Yoghurt will minimal constant value growth and reduced volume sales over the forecast period. Sour milk products will fare slightly better, with a slight increase in volume sales.
Players will differentiate by offering yoghurts with added functional benefits, such as lower fat, sugar-free and with added vitamins. Consumers are increasingly health conscious and will respond to such health messaging and this will drive product development over the forecast period.
Despite losing significant value share over the course of the review period, independent small grocers remain the biggest channel for yoghurt and sour milk products in 2022. This is because these products are often purchased on a daily basis, and independent small grocers are usually located in densely populated areas.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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