Competitive Landscape
Danone Secures Dominance as Rivals Focus on Plain and Protein Launches
Yoghurt and sour milk products in Argentina is expected to remain highly concentrated in 2026, with Danone Argentina SA set to command a significant 61% share of retail value sales. The market is predicted to become more concentrated, as Danone’s share increased from 56% in 2021.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Argentina?
- Which are the leading brands in Yoghurt and Sour Milk Products in Argentina?
- How are products distributed in Yoghurt and Sour Milk Products in Argentina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Argentina?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Argentina - Category analysis
Key Data Insights
Yoghurt and Sour Milk Products Summary
Yoghurt Brands Accelerate Wellness-Led Launches to Attract Fitness-Focused Consumers
Cencosud and Coto Introduce Imported Brands to Drive Assortment Innovation
Protein-Focused Launches Reposition Yoghurt for Active Lifestyles
Danone to Leverage Innovation as Imports Intensify Competition
Plain Yoghurt Set to Outpace Other Products as Consumers Seek Versatility
Ageing Population to Prompt Brands to Target Adults with Functional Benefits
Danone Secures Dominance as Rivals Focus on Plain and Protein Launches
Small Local Grocers Attract Shoppers as Price Gaps Narrow
Pedidos Ya and Rapi Drive Online Growth with Exclusive Offers
Coto and Disco Boost Appeal with Direct Imports and Wider Ranges
Dairy Products and Alternatives in Argentina - Industry Overview
2026 Developments
Key Data Insights
Macroeconomic Factors Drive Sales Recovery
Yogurt Leads Dairy Driven by Health and Wellness Concerns
Exclusive Online Deals Attract Price-Sensitive Shoppers
Economic Recovery and Health and Wellness Set to Drive Growth
Plant-Based Dairy Set to Surge as Functional Innovation Accelerates
Mastellone Maintains Lead Despite Share Erosion
Saputo Exits as Gloria Foods Enters and Innovation Intensifies
Small Local Grocers Capture Everyday Dairy Spending as Shoppers Seek Proximity and Price
Pedidos Ya and Mercado Libre Boost Online Dairy with Exclusive Offers
Imported Brands and Direct Sourcing Reshape Modern Retail as Consumers Shift Habits
La Serenísima and Las Tres Niñas Expand to Capture Wellness Demand
Accessible Innovation Drives High-Protein Dairy Options
Country Reports Disclaimer
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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