The availability of a large number of mass colour cosmetics at affordable prices, along with constant innovative product launches, resulted in its strong performance in 2018. Mass colour cosmetics brands are not only highly affordable, but also launch products to attract the interest of local consumers.
An increasing number of colour cosmetics within facial make-up are incorporating skin care benefits. Colour cosmetics products with skin care benefits are increasingly popular and demanded by consumers, since they are cost-saving, and the application of colour cosmetics can also be part of the skin care routine, saving time.
During the review period, health and beauty specialist retailers such as Watsons, AEON Wellness and Guardian stepped up their game in terms of the retailing of colour cosmetics. Watsons and Guardian showed a stronger presence in colour cosmetics through the import of various Japanese and Korean beauty brands.
International players drove sales in colour cosmetics in 2018, thanks to active new product launches. Throughout the forecast period, it is expected that more international players in colour cosmetics will look to invest in innovative products to increase their sales.
Revlon launched a series of colour cosmetics targeted towards high users of social media and smartphones, who like to take selfies or photographs. The newly introduced Revlon Photoready Candid colour cosmetics range comprises a series of facial make-up, such as liquid foundation, powder and concealer.
Colour cosmetics are increasingly incorporating skin care benefits. For example, the newly introduced Sulwhasoo Perfecting Cushion EX is a sheer, long-lasting gel cushion that contains sea buckthorn berries.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Colour Cosmetics industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Colour Cosmetics in Malaysia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.