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Colour Cosmetics in
Pakistan

Country Report

US$990
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Executive Summary

Jun 2019
PROSPECTS
Make-up palettes, preferred for convenience, expected to trend over forecast period

Inspired by global cosmetic trends, make-up palettes are also gaining popularity in Pakistan as women are increasingly preferring them for their convenience and variety. Nabila’s zero make-up palette, for example, has five products in one; concealer, blender base, blush, lipstick and powder.

Lip and nail products to remain the larger categories with a broader consumer base

Use of colour cosmetics in Pakistan is a “grown-up phenomenon” with extensive and complete usage considered an appropriate practice for grown women only and usually girls in their teenage years are only allowed minimum make-up such as lip gloss or eye pencil. Schools also discourage excessive make-up including nail polishes and hence, young, adolescent consumers are more avid consumers of lipsticks and lip gloss only, mainly in shades of pink.

Local fashion brands expected to grow and diversify in colour cosmetics

Consumers are increasingly investing in products for contouring, highlighting and enhancing their facial features using products such as concealers, blushes, eye shadow, face powder, blenders etc. Keeping up with this trend, many local beauticians and celebrities such as Nadia Hussain, Atiqa Odho, Nabila etc have introduced their own make-up ranges and are attracting consumers with their celebrity associations.

COMPETITIVE LANDSCAPE
L’Oréal Groupe maintained category leadership in colour cosmetics in 2018

L'Oréal Pakistan Private Limited is a wholly-owned subsidiary of the L'Oréal Group. The company's business presently is divided into two divisions: consumer products and professional.

In absence of mass media advertising, social media drove category awareness

Colour cosmetics in Pakistan are mainly marketed through consumer engagement initiatives such as free make-overs, expert advice and product trials to consumers in malls and retail outlets. TV as a medium is used only for a limited range of economical products such as mascara and eyeliner; more so by the local brand Olivia Cosmetics than the other players in the category.

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Colour Cosmetics in Pakistan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Pakistan?
  • What are the major brands in Pakistan?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Colour Cosmetics in Pakistan - Category analysis

HEADLINES

PROSPECTS

Make-up palettes, preferred for convenience, expected to trend over forecast period
Lip and nail products to remain the larger categories with a broader consumer base
Local fashion brands expected to grow and diversify in colour cosmetics

COMPETITIVE LANDSCAPE

L’Oréal Groupe maintained category leadership in colour cosmetics in 2018
In absence of mass media advertising, social media drove category awareness

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Empowered, independent women in urban cities drive skin care growth in 2018
Infiltration of imported brands and foreign trends help evolve consumer preferences
International brands dominate skin care in Pakistan
All-in-one, multi-purpose and compact SKUs remain focus of NPD in skin care
Expanding modern retail and shifting preference in favour of brands will drive future growth

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources