Executive Summary

Sep 2018
PROSPECTS
Yoghurt benefits from product innovation and premiumisation

The success of the Greek-style yoghurt Epigamia, which was launched during 2016, has paved the way for new product development in yoghurt in India. Along with the health benefits associated with Greek yoghurt, the format is perceived as an indulgence product and after-meal dessert.

Sour milk products benefiting from the offer of small pack sizes

Sour milk products are popular for two reasons in India, namely for refreshment and as part of a meal. Particularly in the southern states of Karnataka, Tamil Nadu, Andhra Pradesh and others, sour milk products are consumed to combat the heat.

New tax rates benefit yoghurt and sour milk products

As part of the revised Goods and Services Tax (GST), yoghurt was brought under the 5% tax bracket while the tax on sour milk products was removed completely. Thus, the price of standard and economy yoghurts fell by between 1-2%, while that of sour milk products declined by around 2-3%.

COMPETITIVE LANDSCAPE
Leading cooperatives maintain their positions in yoghurt and sour milk products

Karnataka Cooperative Milk Producers Federation and Gujarat Co-operative Milk Marketing Federation remained the leading two players in yoghurt and sour milk products in 2018. Both benefit from a strong distribution network, exclusive brand outlets and affordable prices.

Danone exits the dairy industry in India

In January 2018, Danone Food & Beverages closed its dairy business in India. Dairy accounted for close to 10% of the company’s overall business in the country.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in India with research from Euromonitor's team of in-country analysts.

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If you're in the Yoghurt and Sour Milk Products industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Yoghurt and Sour Milk Products in India?
  • What are the major brands in India?
  • Which variety of yoghurt is performing better – spoonable or drinking?
  • In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

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This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

Strong double-digit growth for packaged food
Smaller pack sizes become increasingly popular due to healthy living
Competition intensifies as manufacturers fight to retain or gain share
Modern grocery retailers slowly gaining share from traditional grocery retailers
Significant opportunities for packaged food in the forecast period

FOODSERVICE

Sales to Foodservice
Cheese reshapes the landscape for foodservice companies in India
Rising café culture and increasing number of takeaway outlets boosts milk and value-added dairy products
Pasta sauces, mayonnaise and salad dressings remain popular

CONSUMER FOODSERVICE

Health and wellness influences consumer foodservice in urban regions
Affordability coupled with desire for experience drives consumer foodservice
Retailers and consumer foodservice operators explore and enter each other’s space

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources