The implementation of the HFSS legislation, which restricts the presence of products high in salt, sugar and fat in physical and online retailers in October 2022, is expected to challenge the performance of yoghurt, and flavoured yoghurt in particular, during the immediate forecast period. The regulation is set to affect a full year for the first time in 2023.
Sour milk products is set to be the fastest growing dairy category in the UK in 2022, and is also the only one within yoghurt and sour milk products expected to record an increase in volume sales in this year. Such products are directly correlated with gut health, which is currently one of the most popular health claims associated with dairy products and alternatives.
Besides the impending negative effect from the HFSS legislation on the forecast retail volume sales of yoghurt, there are other significant factors anticipated to impact the category during the forecast period. Direct competition from the booming plant-based yoghurt category, which takes share straight from dairy yoghurt, is expected to contribute to the projected decline of flavoured yoghurt in particular.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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