The need for make-up products dwindled in the midst of the COVID-19 crisis because consumers spent far less time outside their homes and engaging in in-person social interactions. During the crisis, consumers were either required to stay at home or limited their away-from-home activities due to the fear of contracting the SARS-CoV-2 virus.
Demand for colour cosmetics was weakened by the requirement for people to wear face masks as a preventative health measure, with lip products hit hard. However, despite the use of masks, some consumers continued to wear lip products in 2021.
The competitive landscape in colour cosmetics became very fierce by the end of the review period, with no individual player registering a double-digit value share in 2021 and Paragon edging narrowly ahead of L'Oréal during the year. There are many brands present in colour cosmetics, both international and local.
During the COVID-19 crisis, colour cosmetics brand owners engaged in product innovation and new marketing strategies in order to score sales. Local colour cosmetics player, Wardah, which launched Colorfit Fresh Matte Lip Ink and Colorfit Cream Blush under its Wardah Colorfit Series, introduced a campaign that invited consumers to show the world a positive mood and spirit despite the pandemic.
One area of colour cosmetics predicted to underperform in the forecast period and stay niche will be colour cosmetics sets/kits, with these items continuing to be impacted by cost concerns. Consumers will become more careful in their product selection and will thus be less attracted by sets/kits, preferring to buy the exact products they want.
As movement restrictions in the country are eased, lifestyle trends of higher mobility and strong growth in travel are predicted to re-emerge to shape demand in colour cosmetics over the forecast period. Travel-size packs and multi-functional products, such as lip-cheek products or lip-eye-cheek products, were performing well before the pandemic, with these being offered by many local brands, including leading brand, Wardah.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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