Yoghurt in Japan will continue to maintain positive current value growth in 2021, after it successfully reversed the downtrend seen since 2017 in 2020. Growth in 2020 was driven by a preventative health and home seclusion trend stemming from the COVID-19 pandemic.
Free-from-dairy yoghurt, which is becoming more popular globally, will continue to register the strongest performance in yoghurt and sour milk drinks in 2021, with these products increasing in popularity especially among health- and beauty-conscious women in Japan. While this trend began before COVID-19, the pandemic has provided a further boost to sales, due to increased health concerns.
Meiji Co Ltd will continue to lead yoghurt in Japan in 2021 thanks to its strong research and development capabilities of probiotics, with over 6,000 different types of lactic acid bacteria samples in its repository. The company greatly contributed to educating Japanese consumers about the health benefit of probiotics, by actively promoting the power of probiotics through various promotional activities.
Yoghurt and sour milk products is expected to see overall positive growth in both current value and retail volume terms over the forecast period. The COVID-19 pandemic has served to bring many consumers’ focus back to the health benefits that yoghurt can provide.
Free-from-dairy yoghurt has the potential to gain a stronger foothold over the forecast period with COVID-19 having created heightened concerns around health, and consumers paying more attention to what they eat. With COVID-19 having created heightened concerns around health and sustainability issues, more and more consumers are expected to pursue a plant-based diet, thus benefiting products such as free-from-dairy yoghurt.
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This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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