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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Italy

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Healthier lifestyles will foster demand for probiotic and organic yoghurt in 2020

Due to the growing health and wellness trend in Italy, more consumers are moving towards probiotic products for gut health and system immune boosting reasons. Therefore, sour milk products is expected to become a growing niche in Italy.

Sustainability and environmental care will be a key selling point in 2020

Animal welfare and sustainability will be increasingly important for yoghurt and sour milk companies in 2020, as consumers become more and more aware of the environmental impact of their purchasing habits, with products promoting environmental care expected to see stronger current retail value growth. Consumers look for indicators that companies are promoting good animal welfare, for example, by purchasing yoghurts made from hay milk, where the cows are fed with fresh grass and hay rather than artificial feed.

Private label brands will see strong current retail volume growth in 2020

Private label brands will continue to increase their current retail value share in yoghurt and sour milk in 2020, with large investments in these products. These brands are expected to continue showing a strong willingness to innovate with new flavours and niches, including lactose free yoghurt, and in many cases offer a premium product and easily recognisable brand.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Italy?
What are the major brands in Italy?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Healthier lifestyles will foster demand for probiotic and organic yoghurt in 2020

Sustainability and environmental care will be a key selling point in 2020

Private label brands will see strong current retail volume growth in 2020

RECOVERY AND OPPORTUNITIES

Health and wellness trends will influence yoghurt and sour milk into the forecast period

Drinking yoghurt will benefit from on-the-go consumption trend

Manufacturers will look to foreign options to pique the interest of consumers into the forecast period

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Sales to foodservice remain under pressure as government financial stimuli fail to boost distributors or domestic tourism sufficiently, while the volume and value of orders fall as the customer base shrinks
Multichannel strategies set to become the new “normal” as COVID-19 threatens sales to foodservice in the short to medium term
Ethnic and international cuisine trends offer suppliers an area of potential growth in a tough and shrinking foodservice landscape

Consumer Foodservice

Consumer foodservice set to see slow recovery as consumers remain reluctant to eat out due to lingering threat of COVID-19 and further restrictions on foodservice establishments
Menus are expected to feature more health and wellness and vegetarian/vegan options as foodservice operators try to tap into the healthy eating trend and add value to their offer
Food delivery makes strong gains as consumers seek safer and more convenient foodservice options

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020
Table 18 Sales of Packaged Food by Category: Value 2015-2020
Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 24 Penetration of Private Label by Category: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format and Category: % Value 2020
Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Yoghurt and Sour Milk Products in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Healthier lifestyles will foster demand for probiotic and organic yoghurt in 2020

Sustainability and environmental care will be a key selling point in 2020

Private label brands will see strong current retail volume growth in 2020

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Yoghurt and Sour Milk Products in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Healthier lifestyles will foster demand for probiotic and organic yoghurt in 2020

Sustainability and environmental care will be a key selling point in 2020

Private label brands will see strong current retail volume growth in 2020

RECOVERY AND OPPORTUNITIES

Health and wellness trends will influence yoghurt and sour milk into the forecast period

Drinking yoghurt will benefit from on-the-go consumption trend

Manufacturers will look to foreign options to pique the interest of consumers into the forecast period

CATEGORY DATA

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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