In 2021, all categories of colour cosmetics rebounded from decreases in retail volume sales in 2020, due to the exigencies of the Coronavirus (COVID-19) crisis. However, retail volume growth was lower than in 2019, as the return to pre-pandemic norms was steady, with many consumers still cautious about spending time outside the home.
The trend of more women joining the workforce continued in 2021, as a recovering economy meant new job opportunities. This, in turn, led to higher sales of colour cosmetics, as women returned to the workplace and had more disposable income to spend on personal items like colour cosmetics.
The mandatory wearing of face masks during the pandemic hampered the use of many types of colour cosmetics, not least facial make-up, as women stopped applying or reduced the application of these products. This trend was reversed in 2021 as the wearing of face masks was no longer mandatory.
Colour cosmetics is projected to see strong retail volume and value (constant 2021 prices) growth over the forecast period. In addition to the general return to pre-pandemic work and social norms, which support the use and sales of out-of-home wear products like colour cosmetics, category expansion is anticipated due to the effects of longer-term trends.
Products with natural ingredients and multifunctional properties are set to perform well in the forecast period. Rising health awareness in Pakistan is expected to continue to boost the demand for colour cosmetics that are made with natural components and contain fewer potentially harmful chemicals.
Due to the pandemic experience and greater internet access, many Pakistanis are more and more comfortable making online purchases. This leaves e-commerce well placed to make gains in colour cosmetics over the forecast period.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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