Inflation in Argentina is set to remain very high in the short-to-medium term, partly due to the country’s underlying economic challenges but also due to factors related to the global recovery from the pandemic and Russia’s invasion of Ukraine. Consequently, the national price control programme Precios Cuidados will continue to play a key role in ensuring yoghurt and sour milk products remain affordable to many consumers during the forecast period, and thereby help to sustain growth in overall retail volume sales.
Alimentos Refrigerados, the second leading player in yoghurt and sour milk products, was acquired by Venezuelan firm Maralac in 2021. Upon taking over the company, Maralac conducted an extensive assessment of its portfolio, production lines, factories and supplier agreements with a view towards reducing costs, improving efficiency and revamping its sales and marketing strategy.
After having fallen for several years, the retail value share held by leading player Danone in yoghurt and sour milk products increased in 2021, and the company looks set to record another – albeit more modest – gain in 2022. This turnaround has been underpinned by the popularity of La Serenísima Clásico, which was introduced in 2020.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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