The success of the Greek-style yoghurt Epigamia, which was launched during 2016, has paved the way for new product development in yoghurt in India. Along with the health benefits associated with Greek yoghurt, the format is perceived as an indulgence product and after-meal dessert.
Sour milk products are popular for two reasons in India, namely for refreshment and as part of a meal. Particularly in the southern states of Karnataka, Tamil Nadu, Andhra Pradesh and others, sour milk products are consumed to combat the heat.
As part of the revised Goods and Services Tax (GST), yoghurt was brought under the 5% tax bracket while the tax on sour milk products was removed completely. Thus, the price of standard and economy yoghurts fell by between 1-2%, while that of sour milk products declined by around 2-3%.
Karnataka Cooperative Milk Producers Federation and Gujarat Co-operative Milk Marketing Federation remained the leading two players in yoghurt and sour milk products in 2018. Both benefit from a strong distribution network, exclusive brand outlets and affordable prices.
In January 2018, Danone Food & Beverages closed its dairy business in India. Dairy accounted for close to 10% of the company’s overall business in the country.
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Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in India with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaged Food market research database.