Yoghurt and sour milk products play an important role in the local diet and as such the category is attracting a lot of interest from new players looking to benefit from the growing demand. Nonetheless, it will take some effort to challenge the dominance of Almarai Co Ltd.
Health and wellness remains a key factor in driving growth in yoghurt and sour milk products in the Saudi Arabian market and this is leading to the development and growing popularity of products that are high in protein, low-fat and 0% fat, and which are fortified/functional. This is helping to drive demand for Greek yoghurt which is receiving growing attention from consumers.
Other products such as skyr are also starting to appear in the market. Skyr is similar to Greek yoghurt but has a thicker consistency and contains more protein.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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