Retail value and volume growth of yoghurt continued to rise by double digits in Vietnam in 2019, as it had throughout the review period. Vietnamese consumers continue to believe that consumption of yoghurt brings about diverse benefits, acting as a source of nutrition, as a food contributing to external beauty and as an aid to digestion.
As the Vietnamese economy is stably growing, average income has improved, and most essential needs such as for food and accommodation can now be met, many consumers can better afford to act on their interest in beauty and health. In terms of yoghurt, Vietnamese consumers already believe that it can be used for beauty care; moreover, recent efforts by the leading yoghurt player Vinamilk have done much to reinforce this perception.
Yoghurt is so widely available, affordable and enjoyed in Vietnam that consumers as well as foodservice operators have been finding inventive new ways to enjoy and serve yoghurt in – or on top of – food. Amongst the many snacks and dishes utilising yoghurt that have been observed in Vietnam are yoghurt with a topping, such as frozen yoghurt with fruit, chocolate, or crushed nuts; and yoghurt as a topping, such as cupcakes with yoghurt and chocolate or fruit topping and donuts with a yoghurt glaze.
Vinamilk continued to hold the dominant share within yoghurt and sour milk drinks overall in 2019 on the strength of its product innovation, strong distribution network and strong investment in marketing activities including television commercials and in-store promotion. As its products are widely distributed nationwide, Vinamilk receives positive feedback from consumers and retailers.
While remaining the dominant player within yoghurt in 2019, Vinamilk faced tougher competition, particularly from FrieslandCampina and TH Food Chain within the drinking yoghurt and plain yoghurt landscape. Nutifood Nutrition Food also gained value share in plain yoghurt at Vinamilk’s expense over the year.
Drinking yoghurt saw the strongest value growth within yoghurt and sour milk products again in 2019, and all the major players saw double-digit value growth in this category over the year. Not only are Vietnamese increasingly demanding drinking yoghurt for its on-the-go convenience but they also are responding to well to the plethora of new product offers that players such as FrieslandCampina Vietnam (with brands Yomost and Fristi), Vinamilk (with brands Susu and Probi) and TH Food Chain (with TH True) put forth.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Yoghurt and Sour Milk Products industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Yoghurt and Sour Milk Products in Vietnam market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.