Yoghurt and sour milk products is expected to see continued volume growth in response in 2021. The main reason for this is the increased opportunity for home consumption created by quarantine and the health perception of most category products.
Recently dairy products have been suffering under the obligation to mark their packaging with black octagons if the sugar, salt, fat, or saturated fat content exceeded a certain level. For example, if the product contained 9g of saturated fat for every 400g, it would need to be marked.
Due to the COVID-19 pandemic, many companies have been forced to prioritise the production of high-selling products. As such, players including Conaprole have reduced the variety of yoghurt products in the category.
During the pandemic, sales of drinking yoghurt have registered an expansion in volume as people stayed at home more often, creating more consumption occasions. Drinking yoghurt is considered a refreshing drink in summer as well as a healthier dessert or snack year-round.
As the pandemic is set to create a health-kick globally, yoghurt will grow in demand due to its many health benefits such as probiotics and other immunity-boosting supplements. Plain yoghurt is anticipated to continue showing the most dynamic growth over the forecast period as it is perceived as being the healthiest product category.
Sour milk products have no tradition in Uruguay and are not at all popular. There are no brands available with any significant share as consumption is not an extended habit in the country.
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This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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