Sales developments in 2021 were twofold regarding the performance of colour cosmetics. On one hand, sales started recovering and demonstrated a significant growth.
Eye make-up is the category which was least hampered by the collapse of 2020. Eyes are the only part of the face left visible when wearing a face mask, thus sales did not experience the severity seen in lip products, for example, as lips are completely hidden.
L’Oréal Groupe remains the most significant player in colour cosmetic in Azerbaijan. L'Oréal Groupe distributes a wide range of colour cosmetic products, such as mascara, eye and lip products, face products and nail products, under the brands L'Oréal Paris, Lancôme, Maybelline New York, Jade and Bourjois.
Full recovery within colour cosmetics is not guaranteed to happen in 2022. The declines of 2020 were very deep and economic assumptions regarding a fast recovery are not obvious.
In post-pandemic times, when the wearing of face masks is no longer relevant, it is expected that lip products will show a robust recovery, as the sub-category recovers from the sharp declines seen in the era of COVID-19. As consumers pay increasing attention to products used for the face, it is likely that lip products and other colour cosmetics with a natural composition will gain traction.
In general, Azerbaijan is a part of the global market and follows the latest trends. Therefore, all the fashions in colour cosmetics, historically, (e.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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