Colour Cosmetics in Azerbaijan

PROSPECTS

Local beauty trends determine the performance of colour cosmetics

Women of all ages and income groups in Azerbaijan use colour cosmetics. Traditionally, eye products were the most popular colour cosmetics used by local women, following eastern beauty trends.

Eye products see the fastest growth in 2018

Eye liner and mascara were among the fastest-growing colour cosmetics in 2018, driven by the canons of beauty of national women - local female consumers continued to focus on winged, emphasised eyes.

Colour cosmetics increase through modern grocery retailers

During the review period, the modern retailing landscape significantly improved in Azerbaijan, supporting rising sales of mass colour cosmetics. Due to the historic consciousness of local consumers regarding the originality of products sold outside of health and beauty specialist retailers, supermarkets were not adding any value to the growth of colour cosmetics in Azerbaijan.

COMPETITIVE LANDSCAPE

L'Oréal Groupe leads in colour cosmetics

L'Oréal Groupe distributes a wide range of colour cosmetic products, such as mascara, eye and lip products, face products, nail products under the brands L'Oréal Paris, Lancôme, Maybelline New York, Jade and Bourjois. The product lines of the company successfully meet the requirements of women and men of different ages and preferences with varying skin types.

International brands continue to lead in colour cosmetics

Local manufacture of colour cosmetics in Azerbaijan remained negligible during 2018, and local consumers preferred international brands due to their global recognition and wider advertisement.

Global make-up trends strongly penetrate the local market

The rising tourist inflow and outflow influenced new product launches in 2018, including BB/CC creams, cream blushes and tints and other. New products were more popular amongst younger consumers, particularly teenagers who are more experimental.

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