Yoghurt and Sour Milk Products in the Czech Republic

PROSPECTS

Mixed performances across the category

The consumption of yoghurt and sour milk products continued to rise in 2018 under the developing wellness trend and vivid new product development, bringing new flavour combinations and wellness attributes. Czech consumers continued to display increasing demand for plain yoghurt and Greek/Greek-style yoghurt, while flavoured yoghurt stagnated in retail volume terms.

Yoghurt with protein generates growing interest

With the increasing wellness trend in the country together with rising purchasing power of Czech consumers, companies offered increasingly sophisticated variants over 2017-2018. Olma launched probiotic drinking yoghurt Olma Smoothie with 40% fruit and vegetable content.

Higher number of lactose free variants available

In line with the rising number of Czechs with lactose intolerance, the demand for free from lactose variants developed more strongly in 2018 with an increasing number of domestic free from lactose products available. For instance, Hollandia Karlovy Vary launched plain yoghurt Hollandia 0,01% Laktozy and Moravia Lacto plain yoghurt and sour milk Moravia DeLacto in interesting carton packaging.

COMPETITIVE LANDSCAPE

Danone ranks first but loses ground to local dairies

Danone retained its leadership of yoghurt and sour milk products in the Czech Republic in 2018, although it experienced a marginal decline in retail value share during the year due to rising competition from domestic dairies such as Olma, Hollandia Karlovy Vary, Mlekarna Valasske Mezirici, Mlekarna Kunin and Chocenska Mlekarna. Local companies are becoming increasingly active in product innovation in terms of new flavours and improved quality in wellness terms over 2017-2018 and they gained a wider consumer base.

Chocenska Mlekarna and Emco with strongest gains during 2018

Chocenska Mlekarna experienced rising sales in yoghurt in 2018 as the company became increasingly active in promotions and product innovation over 2017-2018. Czech consumers appreciate local products and its Chocensky Jogurt brand offers quality, the good price and limited editions such as summer edition piña colada and orange with lime.

Private label with further marginal gains

Private label strengthened its position within yoghurt and sour milk products in the Czech Republic during 2018. This is because local consumers find private label to be of good quality and an increasing number of premium and wellness yoghurt and sour milk products penetrated private label over 2017-201; hypermarket retail chain Kaufland introduced organic yoghurt in variants of natural and vanilla, which supported consumer interest.

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