Sour milk products is not expected to emerge as a sizeable dairy category in the Philippines during the forecast period. These products have never gained any widespread popularity in the country and most people are unaware of their existence due to limited availability and very low levels of visibility.
Drinking yoghurt is expected to remain the most promising category over the forecast period, as this is where new entrants such as Alaska Fruitti Yo! And Yobick have been actively exploring over the review period. An increased number of players in the category is expected to lead to improved dynamism and more active product innovation to sustain consumer interest in their brands.
Plain yoghurt will likely lag behind other categories in terms of growth over the forecast period. Owing to its nature of being plain in flavour, product innovation is not as active in this category compared to other types of yoghurt.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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