Yoghurt is not considered a traditional product in Guatemala. However, it saw consistent strong growth over the review period.
Yoghurt in Guatemala is consumed in a variety of ways. It is commonly eaten during breakfast, often with a fresh fruit topping, or included in smoothies.
Sales of unpackaged yoghurt are negligible in Guatemala. There are several artisanal producers that sell their products on a smaller scale, focusing on farmers’ markets or home delivery.
Danone Guatemala Ltd has several leading brands, including Danone, Activia, Vitalinea and Oikos. Its brands are all positioned as healthy yoghurt and offer value-added benefits such as being sugar-free, helping digestion, and providing more protein per serving.
As yoghurt continues to see fast growth, new product launches are common. In July 2017, SA Industrias Lácteas launched Gaymont Jr, a smaller yoghurt for children that also contains breakfast cereals.
During the review period, there was growing differentiation between price bands in yoghurt. Products with a more premium positioning include Greek versions, imported brands, some fruited brands, and most yoghurt with a functional positioning.
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This industry report originates from Passport, our Packaged Food market research database.