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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Italy

35 pages, Aug 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

In 2017 yoghurt and sour milk products recorded a flat performance in retail value terms to reach EUR1.7 billion. Nevertheless despite a marginal decline in the overall category, some yoghurt types performed positively in 2017, in particular products such as Greek, drinking, and vegetable-based yoghurt. In fact Italian consumers tend to favour healthier alternatives, as well as premium yoghurt references.

COMPETITIVE LANDSCAPE

Danone was the leading player in yoghurt and sour milk products in Italy in 2017, followed by Granarolo, thanks to their wide product portfolios and investment in innovation and product development. In addition the companies are well known and appreciated among Italian consumers.

PROSPECTS

Given the fact that yoghurt is considered a healthy snack which can be consumed on various occasions throughout the day, its performance is expected to improve. In fact over the forecast period yoghurt and sour milk products is expected to record a retail value CAGR of 1% at constant 2017 prices, to reach EUR1.8 billion in 2022.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Italy?
What are the major brands in Italy?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Italy - Company Profiles

Coop Italia scarl in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Granarolo SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Coop Italia scarl: Key Facts
Summary 2 Coop Italia scarl: Operational Indicators
Summary 3 Coop Italia scarl: Private Label Portfolio
Summary 4 Coop Italia scarl: Competitive Position 2017
Summary 5 Granarolo SpA: Key Facts
Summary 6 Granarolo SpA: Operational Indicators
Summary 7 Granarolo SpA: Competitive Position 2017

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

As Italy leaves deflation, promotional activity continues to hinder margins

Healthy products preferred

Private label becomes Retailer’s Mark

Discounters continue to gain share

Consumption rates expected to remain low in the future

KEY TRENDS AND DEVELOPMENTS

Large grocery retailers increase focus on fresh products

Outlook

“Healthy” does not mean “tasty”

Outlook

Locally sourced or locally manufactured? Preventing distortions is critical

Outlook

Is reducing consumption of meat all about ethics?

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Yoghurt and Sour Milk Products in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Yoghurt and Sour Milk Products in Italy - Company Profiles

Coop Italia scarl in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Granarolo SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

As Italy leaves deflation, promotional activity continues to hinder margins

Healthy products preferred

Private label becomes Retailer’s Mark

Discounters continue to gain share

Consumption rates expected to remain low in the future

KEY TRENDS AND DEVELOPMENTS

Large grocery retailers increase focus on fresh products

“Healthy” does not mean “tasty”

Locally sourced or locally manufactured? Preventing distortions is critical

Is reducing consumption of meat all about ethics?

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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