Health and wellness trends are set to continue to shape yoghurt and sour milk products in the forecast period. This is expected to be reflected in new product developments and larger shelf space as more dairy players focus on such offerings.
Drinking yoghurt struggled at the end of the review period as these products tend to be consumed outside the home. However, a resurgence is anticipated as consumers return more fully to pre-pandemic lifestyles in the forecast period.
Animal welfare is also set to grow in importance among Italian consumers. In the short to medium term, more and more yoghurts produced with STG hay milk are expected to appear on retailers’ shelves.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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