The skin care market in Kenya is witnessing a shift towards natural products as concerns rise over the impact of chemical-based solutions on dermatological health. Skin conditions such as eczema and acne are prompting a demand for gentler alternatives to products with harsh ingredients.
There is increasing demand for customised and personalised skin care solutions, which reflects a broader global trend. Consumers are seeking tailored products that address specific skin concerns, preferences and types.
Greater interest in healthy and sustainable living is influencing buying choices, and more local consumers are now opting for natural and organic skin care products. As awareness continues to rise around the benefits of indigenous raw materials and some age-old products, people are more convinced by the scientific and proven benefits of using natural ingredients such as shea butter, aloe vera and black soap.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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