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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Italy

Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong promotional activity supports sales of traditional products

In recent years, Italian consumers embraced health and wellness products such as organic or lactose-free products, considering them the cure for all ills. In yoghurt, traditional products suffered from the growth of novelty items, and brands had to implement strong promotional activity to drive sales.

After Greece, Iceland

Greek yoghurt was the latest innovation within yoghurt and sour milk products. Plain and flavoured, Italians appreciate the fact that it is tasty, and creamier than regular yoghurt.

Sales of drinking yoghurt are supported by promotional activity

In Italy, a large number of drinking yoghurt brands target people who want to maintain healthy gut flora, and consume such products daily. Targeting these “heavy users”, some brands have been implementing strong promotional activity, ranging from price discounts to offering free bottles in regular multipacks.

COMPETITIVE LANDSCAPE

Danone invests in new products and promotional activity

For the first time in 15 years, Danone decided to extend the portfolio for its drinking yoghurt, with the launch in early 2017 of drinking Activia reference Activia Da Bere, a 195g bottle at EUR1.25.

Granarolo launches new products to due to falling sales of traditional yoghurt

Granarolo’s sales of traditional yoghurt continue to suffer, given that consumers increasingly appreciate health and wellness products. Sales of Greek yoghurt, by contrast, were instrumental in maintaining its sales in recent years, together with specific activities such as the co-marketing between Yomo and Melinda apples.

Latte Montagna Alto Adige launches Mila Skyr

In December 2017, Mila launched Mila Skyr, a new product made according to a special yoghurt recipe from Iceland. The company has always invested in new product developments; however, innovation in the past was limited to the introduction of new and unexpected flavours, more recently combinations of exotic fruits.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Italy?
What are the major brands in Italy?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Italy - Category analysis

HEADLINES

PROSPECTS

Strong promotional activity supports sales of traditional products

After Greece, Iceland

Sales of drinking yoghurt are supported by promotional activity

COMPETITIVE LANDSCAPE

Danone invests in new products and promotional activity

Granarolo launches new products to due to falling sales of traditional yoghurt

Latte Montagna Alto Adige launches Mila Skyr

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

Italians eat more premium and organic products, but buy less

FICO Eataly World, promoting food culture, to drive sales of local products

Niche products to grow, although hyper-segmentation can pose a threat

Back to the future, Italians prefer neighbourhood stores

Ethical sourcing and certified supply chain

FOODSERVICE

Sales to Foodservice

New product selection at Autogrill aimed at vegetarian and vegan customers
Olive oil still has potential in foodservice
New menu indications required

Consumer Foodservice

Foodservice channel is improving
Retailing versus home delivery
Foodservice channel offers flexibility and choice to consumers

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Yoghurt and Sour Milk Products in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Strong promotional activity supports sales of traditional products

After Greece, Iceland

Sales of drinking yoghurt are supported by promotional activity

COMPETITIVE LANDSCAPE

Danone invests in new products and promotional activity

Granarolo launches new products to due to falling sales of traditional yoghurt

Latte Montagna Alto Adige launches Mila Skyr

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Yoghurt and Sour Milk Products in Italy - Category analysis

HEADLINES

PROSPECTS

Strong promotional activity supports sales of traditional products

After Greece, Iceland

Sales of drinking yoghurt are supported by promotional activity

COMPETITIVE LANDSCAPE

Danone invests in new products and promotional activity

Granarolo launches new products to due to falling sales of traditional yoghurt

Latte Montagna Alto Adige launches Mila Skyr

CATEGORY DATA

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

Italians eat more premium and organic products, but buy less

FICO Eataly World, promoting food culture, to drive sales of local products

Niche products to grow, although hyper-segmentation can pose a threat

Back to the future, Italians prefer neighbourhood stores

Ethical sourcing and certified supply chain

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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