Yoghurt and Sour Milk Products in Guatemala

PROSPECTS

Rising awareness of the health benefits of some yoghurt types provides boost to growth

The health and wellness trend has had a growing influence on yoghurt in Guatemala, with some consumers shifting to low-fat or reduced sugar options. Nevertheless, the price remains a decisive factor with most consumers restricted to tight budgets.

Traditional grocery retailers suffer due to limited refrigerated storage and display

Yoghurt is not part of the traditional diet of Guatemalans and is also somewhat expensive for many consumers. As such, the category relied on modern grocery retailers for the bulk of distribution over the review period, with these stores being preferred by mid- to high-income consumers in urban areas, which are the key target audience for yoghurt.

Yoghurt seen as a convenient option for breakfast and lunch

Yoghurt is consumed in a variety of ways in Guatemala. It is commonly eaten during breakfast, often with a fresh fruit topping, or included in smoothies.

COMPETITIVE LANDSCAPE

Lala innovates with healthier ingredients and dessert-positioned products

Comercializadora de Lácteos y Derivados continued to innovate at the end of the review period. One way it did this was to reduce the sugar and fat content in its Lala brand of yoghurt.

Healthier options give a boost to Danone, with Oikos benefiting from Greek yoghurt trend

Danone Guatemala Ltd retained a healthy lead in yoghurt and sour milk products in 2019 with its well-known Danone brand; however, it was its Oikos and Vitalinea brands which recorded double-digit current value growth. Oikos has benefited from the small but growing trend for Greek yoghurt, with it being protein rich while also having a thick creamy texture that makes it suitable for cooking with.

Dos Pinos focuses on healthier image for its Topping Deligurt range

Distribuidora Dos Pinos renewed the image of its lines of spoonable and drinking yoghurt at the end of the review period, with its Topping Deligurt range focusing more on its health and wellness claims in advertisements. The company highlighted that the range has the same delicious taste, but includes probiotics, fruit, and semi-skimmed pasteurised yoghurt that is easy to digest.

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