Colour cosmetics will register healthy constant value growth over the forecast period and will benefit from the full opening up of society. Continuing population growth will also support volume demand.
The pandemic brought about a back-to-basics approach, as consumers had a chance to let their skins breathe and apply less make-up and this has accelerated the trend for using more natural ingredients. Over the forecast period, there will be increased demand for cleaner cosmetic products, which use less chemicals.
Multifunctional products such as lip products with sun protection and moisturising benefits or products such as BB creams, which can function both as foundation and skin care products, will register high growth over the forecast period. These products offer better value for money than buying separate products.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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