Within colour cosmetics, premiumisation is expected to strengthen over the forecast period. Consumers are set to focus on quality over quantity.
During COVID-19, since few leisure, entertainment, or travel activities were possible, many consumers (typically those in mid to high-income jobs) were able to save money. This led to the polarisation of spending, with cash-strapped consumers seeking cheaper brands and affluent consumers increasingly purchasing premium products.
With professional salon nail care gradually replacing at-home nail care, nail products are expected to present a negative performance over the forecast period. Nail polish, which drove positive category performance in 2022, is expected to present the strongest decline, while nail treatments and strengtheners will fail to establish strong market positions.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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