Yoghurt is projected to see marginal retail volume growth and modest retail value (constant 2023 prices) growth through the forecast period. However, strong growth potential remains in high-protein yoghurt products, which are expected to continue to gain traction in Italy, occupying more space in more grocery stores as the forecast period progresses.
Sour milk products is projected to see fast, if gradually slowing, retail volume and value (constant 2023 prices) growth over the forecast period. Due to increasing consumer awareness of the health benefits of probiotic food, kefir has gained popularity fast, and this trend looks set to continue.
Sustainability is expected to become an increasingly central element in development of yoghurt in Italy in the forecast period. Many companies are working hard to reduce the environmental impact of their production and packaging in line with sustainability and consumer needs and demands.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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