Yoghurts are expected to face a recovery in retail volume sales during the forecast period. Health-conscious consumers are expected to look for healthier snacking options and will be attracted to the yoghurt and sour milk category.
Rising prices and prevailing consumer price sensitivity is forecasted to hinder potential volume sales growth in 2024. Consumers are expected to focus their attention on necessities and cut consumption of yoghurts as the cost of living remains high.
Sour milk is expected to face stable retail volume growth during the forecast period, as it will remain a necessity to many low income consumers. The lower price of sour milk will attract consumers that are looking to economise.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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