The growth of spoonable yoghurt in Singapore is being driven by growing demand for health and wellness products. Consumers are seeking out yoghurts that offer functional benefits beyond basic nutrition, resulting in the popularity of Greek-style and Greek yoghurts.
The growing number of fresh yoghurt food and beverage outlets could pose a threat to single-serve packaged yoghurt in retail, as these offer consumers the opportunity to experience freshly made yoghurt with a variety of customisable toppings and flavours. These outlets provide consumers with the convenience of being able to customise their yoghurt to their liking, while also offering a healthier and more natural option than many packaged yoghurts.
A large proportion of the yoghurt sold in major supermarkets heavily emphasises flavour, its low fat content, or low sugar content, while communication of wellness may seem to be an afterthought by comparison. Leaning into the health-promoting attributes of yoghurt, such as its positive effects on digestion, immunity, or overall wellbeing, may tap into the interest in preventative healthcare amongst an increasingly health-conscious and ageing population, while allowing diversification in a saturated market.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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