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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Singapore

Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising interest in high protein yoghurt

Greek and Greek-style yoghurt sales continued to grow throughout the review period. Demand for Greek yoghurt among health-conscious consumers is being fuelled by the trend towards lower carbohydrates and higher protein products.

Rising demand for wider variety of healthy products

With growing health consciousness in Singapore, demand for yoghurt is increasing. However, different yoghurt brands have different positioning.

Growing focus on healthy positioning

Moving forward, more companies are expected to position their products as aiding digestion and target health enthusiasts. This trend was already observed during the review period with the release of the Meiji Bulgarian Yoghurt line in 2016.

COMPETITIVE LANDSCAPE

Yakult continues to lead sales

Yakult remains the leading player in yoghurt and sour milk. The brand has been long established in Singapore, with consumer awareness and loyalty helping Yakult to maintain its position in Singapore.

Focus on innovative marketing and promotions to attract consumers

To maintain its sales share, Yakult continuously implements marketing strategies to maintain and improve brand awareness through various channels, including social media, sport and health events sponsorship and collaboration with influencers and organisations. The appointment of a new brand ambassador for Yakult in 2018 and collaboration with the Singapore Swimming Association helped Yakult widen and maintain brand awareness among consumers.

Shift towards nut protein

Other alternatives such as non-dairy yoghurt produced from coconut and almond milk are starting to enter the area. According to Euromonitor International Economic and Consumer research, the number of vegetarians in Singapore is growing, reaching 7% of Singapore’s population in 2017.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Singapore?
What are the major brands in Singapore?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Singapore - Category analysis

HEADLINES

PROSPECTS

Rising interest in high protein yoghurt

Rising demand for wider variety of healthy products

Growing focus on healthy positioning

COMPETITIVE LANDSCAPE

Yakult continues to lead sales

Focus on innovative marketing and promotions to attract consumers

Shift towards nut protein

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 6 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 7 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 8 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Packaged Food in Singapore - Industry Overview

EXECUTIVE SUMMARY

Singapore’s government continues to encourage healthier eating habits

Growth in packaged food current value sales remains stable in 2018

Packaged food innovations centre around health and convenience

Supermarkets remains the leading distribution channel

Forecast period outlook for packaged food is broadly favourable

FOODSERVICE

Sales to Foodservice

Diverse foodservice landscape creates demand for wide variety of packaged food types
Use of healthier packaged food products by foodservice players set to continue rising

Consumer Foodservice

Independent operators lead innovation in foodservice menus and concepts
Healthier foodservice concepts continue to gain popularity
Foodservice operators launch branded packaged food products for retail sale

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Yoghurt and Sour Milk Products in Singapore

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Executive Summary

New Report Guarantee

PROSPECTS

Rising interest in high protein yoghurt

Rising demand for wider variety of healthy products

Growing focus on healthy positioning

COMPETITIVE LANDSCAPE

Yakult continues to lead sales

Focus on innovative marketing and promotions to attract consumers

Shift towards nut protein

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in Singapore - Category analysis

HEADLINES

PROSPECTS

Rising interest in high protein yoghurt

Rising demand for wider variety of healthy products

Growing focus on healthy positioning

COMPETITIVE LANDSCAPE

Yakult continues to lead sales

Focus on innovative marketing and promotions to attract consumers

Shift towards nut protein

CATEGORY DATA

Packaged Food in Singapore - Industry Overview

EXECUTIVE SUMMARY

Singapore’s government continues to encourage healthier eating habits

Growth in packaged food current value sales remains stable in 2018

Packaged food innovations centre around health and convenience

Supermarkets remains the leading distribution channel

Forecast period outlook for packaged food is broadly favourable

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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