Retail constant value sales of yoghurt and sour milk drinks will continue to decline throughout the forecast period, with sour milk products remaining the top performer. Local consumers are becoming increasingly aware of the digestive benefits of consuming products like kefir, as well as the importance of the gut microbiota to overall health and wellbeing.
Many Consumers of yoghurt tend to eat a wide variety of them—opting for a Greek yoghurt for dessert on Monday and a plant-based yoghurt for breakfast on Tuesday, for example. To succeed in this environment, manufacturers need a wide portfolio of offerings, with leader Danone particularly well placed in this regard.
While kefir will continue to drive growth in sour milk products, skyr is set to follow it into the mainstream. Meanwhile, the product offer in kefir will continue to widen.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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