Sales of yoghurt in Japan are expected to continue to decline in retail volume terms and be fairly stagnant in current value terms over the forecast period, as the competition with other packaged food and beverages is projected to continue. Consumers now have a much wider choice of healthy options from which to choose, as many manufacturers have been strengthening their product line-ups with a health positioning, especially since the pandemic, which will lead to a shifting consumer preference from yoghurt to other products.
Another key area of focus for manufacturers will be increasing the usage occasions for yoghurt at home. Although yoghurt is currently mainly consumed at breakfast in Japan, as it is or with fruit or breakfast cereals, manufacturers are educating consumers about the various other ways that yoghurt can be consumed, such as in home cooking or home baking.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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