Yoghurt and Sour Milk Products in Italy

PROSPECTS

Healthier lifestyles foster demand for organic and free from lactose yoghurts

Organic plain yoghurt is enjoying fast-growing popularity in Italy, to the detriment of classic plain yoghurt sales. Consumers increasingly appreciate and search for locally sourced, safe and high-quality products, for which they are willing to spend more.

Drinking yoghurt benefits from the on-the-go consumption trend

Drinking yoghurt is the only standard type seeing retail volume sales growth in 2019. The portable format and faster and easier consumption nature of drinking yoghurt is in line with needs of consumers leading increasingly hectic, on-the-go lifestyles.

Probiotic yoghurt offers opportunities for the emergence of sour milk products

More consumers are moving towards probiotic products for gut health reasons. Therefore, sour milk products is expected to become a niche in Italy.

COMPETITIVE LANDSCAPE

Players expand health-positioned lines as standard yoghurts struggle

Granarolo has expanded its Yomo brand offer by launching Yomo Next, a reduced fat/sugar, free from lactose plain and flavoured product sold in a 2-pack format. The turnover of the company is constantly growing, and it is a significant player across the dairy categories in which it is present, including milk, cheese and yoghurt.

Manufacturers look to foreign options to pique the interest of consumers

Granarolo has also been active in Greek yoghurt, in order to offset falling sales of traditional yoghurt types. Greek yoghurt is still a novelty within yoghurt and sour milk products in Italy.

Packaging changes respond to changing consumer mindset

Packaging is likely to play a growing role in manufacturers’ attempts to develop the category. New formats are already emerging across yoghurt, as manufacturers try to cater to the needs and preferences of consumers.

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