yogurt Yes Cool launched in 2021 may help the yoghurt category to penetrate the traditional channel and thus help to expand volume sales and increasing yogurt penetration in Guatemala.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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