Colour Cosmetics in Lithuania

June 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Colour Cosmetics industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Colour Cosmetics in Lithuania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Colour Cosmetics in Lithuania?
  • Which are the leading brands in Lithuania?
  • How are products distributed in Lithuania?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Colour Cosmetics in Lithuania - Category analysis

KEY DATA FINDINGS

Face masks continued to negatively affect colour cosmetics
Eye make-up more resilient due to being visible when wearing masks
BB/CC creams perform best within facial make-up thanks to light, natural appearance
Colourful make-up trends set to support category recovery while inflation might stifle growth
Premiumisation of category to accelerate as affluent consumers saved money during lockdown
New product development in emerging categories expected
Table 1 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026

Beauty and Personal Care in Lithuania - Industry Overview

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 10 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Colour Cosmetics

      • Premium Eye Liner/Pencil
      • Mass Eye Liner/Pencil
      • Premium Eye Shadow
      • Mass Eye Shadow
      • Premium Mascara
      • Mass Mascara
      • Premium Other Lash and Brow Make-Up
      • Mass Other Lash and Brow Make-Up
      • Premium BB/CC Creams
      • Mass BB/CC Creams
      • Premium Blusher/Bronzer/Highlighter
      • Mass Blusher/Bronzer/Highlighter
      • Premium Foundation/Concealer
      • Mass Foundation/Concealer
      • Premium Powder
      • Mass Powder
      • Premium Other Facial Make-Up
      • Mass Other Facial Make-Up
      • Premium Lip Gloss
      • Mass Lip Gloss
      • Premium Lip Liner/Pencil
      • Mass Lip Liner/Pencil
      • Premium Lipstick
      • Mass Lipstick
      • Premium Other Lip Products
      • Mass Other Lip Products
      • Premium Nail Polish
      • Mass Nail Polish
      • Premium Nail Treatments/Strengthener
      • Mass Nail Treatments/Strengthener
      • Premium Polish Remover
      • Mass Polish Remover
      • Premium Other Nail Products
      • Mass Other Nail Products
    • Premium Colour Cosmetics Sets/Kits
    • Mass Colour Cosmetics Sets/Kits

Colour Cosmetics

This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.

See All of Our Definitions
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Colour Cosmetics research and analysis database.

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