Yoghurt and sour milk products play an important role in the local diet and as such the category is attracting a lot of interest from new players looking to benefit from the growing demand. Nonetheless, it will take some effort to challenge the dominance of Almarai Co Ltd.
The competition between players in yoghurt and sour milk products has been fierce and the fact that Almarai is the strong leader in the market has not prevented other players, such as Nada and Nadec, from launching new, innovative products. Nada was the first player to launch Greek yoghurt in the market, with other brands like Almarai then following suit and driving the development of the trend.
Discounters have shown significant success in the Saudi Arabian market in the past two years and they continue to grow rapidly in number. Small dairy products have been seen on discounters’ shelves and products such as yoghurt and sour milk drinks are expected to penetrate the channel further over the forecast period.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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