2021 continued to be impacted by the pandemic, as a second wave of COVID-19 struck the country during the second quarter of the year. This resulted in the continued requirement to wear a face mask.
The obligation to wear a face mask resulted in a decline in sales of lipstick in 2020, as women quickly realised that since their faces were covered behind a mask, they could not show-off their lip make-up. Even if they planned on wearing products such as lipstick behind their mask, there was an issue of the lipstick getting transferred to the face mask.
The Indian beauty industry is large, and offers strong untapped potential. According to Euromonitor International’s Economies and Consumers data, women account for 48% of the total population of 1.
The COVID-19 pandemic, which started spreading in India during the first quarter of 2020, resulted in several companies facing a cash shortage and problems staying afloat, resulting in cash-rich players searching for solid opportunities for mergers and acquisitions. In addition, several companies received solid funding from their investors to focus on mergers and acquisitions of companies with strong market value.
The years 2020 and 2021 proved to be exceptional for internet penetration and the growth of digital activities. As people were isolated at home for long periods of time, companies realised the need to up their digital game.
Colour cosmetics are currently being marketed largely to the younger population, such as gen Z and millennials, that are well below 35 years. This is done through social media marketing, social influencers, advertisements, etc.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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