Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Japan

Sep 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Consumers turn to yoghurt to boost their immune system

Yoghurt in Japan looks set to successfully reverse the decline in sales seen since 2016, with growth in 2020 being driven by a preventative health trend stemming from COVID-19. As the COVID-19 crisis unfolded, sales of food containing healthy bacteria, such as natto, Japanese fermented soybeans, and yoghurt have soared as they are widely believed to help strengthen the immune system.

Manufacturers target more specific health claims as a path to growth

During the review period, manufacturers of yoghurt put significant effort into scientific research on probiotics, which identified unique health benefits, including improving the immune system and oral health, and reducing body fat, as well as their traditional focus on digestive health. As a result, probiotics became a unique selling point of yoghurt.

Meiji and Yakult battle for the lead

Meiji Co Ltd and Yakult Honsha Co Ltd together hold a strong lead in yoghurt, with both companies benefiting from the surge in interest in probiotic yoghurt brought about by COVID-19. Yakult is the leading brand in yoghurt with it having an established reputation for the health benefits of its products, but it has faced growing competition from Meiji’s R-1 brand in 2020.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Japan?
What are the major brands in Japan?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Yoghurt and Sour Milk Products in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers turn to yoghurt to boost their immune system

Manufacturers target more specific health claims as a path to growth

Meiji and Yakult battle for the lead

RECOVERY AND OPPORTUNITIES

Yoghurt on a strong footing heading into the forecast period thanks to health benefits

New product development and innovation expected to continue over the forecast period

Plant-based yoghurt showing early signs of promise

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Outlet closures stimulate a decline in volume sales of packaged food to foodservice in 2020
Government programme assists dairy producers
State of emergency stimulates alteration in business models

Consumer Foodservice

Outlet closures and shorter working hours due to COVID-19 negatively impact consumer foodservice in 2020
Foodservice players expand into delivery options and frozen food in order to offset decline in outlet sales
Joint efforts to support ailing consumer foodservice industry after the onslaught of COVID-19 while menus focus more heavily on the healthy

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020
Table 18 Sales of Packaged Food by Category: Value 2015-2020
Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 24 Penetration of Private Label by Category: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format and Category: % Value 2020
Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Yoghurt and Sour Milk Products in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Consumers turn to yoghurt to boost their immune system

Manufacturers target more specific health claims as a path to growth

Meiji and Yakult battle for the lead

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Yoghurt and Sour Milk Products in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers turn to yoghurt to boost their immune system

Manufacturers target more specific health claims as a path to growth

Meiji and Yakult battle for the lead

RECOVERY AND OPPORTUNITIES

Yoghurt on a strong footing heading into the forecast period thanks to health benefits

New product development and innovation expected to continue over the forecast period

Plant-based yoghurt showing early signs of promise

CATEGORY DATA

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports