Players in adjacent categories such as spoonable yoghurt (Chobani and Ehrmann), as well as drinking milk products (Farm Fresh and Cowhead) are emerging in drinking yoghurt. In addition, the growing number of Scarlett supermarket outlets that carry a wide variety of Chinese drinking yoghurt brands (which are also shelf stable) such as Wahaha, Shui Lian Wan, and Kang Shi Fu presents prospects for greater fragmentation despite the dominance of Yakult.
Consumption occasions for plant-based spoonable yoghurt are fairly similar to traditional yoghurt with the same function of aiding digestion. Plant-based yoghurt is also marginally lower in sugar content.
Relative to drinking yoghurt, sour milk products (or kefir) are typically fermented for longer and thus allow longer time for probiotics to grow, offering a more concentrated digestion aid. Holding a negligible presence in 2022, sour milk products has potential to grow in Singapore with increasing consumer awareness and exposure through travel – entrants include local brand Craft & Culture (lactose-free), imported brand Sahara (from Australia), and dairy-free options by plant-based brands such as Raglan and Cocos.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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