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Country Report

Colour Cosmetics in

Colour Cosmetics in Pakistan

21 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Lip products will remain the entry point for consumers in colour cosmetics

Consumers in Pakistan are familiar with colour cosmetics, which were successful with mass consumers who are aware of the basic products such as lipstick, eye liner/pencil etc. However, the sophistication of using colour cosmetics remains an upper class phenomenon eg using specialised products such as bronzers/highlighters/foundations, eye shadow etc to enhance features and look more trendy.

Growing trend of all-in-one make-up palettes expected over the forecast period

With the increasing awareness of colour cosmetics in Pakistan, many young consumers belonging to the upper middle and upper income households started to expand their make-up collection with more variety, more specialised products and more fashionable and trendy formats. Consumers are increasingly investing in products for contouring, highlighting and enhancing their facial features using products such as concealers, blusher, eye shadow, face powder, blenders etc.

Increasing diversification into colour cosmetics by local fashion players will drive growth

Given the increasing consumer base for colour cosmetics and the overall boom in retail, new brands were increasingly seen in colour cosmetics in the review period. The greatest development, however, was the introduction of make-up lines by leading fashion designers such as Junaid Jamshed, Nishat Linen etc.

COMPETITIVE LANDSCAPE

L’Oréal Groupe maintains leadership despite growing competition

L’Oréal Groupe led value sales in 2017. The company sponsored fashion shows, advertised in premier fashion magazines and offered special discounts for premium retailers in exchange for shelf space.

With consistently growing value share, Vipera Cosmetics emerges as a key player

Vipera Cosmetics Pvt Ltd is a local manufacturer mostly present in Punjab. However, despite the recent introduction of the brand, it saw strong growth compared to 2016 due to its increasing distribution and economic price points.

Social media will emerge as a key medium for marketing colour cosmetics

With the exception of a few brands such as Olivia Cosmetics, colour cosmetics in Pakistan are not widely advertised on TV. Players invest in marketing by using in-store and mall activities where they provide free makeovers, expert advice and product trials for consumers.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Pakistan?
What are the major brands in Pakistan?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Pakistan - Category analysis

HEADLINES

PROSPECTS

Lip products will remain the entry point for consumers in colour cosmetics

Growing trend of all-in-one make-up palettes expected over the forecast period

Increasing diversification into colour cosmetics by local fashion players will drive growth

COMPETITIVE LANDSCAPE

L’Oréal Groupe maintains leadership despite growing competition

With consistently growing value share, Vipera Cosmetics emerges as a key player

Social media will emerge as a key medium for marketing colour cosmetics

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Improved lifestyles and evolving consumer preferences drive growth in 2017

Television and social media play a crucial role in growth of beauty and personal care

International players dominate with strong brand equity and consumer loyalty

New product launches in 2017 are targeted at convenience and consumers seeking benefits

Booming fashion industry to encourage growth of beauty and personal care

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Pakistan

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Executive Summary

New Report Guarantee

PROSPECTS

Lip products will remain the entry point for consumers in colour cosmetics

Growing trend of all-in-one make-up palettes expected over the forecast period

Increasing diversification into colour cosmetics by local fashion players will drive growth

COMPETITIVE LANDSCAPE

L’Oréal Groupe maintains leadership despite growing competition

With consistently growing value share, Vipera Cosmetics emerges as a key player

Social media will emerge as a key medium for marketing colour cosmetics

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Pakistan - Category analysis

HEADLINES

PROSPECTS

Lip products will remain the entry point for consumers in colour cosmetics

Growing trend of all-in-one make-up palettes expected over the forecast period

Increasing diversification into colour cosmetics by local fashion players will drive growth

COMPETITIVE LANDSCAPE

L’Oréal Groupe maintains leadership despite growing competition

With consistently growing value share, Vipera Cosmetics emerges as a key player

Social media will emerge as a key medium for marketing colour cosmetics

CATEGORY DATA

Beauty and Personal Care in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Improved lifestyles and evolving consumer preferences drive growth in 2017

Television and social media play a crucial role in growth of beauty and personal care

International players dominate with strong brand equity and consumer loyalty

New product launches in 2017 are targeted at convenience and consumers seeking benefits

Booming fashion industry to encourage growth of beauty and personal care

MARKET DATA

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