Executive Summary

Jun 2019
PROSPECTS
As women’s lifestyles change, colour cosmetics evolves to meet various needs

Bolivian consumers are becoming more concerned about their appearance. In the past, traditional Bolivian women were very unlikely to use colour cosmetics.

Major trends include innovation in easy application and long-lasting results

The trend in colour cosmetics in 2018 was one of matte tones, achieving a natural effect when applying make-up to the eyes, face and mouth. Consumers value products that help make make-up easier to apply and achieve a professional effect when applying make-up at home, whilst make-up adherence is also a factor that consumers value.

Price competitiveness is the main threat to value growth of colour cosmetics in coming years

Growth of colour cosmetics in 2018 was weaker than the review period CAGR. The main reason for this was caution amongst consumers following the slowdown in economic growth, which forced consumers to better control their spending and seek products offering the best value for money.

COMPETITIVE LANDSCAPE
Yanbal leads colour cosmetics with a long history of direct selling

Yanbal Bolivia is the leading company in colour cosmetics, having been present in Bolivia for almost four decades and benefiting from a strong sales force. The company promotes its products through advertising and social media.

Belcorp consolidates its presence with social responsibility

Belcorp ranks second with a consolidated presence in colour cosmetics. The company manages three brands in the country: Esika, L'Bel and Cyzone, each one focussing on specific segments for women.

Colour cosmetics driven by expansion of traditional brands and new player entry

Premium brands saw increased sales of colour cosmetics in 2018, driven by the arrival of Estée Lauder with its extended portfolio of Mac brand. Mac’s entrance was made possible by Cosmet, a consolidated company that has a large trajectory of premium brands representation across the country.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Colour Cosmetics in Bolivia

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Bolivia?
  • What are the major brands in Bolivia?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Colour Cosmetics in Bolivia - Category analysis

HEADLINES

PROSPECTS

As women’s lifestyles change, colour cosmetics evolves to meet various needs
Major trends include innovation in easy application and long-lasting results
Price competitiveness is the main threat to value growth of colour cosmetics in coming years

COMPETITIVE LANDSCAPE

Yanbal leads colour cosmetics with a long history of direct selling
Belcorp consolidates its presence with social responsibility
Colour cosmetics driven by expansion of traditional brands and new player entry

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 6 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 7 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 8 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Growth rates keep positive but slowing in beauty and personal care
Familiar and basic products are rising in most important beauty and personal care categories
Multinational companies lead beauty and personal care
Bolivian consumers are open to new concepts and formulations in beauty and personal care
Beauty and personal care has promising future in Bolivia

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources