With the easing of restrictions in 2021, Bolivians returned to work and were able to circulate socially again and visit on-trade establishments. This saw the start of the recovery of sales of colour cosmetics, with eye and facial make-up and lip and nail products all seeing positive growth in 2021.
Facial make-up sales witnessed positive growth during 2021. Consumers returning to out-of-home activities at work and socially have increased sales significantly.
The second biggest category in value terms, lip products, achieved an increase in sales during 2021 but not enough to reach the 2019 level of per capita consumption. Lip products presented the lowest growth rates among all colour cosmetics products in 2021 owing to the continued mask-wearing among consumers, completely covering the mouth.
Colour cosmetics will see positive growth over the forecast period as consumers socialise more and engage in normal away-from-home work and leisure activities, but the category will not recover its pre-pandemic sales levels within the forecast period. Muted growth rates will be seen across all categories within colour cosmetics.
Powder facial make-up is expected to keep increasing its sales by offering innovative products in the forecast period. Players offering powder compact formats are innovating by including high sun protection in their formulations.
Sales of lip products are expected to increase in Bolivia over the forecast period but remain low in per capita consumption terms. Ongoing use of masks to cover the mouth and nose out of the major concern of spreading COVID-19 will keep growth rates low for sales of lip products.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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