Colour cosmetics was severely impacted by the 2020 COVID-19 restrictions, with volume sales falling by a fifth and current value sales also falling. In 2021, with society opening up and people going out again and wanting to present themselves well, trading improved, with a double-digit increase in current value sales.
Milani cosmetics earned the top spot in colour cosmetics brands in Nigeria in 2021, passing out previous leader, Mary Ky. Milani benefitted from its offering of an affordable range of products, with its powder and foundation brand ranges enjoying a reputation for good quality.
Colour cosmetics performance has also been positively influenced by strong competitive activity with both cheaper imported and local brands helping to increase diversity, especially at lower price ranges. One such local brand, Zikel, was one of the best performers during the year as its range of affordable products, suitable for local complexions, won further favour with local consumers.
Colour cosmetics will slowly recover over the forecast period. As society opens up fully, demand for colour cosmetics will improve.
Premium cosmetics will register similar constant value growth to mass, as long as the economy performs well over the forecast period. Whereas before, consumers could mainly only purchase premium brands when travelling overseas, the opening of beauty specialist retailers such as Montaigne Place, which now has 23 outlets in Nigeria, has increased accessibility to premium brands locally.
Local brands are expected to boost competition particularly through their usage of social media and e-commerce. Brands such as Zikel performed well over the review period through their affordable brands, which are suited to African skin complexions.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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