Colour cosmetics is expected to see a strong, positive performance over the forecast period, driven by growth in the female population. With a rising urban and employed female population, which is increasingly westernised, demand for good quality products that deliver glamourous looks will increase, spurring growth.
Facial make-up is expected to see the best performance over the forecast period, driven by foundation/concealer and powder. Sales of such products are expected to rise due to a wide range of affordable products available to cater to women's desire to enhance their looks and cover up facial blemishes.
While the poor economy over the review period negatively impacted the growth of premium colour cosmetics, economic recovery over the forecast period will see a return to strong premiumisation - although mass brands will continue driving the overall category. Brands such as Mac Cosmetics and Maybelline have boosted visibility and availability, and awareness for premium brands in Nigeria over the review period, and so there is good awareness of the benefits of such products.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!