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Colour Cosmetics in
Malaysia

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Mass colour cosmetics leads

The availability of a large number of mass colour cosmetics at affordable prices, along with constant innovative product launches, resulted in its strong performance in 2018. Mass colour cosmetics brands are not only highly affordable, but also launch products to attract the interest of local consumers.

A combination of colour cosmetics and skin care

An increasing number of colour cosmetics within facial make-up are incorporating skin care benefits. Colour cosmetics products with skin care benefits are increasingly popular and demanded by consumers, since they are cost-saving, and the application of colour cosmetics can also be part of the skin care routine, saving time.

Health and beauty specialist retailers

During the review period, health and beauty specialist retailers such as Watsons, AEON Wellness and Guardian stepped up their game in terms of the retailing of colour cosmetics. Watsons and Guardian showed a stronger presence in colour cosmetics through the import of various Japanese and Korean beauty brands.

COMPETITIVE LANDSCAPE
International players offer innovative products

International players drove sales in colour cosmetics in 2018, thanks to active new product launches. Throughout the forecast period, it is expected that more international players in colour cosmetics will look to invest in innovative products to increase their sales.

The selfie trend stimulates launches

Revlon launched a series of colour cosmetics targeted towards high users of social media and smartphones, who like to take selfies or photographs. The newly introduced Revlon Photoready Candid colour cosmetics range comprises a series of facial make-up, such as liquid foundation, powder and concealer.

New product launches

Colour cosmetics are increasingly incorporating skin care benefits. For example, the newly introduced Sulwhasoo Perfecting Cushion EX is a sheer, long-lasting gel cushion that contains sea buckthorn berries.

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Colour Cosmetics in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Malaysia?
  • What are the major brands in Malaysia?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Colour Cosmetics in Malaysia - Category analysis

HEADLINES

PROSPECTS

Mass colour cosmetics leads
A combination of colour cosmetics and skin care
Health and beauty specialist retailers

COMPETITIVE LANDSCAPE

International players offer innovative products
The selfie trend stimulates launches
New product launches

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 5 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 6 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 7 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 8 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Beauty and Personal Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

An active year in beauty and personal care
A strong performance for products containing natural ingredients
Competitive landscape
Sensitive skin ranges are available in specialist retailers
Positive outlook for the forecast period

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources