While yoghurt and sour milk products performed well as a result of the pandemic as consumer perceived yoghurt and sour milk products as beneficial in terms boosting the immune system due to its probiotic content, growth will slow over the forecast period. In fact, yoghurt and sour milk will register negligible constant value growth over the forecast period.
Czech consumers have been gradually moving towards full-fat varieties over the past few years, as research has shown that people who eat full-fat dairy tend to be just as healthy or even healthier than those who choose the low-fat options and added to this, consumer prefer the taste of full-fat options. In reaction to this, players are relaunching full-fat products lines both in yoghurt and sour milk products, with added fortified ingredients, and this trend will continue over the forecast period.
In 2021, Müller launched a fusion product of yoghurt and kefir, Müller Fusion Yoghurt + Kefir Cultures combining the taste and wellness qualities of both yoghurt and kefir. Fusions have growth potential because Czech consumers, particularly younger consumers, like to experiment.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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