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Household consumption of dairy products, including yoghurt and sour milk products has been bolstered by enforced home seclusion during the COVID-19 lockdown. Demand has been supported by increasing consumer health-consciousness, with growing numbers of consumers opting for such products for their perceived health benefits.
Efforts to establish a strong health positioning for yoghurt and sour milk products face the challenge that many consumers consider taste to be a barrier to selecting health-orientated products. This is especially true for children, as parents try to shift their offspring to healthier options amidst growing concerns about issues such as childhood obesity.
The major cooperatives, Gujarat Co-operative Milk Marketing Federation and Karnataka Cooperative Milk Producers Federation, remain the largest players in yoghurt and sour milk products through their Amul and Nandini brands, respectively. The strength of these companies is founded on strong distribution networks, brand loyalty, broad product ranges, and affordable pricing.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Yoghurt and Sour Milk Products industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.