Yoghurt looks set for a bright future with the category projected to continue recording strong and stable growth in retail volume terms over the forecast period. These products are likely to continue benefiting from their healthy image and the fact they are seen as a healthier guilt-free treat for many consumers.
With yoghurt continuing to grow it is becoming a big enough category to attract more investors, with yoghurt still seen to have further room for growth. Domestic players across the country have an advantage in that they understand the local market and often already have a strong and established presence in their own regions of Vietnam, especially in categories with a short shelf life where cross-country distribution is more problematic due to the need for cold chain storage.
Consumers are generally willing to try new flavours and/or new variants and as such players are likely to look to engage with them by regularly launching new products that match with the latest consumer trends. For their part, consumers in Vietnam are expected to become more knowledgeable and will look for purpose-specific products such as yoghurt designed to aid weight management and gut health.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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