Sustainability is becoming an increasingly important influence on beauty and personal care, but especially within colour cosmetics and skin care. Many players are focusing on unveiling more sustainable and ethical lines of colour cosmetics as they look to target more mindful consumers, but especially younger generations who are typically more switched on to environmental issues.
Malaysians are showing a growing interest in clean beauty make-up or fresh look make-up routines with there being a growing preference for natural shades. In response there are a large number of colour cosmetics brands focusing on launching natural, fresh and clean make-up looks.
Value and convenience remain important to many Malaysians and this could influence demand for colour cosmetics over the forecast period. For example, consumers are expected to become increasingly attracted to the benefits of hybrid colour cosmetics and skin care products, with both domestic and international brands focusing on expanding their portfolios in this area.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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