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Country Report

Colour Cosmetics in

Colour Cosmetics in Nigeria

22 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing female population boosts sales

Colour cosmetics is expected to grow strongly over the forecast period, driven by the increasing number of female professionals. Colour cosmetics growth in Nigeria is largely driven by the rising number of younger and professional women who use colour cosmetics as a confidence booster and beauty regimen.

Social media, make-up clinics and growing availability boost demand

Colour cosmetics continues to grow strongly in Nigeria, due mainly to the impact of social media, which is making women more aware of global beauty trends and products, which were formerly found only in fashion and beauty magazines and not easily obtainable in Nigeria. In addition, there has also been a rapid increase in the number of make-up clinics.

Marketing activities and strong competition spurs growth

Companies, especially domestic players, are expected to seek new opportunities with increased marketing activities as sales are set to become more competitive over the forecast period. The offering of value-added services such as make-up clinics will increase as this model has already been shown to be successful through the activities of MUD Cosmetics Nigeria, Sleek Nigeria and House of Tara International.

COMPETITIVE LANDSCAPE

Mary Kay leads colour cosmetic sales

May Kay leads colour cosmetics due to the wide availability of its mid-priced Mary Kay brand. The company’s success can be attributed to the popularity of its facial make-up powder, foundation/concealer, eye make-up and lip products among women throughout the country.

Mass products dominate, but good prospects for premium brands

Colour cosmetics is dominated by mass products as most producers and importers strive to take advantage of the opportunities in the mass segment, which has a larger consumer base. Premium brands, however, are making year-on-year value gains as consumers become more sophisticated and strive for higher-quality brands, although the share of premium colour cosmetics fell in 2016 and 2017 due to the economic downturn.

Multinational brands dominate due to widespread variety

In 2017, imported multinational brands dominated colour cosmetics. International brands are performing best due to very wide product ranges and strong recognisable brand names.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Nigeria?
What are the major brands in Nigeria?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Nigeria - Category analysis

HEADLINES

PROSPECTS

Increasing female population boosts sales

Social media, make-up clinics and growing availability boost demand

Marketing activities and strong competition spurs growth

COMPETITIVE LANDSCAPE

Mary Kay leads colour cosmetic sales

Mass products dominate, but good prospects for premium brands

Multinational brands dominate due to widespread variety

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care posts strong growth

Economic growth in 2017 boosts demand

Increasing competition

Poor economic conditions limit new product launches in 2017

Economic stability expected to drive growth over forecast period

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing female population boosts sales

Social media, make-up clinics and growing availability boost demand

Marketing activities and strong competition spurs growth

COMPETITIVE LANDSCAPE

Mary Kay leads colour cosmetic sales

Mass products dominate, but good prospects for premium brands

Multinational brands dominate due to widespread variety

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Nigeria - Category analysis

HEADLINES

PROSPECTS

Increasing female population boosts sales

Social media, make-up clinics and growing availability boost demand

Marketing activities and strong competition spurs growth

COMPETITIVE LANDSCAPE

Mary Kay leads colour cosmetic sales

Mass products dominate, but good prospects for premium brands

Multinational brands dominate due to widespread variety

CATEGORY DATA

Beauty and Personal Care in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care posts strong growth

Economic growth in 2017 boosts demand

Increasing competition

Poor economic conditions limit new product launches in 2017

Economic stability expected to drive growth over forecast period

MARKET DATA

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