Yoghurt and sour milk products continued to see current value growth in 2019, partly due to the expansion of the pot sizes available. In the review period, yoghurt was increasingly positioned as a snack for on-the-go consumption.
Within sour milk products, the popularity of kefir is growing by leaps and bounds. This is being driven by wider availability across the major retailers, and increasing consumer demand based on its health credentials, fuelled by the gut health boom and more health-conscious consumers looking after their digestive health.
Yoghurt is being challenged by increasing consumer awareness of the high sugar levels in such products. Public Health Liverpool published a report claiming that a single yoghurt produced by any of the nation’s leading brands can include the full amount of the recommended daily sugar allowance for children.
Danone took the value lead in yoghurt and sour milk products from Müller Dairy (UK) for the first time in 2019. It has various brands, such as Activia, Actimel, Light & Free and Oykos, whilst Müller concentrates only on its brand of the same name.
Skyr is a thick Icelandic yoghurt with a high protein content. It is mainly due to its high protein that sales have taken off, with Icelandic yoghurt looking set to become the new Greek yoghurt.
Private label continues to pose an important threat to branded products in yoghurt and sour milk products, driven by consumers choosing lower-priced products. The share of private label increased once again in 2019, driven by consumers’ desire to save money, and product innovation.
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This industry report originates from Passport, our Packaged Food market research database.