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Learn moreOct 2020
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Yoghurt experienced a notable upturn in demand in Q2 as initial lockdown measures and concerns about the pandemic resulted in consumers paying greater attention to their health and wellbeing. With limited availability of sour milk products in the country, Filipinos turned to probiotic variants as offered by the largest and most competitively-priced category of drinking yoghurt.
Yakult Philippines Inc strengthened its dominance of yoghurt in 2020 due to its position in the largest category of drinking yoghurt. The player continues to enjoy first-mover advantage in probiotic drinking yoghurt and has been able to educate consumers about the benefits of Yakult to digestive health and thereby built up strong brand loyalty through years of promotional activity.
Supermarkets strengthened its position as the dominant distribution channel for yoghurt during lockdown as consumers turned to major grocery retailers to complete larger shops and reduce their frequency of visits during the pandemic. Supermarkets offer a wide range of brands and prices including larger sized packaging, which appeals to families in particular.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Yoghurt and Sour Milk Products industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
The Yoghurt and Sour Milk Products in Philippines market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.