Online beauty retailers in India offer a wide range of colour cosmetics by partnering with both international and domestic beauty brands, benefiting from catering to the diverse range of preferences and needs of Indian consumers. With some international beauty brands not easily available in offline retail outlets, e-commerce has become more lucrative for consumers, as it allows them to purchase offerings from these international beauty brands.
In India, colour cosmetics are largely targeted towards female consumers, generally millennials and gen Z. However, the pandemic has accelerated the emphasis on personal grooming and physical appearance in general, which has further opened up white space for beauty brands to bolster their portfolios to attract the male consumer group.
Over the forecast period, it is likely that colour cosmetics brands will look to leverage their ingredients lists to democratise personalised offerings through mass customised products, a trend that has grown significantly within the hair care category in India in post-pandemic times. The emphasis on ingredients is largely to provide more premium and personalised offerings that match the different requirements of consumers based on their age group, skin condition, and lifestyle.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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