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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in the Philippines

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Surge in demand for yoghurt during lockdown, driven by probiotic products with immune-boosting properties

Yoghurt experienced a notable upturn in demand in Q2 as initial lockdown measures and concerns about the pandemic resulted in consumers paying greater attention to their health and wellbeing. With limited availability of sour milk products in the country, Filipinos turned to probiotic variants as offered by the largest and most competitively-priced category of drinking yoghurt.

Yakult strengthens lead during lockdown as consumers rush to purchase probiotic drinking yoghurt

Yakult Philippines Inc strengthened its dominance of yoghurt in 2020 due to its position in the largest category of drinking yoghurt. The player continues to enjoy first-mover advantage in probiotic drinking yoghurt and has been able to educate consumers about the benefits of Yakult to digestive health and thereby built up strong brand loyalty through years of promotional activity.

Supermarkets strengthens dominance of yoghurt during lockdown while direct selling experiences declines due to social distancing measures

Supermarkets strengthened its position as the dominant distribution channel for yoghurt during lockdown as consumers turned to major grocery retailers to complete larger shops and reduce their frequency of visits during the pandemic. Supermarkets offer a wide range of brands and prices including larger sized packaging, which appeals to families in particular.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Philippines?
What are the major brands in Philippines?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in the Philippines - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Surge in demand for yoghurt during lockdown, driven by probiotic products with immune-boosting properties

Yakult strengthens lead during lockdown as consumers rush to purchase probiotic drinking yoghurt

Supermarkets strengthens dominance of yoghurt during lockdown while direct selling experiences declines due to social distancing measures

RECOVERY AND OPPORTUNITIES

Notable slowdown in demand for category over the forecast period due to increasing maturity

Players likely to explore different ways to add value and interest to maturing category

Plant-based options could emerge over the forecast period due to increasing health trend and demand for alternative options to dairy

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in the Philippines - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Pork-related items already off menus heading into 2020 due to negative media reports surrounding African Swine Fever
Unilever Food Solutions suffers significant drop in demand through foodservice by June 2020
Despite relaxing of lockdown measures reduced capacity and footfall heavily impacts foodservice, and therefore demand for packaged food through this channel

Consumer Foodservice

Consumer foodservice players forced to adapt to drastic declines in footfall during lockdown and beyond
Meal kits prove popular option for at-home preparation during pandemic
Concept of cloud kitchens likely to gain further momentum beyond pandemic due to shifting consumer demands

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020
Table 18 Sales of Packaged Food by Category: Value 2015-2020
Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 24 Penetration of Private Label by Category: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format and Category: % Value 2020
Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Yoghurt and Sour Milk Products in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Surge in demand for yoghurt during lockdown, driven by probiotic products with immune-boosting properties

Yakult strengthens lead during lockdown as consumers rush to purchase probiotic drinking yoghurt

Supermarkets strengthens dominance of yoghurt during lockdown while direct selling experiences declines due to social distancing measures

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in the Philippines - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Surge in demand for yoghurt during lockdown, driven by probiotic products with immune-boosting properties

Yakult strengthens lead during lockdown as consumers rush to purchase probiotic drinking yoghurt

Supermarkets strengthens dominance of yoghurt during lockdown while direct selling experiences declines due to social distancing measures

RECOVERY AND OPPORTUNITIES

Notable slowdown in demand for category over the forecast period due to increasing maturity

Players likely to explore different ways to add value and interest to maturing category

Plant-based options could emerge over the forecast period due to increasing health trend and demand for alternative options to dairy

CATEGORY DATA

Packaged Food in the Philippines - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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