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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Japan

21 pages, Sep 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Yoghurt is losing its dominant position for probiotics in Japan

Japanese consumers are well aware of the health benefits of probiotics thanks to the traditional Japanese diet containing many fermented products such as Miso paste and pickled vegetables. During the review period, manufacturers of yoghurt put significant effort into scientific research on probiotics, which identified unique health benefits, including improving the immune system and oral health, and reducing body fat; not just traditional digestive health.

Drinking yoghurt continues to lead yoghurt in Japan

Drinking yoghurt is expected to continue accounting for more than half of yoghurt sales in Japan in retail value term over the forecast period. Indeed, sales of sour milk products remain negligible in Japan, due to their absence from Japanese traditional cuisine.

Yoghurt products with iron and folic acid see faster growth in non-probiotic yoghurt

Although the rapid retail sales increase seen in yoghurt in Japan is largely due to consumers’ interest in the health benefits of probiotics, functional/fortified regular yoghurt products also experienced rapid sales growth, especially products with iron and folic acid, which were well received among young females. The demographic trend for people getting married later encourages more females to actively consume folic acid which is one of the key nutritional aids for healthy pregnancy.

COMPETITIVE LANDSCAPE

Meiji Co Ltd remains leading yoghurt producer in Japan

The company leads the research and development of probiotics in yoghurt in Japan with over 5,000 active bacteria samples in its research repository. The company greatly contributed to educate Japanese consumers about the health benefits of probiotics, by actively promoting the power of probiotics by communicating with consumers through various promotional activities.

Yakult Honsha Co Ltd ranks second

Yakult Honsha Co Ltd continues to rank second in yoghurt in Japan in 2018, due to its strong presence in drinking yoghurt. In 2018, the company enjoyed high performance of a brand launched in 2017, Synbiotics Yakult W.

Icelandic yoghurt due to arrive in Japan in spring 2019

In May 2018, Nippon Luna Co Ltd, the eighth largest player in yoghurt in Japan, announced a partnership with MS Iceland Dairies from Iceland. Nippon Luna is aiming to produce and sell Japan’s first Icelandic yoghurt in spring 2019.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Japan?
What are the major brands in Japan?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Japan - Category analysis

HEADLINES

PROSPECTS

Yoghurt is losing its dominant position for probiotics in Japan

Drinking yoghurt continues to lead yoghurt in Japan

Yoghurt products with iron and folic acid see faster growth in non-probiotic yoghurt

COMPETITIVE LANDSCAPE

Meiji Co Ltd remains leading yoghurt producer in Japan

Yakult Honsha Co Ltd ranks second

Icelandic yoghurt due to arrive in Japan in spring 2019

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

Ageing population influences performance of packaged food

Health and convenience the key trends over the review period

Domestic companies remain dominant despite rise in imports

Store-based retailing dominates but internet retailing shows promise

Health and convenience likely to remain on the agenda for ageing population

FOODSERVICE

Sales to Foodservice

Demographic trends limit development of foodservice
Health a key feature of consumer foodservice
Instagram drives innovation as operators look to create photogenic menus

Consumer Foodservice

Ageing population and limited wage growth limiting development of consumer foodservice
Healthy dishes a focus for operators
Convenience important for time-pressed consumers

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Yoghurt and Sour Milk Products in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Yoghurt is losing its dominant position for probiotics in Japan

Drinking yoghurt continues to lead yoghurt in Japan

Yoghurt products with iron and folic acid see faster growth in non-probiotic yoghurt

COMPETITIVE LANDSCAPE

Meiji Co Ltd remains leading yoghurt producer in Japan

Yakult Honsha Co Ltd ranks second

Icelandic yoghurt due to arrive in Japan in spring 2019

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in Japan - Category analysis

HEADLINES

PROSPECTS

Yoghurt is losing its dominant position for probiotics in Japan

Drinking yoghurt continues to lead yoghurt in Japan

Yoghurt products with iron and folic acid see faster growth in non-probiotic yoghurt

COMPETITIVE LANDSCAPE

Meiji Co Ltd remains leading yoghurt producer in Japan

Yakult Honsha Co Ltd ranks second

Icelandic yoghurt due to arrive in Japan in spring 2019

CATEGORY DATA

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

Ageing population influences performance of packaged food

Health and convenience the key trends over the review period

Domestic companies remain dominant despite rise in imports

Store-based retailing dominates but internet retailing shows promise

Health and convenience likely to remain on the agenda for ageing population

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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