The COVID-19 pandemic has been changing the use of colour cosmetics in Bolivia in 2020, resulting in current value sales to decline. For example, lockdown and ongoing restrictions have led to decreased demand for colour cosmetics as consumers have been leaving their homes less.
In terms of distribution, parapharmacies have been benefiting from selling make-up as the channel has been permitted to remain open throughout 2020. Additionally, leading distributor Farmacorp has been expanding its e-commerce platform and widening its portfolio of make-up products.
Throughout 2020, new premium product developments have been launched within colour cosmetics, such as dermocosmetic products which have expanded in terms of portfolios and distribution. For example, the company HBDerm SRL has launched a new brand ISDIN within its colour cosmetics portfolio.
Following a disastrous 2020 for colour cosmetics as a result of the COVID-19 pandemic, current value sales are expected to gradually recover in 2021, as consumers resume socialising more and away-from-home activities start. This will support muted growth across most product areas for the forecast period as a whole.
Over the forecast period, there is expected to be further expansion of players within shopping centres. L'Oréal for example expanded its isle formats in shopping centres in the last few months of 2020 and this is expected to encourage current value sales in the years to come.
Over the forecast period, companies will continue creating awareness amongst consumers by developing partnerships with online platforms and using discounts to generate current value sales of make-up. The PedidosYa delivery app has incorporated new make-up players on its portfolio and this trend will continue expanding in the years to come, thus boosting the overall performance of make-up.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Colour Cosmetics research and analysis database.
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