Sour milk products is expected to continue outgrowing other dairy categories in the UK over the forecast period, recording a retail volume CAGR of 12%, as health, functionality and convenience boost demand from local consumers. Sour milk products will continue benefiting from the greater attention paid to health and nutrition, with consumers increasingly treating food as medicine.
In October 2022, the first set of HFSS legislations were rolled out in the UK, restricting the display location of products that did not comply with the fat, sugar, and salt levels laid out in the new rules. As the new promotional restrictions, expected to limit promotions such as “50% extra free” or “buy-one-get-one-free”, have been delayed until October 2025, yoghurt players have longer to adjust to the upcoming change.
Despite the challenges that yoghurt and sour milk products in the UK will continue to experience, among which sustainability, evolving HFSS legislation, and unstable milk production are key, the category is expected to offer some growth potential over the forecast period. Projections, however, show that flavoured yoghurt is expected to decline, as opposed to plain yoghurt and drinking yoghurt.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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