Although yoghurt is set to maintain growth in retail current value terms in Japan in the forecast period, driven by unit price increases, retail volumes are expected to see a consistent slight decline. Facing a continued decline in the population is expected to be one factor that hampers volume growth.
While growth in yoghurt is expected to be hampered in both current value and volume terms in the forecast period, stress reduction and improving sleep will continue to attract attention. Mental wellbeing has become increasingly important amongst modern consumers, who face a great deal of stress every day, especially since the pandemic.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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