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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Japan

36 pages, Sep 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Yoghurt and sour milk products in Japan maintained rapid growth in 2017, recording a 2% retail current value increase to reach JPY999.4 billion, due to continuous strong interest in the health benefits of yoghurt amongst Japanese consumers across age groups. Due to aggressive promotions through various media throughout the review period, the idea that yoghurt is good for health has become a common perception amongst consumers. During the review period, manufacturers of yoghurt put significant effort into scientific research on probiotics, which identified unique health benefits, such as improving the immune system and reducing body fat; not just traditional digestive health. In fact, Japan is advanced in terms of innovation regarding the health benefits of yoghurt, and a number of new products were launched during the review period. Manufacturers in Japan were eager to launch products with different types of health benefits to meet the different needs of consumers. Health-conscious consumers in Japan look at what kinds of probiotics are included in products and how they work when selecting yoghurt. Together with the increasing number of consumers who are seeking a healthier diet, the discovery of the additional benefits of yoghurt supported strong sales of this product, especially during the winter, as consumers are more vulnerable to catching influenza during this season.

COMPETITIVE LANDSCAPE

Major yoghurt manufacturers in Japan focused on promoting the use of yoghurt in cooking during the review period. This was mainly due to the low appearance of dairy products in Japanese cuisine. Whilst yoghurt is often eaten by itself as breakfast, a dessert or a snack in Japan, use in home-cooking (other than dessert-making) has been limited. Manufacturers put extra effort into encouraging consumers to use yoghurt as an ingredient in their meals by suggesting recipes for tasty dinners with yoghurt sauce, or using yoghurt for marinating, on its websites or in stores. Although many manufacturers of yoghurt experienced strong performances thanks to the increasing popularity of yoghurt in the country, as the population in Japan is declining, manufacturers are keen to create more opportunities for consumers to eat yoghurt.

PROSPECTS

Yoghurt and sour milk products in Japan is expected to continue to post a positive performance over the forecast period, with a value CAGR of 3% at constant 2017 prices, to reach JPY1,165.1 billion in 2022. This will primarily be driven by the continued strong interest in the health benefits of yoghurt amongst consumers in Japan. Whilst fruited yoghurt is expected to continue to suffer a volume decline due to a lack of innovation, all other types of yoghurt are expected to perform well over the forecast period.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Japan?
What are the major brands in Japan?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Japan - Company Profiles

Meiji Co Ltd in Packaged Food (Japan)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Meiji Co Ltd: Key Facts
Summary 2 Meiji Co Ltd: Operational Indicators
Summary 3 Meiji Co Ltd: Competitive Position 2017

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

Sluggish growth continues with sales growth challenged by demographic trends

Health and wellness drives innovation and sales growth

Domestic leaders prove proactive in tackling challenges

Supermarkets lead but convenience stores push for share

Players use health, convenience and quality to add value in the forecast period

KEY TRENDS AND DEVELOPMENTS

Population decline encourages focus on value-added products and automation

Outlook

Players target products at increasing number of elderly consumers

Outlook

Concerns over lifestyle diseases boost interest in FFC packaged food

Outlook

Consumers seek healthy vegetables amidst busy lifestyles

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Yoghurt and Sour Milk Products in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in Japan - Company Profiles

Meiji Co Ltd in Packaged Food (Japan)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

Sluggish growth continues with sales growth challenged by demographic trends

Health and wellness drives innovation and sales growth

Domestic leaders prove proactive in tackling challenges

Supermarkets lead but convenience stores push for share

Players use health, convenience and quality to add value in the forecast period

KEY TRENDS AND DEVELOPMENTS

Population decline encourages focus on value-added products and automation

Players target products at increasing number of elderly consumers

Concerns over lifestyle diseases boost interest in FFC packaged food

Consumers seek healthy vegetables amidst busy lifestyles

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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