Executive Summary

Aug 2018
PROSPECTS
Yoghurt begins to enter the traditional channel

Yoghurt is not considered a traditional product in Guatemala. However, it saw consistent strong growth over the review period.

How yoghurt is consumed

Yoghurt in Guatemala is consumed in a variety of ways. It is commonly eaten during breakfast, often with a fresh fruit topping, or included in smoothies.

Unpackaged yoghurt poses no threat

Sales of unpackaged yoghurt are negligible in Guatemala. There are several artisanal producers that sell their products on a smaller scale, focusing on farmers’ markets or home delivery.

COMPETITIVE LANDSCAPE
Danone Guatemala leads yoghurt and sour milk products

Danone Guatemala Ltd has several leading brands, including Danone, Activia, Vitalinea and Oikos. Its brands are all positioned as healthy yoghurt and offer value-added benefits such as being sugar-free, helping digestion, and providing more protein per serving.

New product launches

As yoghurt continues to see fast growth, new product launches are common. In July 2017, SA Industrias Lácteas launched Gaymont Jr, a smaller yoghurt for children that also contains breakfast cereals.

Price segments of yoghurt

During the review period, there was growing differentiation between price bands in yoghurt. Products with a more premium positioning include Greek versions, imported brands, some fruited brands, and most yoghurt with a functional positioning.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Guatemala market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Yoghurt and Sour Milk Products in Guatemala?
  • What are the major brands in Guatemala?
  • Which variety of yoghurt is performing better – spoonable or drinking?
  • In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Rising demand for convenience fuelling demand for packaged food
Continued growth expected over coming years
Marketing campaigns
Differences in traditional and modern grocery retailers
Forecast performance

FOODSERVICE

Sales to Foodservice
Domestic companies lead foodservice sales
Retail leaders also strong foodservice providers
Strong growth expected in foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources