Yoghurt and Sour Milk Products in Tunisia

September 2023

As the economic situation in Tunisia remains challenging, with high inflation rates and a decrease in purchasing power, there has been a rise in the number of economy yoghurt products in 2023. Local brands such as Délice, Vitalait, Natilait, and YAB have launched new lines of affordable yoghurt products to cater to consumers' changing needs and demands. These products offer lower prices in smaller packaging and are becoming increasingly popular among budget-conscious consumers.

USD 1,195
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Yoghurt and Sour Milk Products industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Yoghurt and Sour Milk Products in Tunisia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Yoghurt and Sour Milk Products in Tunisia?
  • Which are the leading brands in Yoghurt and Sour Milk Products in Tunisia?
  • How are products distributed in Yoghurt and Sour Milk Products in Tunisia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Yoghurt and Sour Milk Products in Tunisia - Category analysis

KEY DATA FINDINGS

Economic products increase as purchasing power declines
The brand YAB looks to compete with Délice and Vitalait
Tight competition between local players in drinking yoghurt
Rising health awareness bolsters the development of yoghurt and sour milk products
Modern grocery retailers are set to drive sales over the forecast period
Plain yoghurt set to see fierce competition over the forecast period
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 6 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 7 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 8 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028

Dairy Products and Alternatives in Tunisia - Industry Overview

Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 16 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 17 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Yoghurt and Sour Milk Products

This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.

See All of Our Definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

;