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Country Report

Colour Cosmetics in

Colour Cosmetics in the US

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Nail products grew in the US for the first time since 2012

Historically, nail products was the worst-performing colour cosmetics category in the US. Historic demand was weighed down by consumers’ belief that nail products might damage nail health due to frequent polishing and chemical ingredients.

Depressed demand for lip products and facial make-up gives way to pricing softness

At-home seclusion and mask-wearing practices in the US depressed demand for facial make-up and lip products in 2020, with not-as-steep declines recorded in other lash and brow make-up that benefited from the continuing aesthetic of full brows. Lip products grappled with double-digit declines in value in 2020 across subcategories, as well as a 3% median price decline in full year 2020.

Expressive eye make-up trends bolster the category less inhibited by mask wearing

Eye make-up in the US performed better than lip products and facial make-up, since eye make-up wearing is less inhibited by masks. While eye make-up registered steeper declines in premium than in mass, consumers’ appetite for eye make-up contributed to some renovation in particular areas.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in USA?
What are the major brands in USA?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Nail products grew in the US for the first time since 2012

Depressed demand for lip products and facial make-up gives way to pricing softness

Expressive eye make-up trends bolster the category less inhibited by mask wearing

RECOVERY AND OPPORTUNITIES

Bright spots in colour cosmetics focus on driving newness

Product hybridity underscores opportunity to reposition colour cosmetics with self-care goals

Clean beauty to be industry standard in both mass and premium colour cosmetics

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 5 LBN Brand Shares of Eye Make-up: % Value 2017-2020
Table 6 LBN Brand Shares of Facial Make-up: % Value 2017-2020
Table 7 LBN Brand Shares of Lip Products: % Value 2017-2020
Table 8 LBN Brand Shares of Nail Products: % Value 2017-2020
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

Beauty and Personal Care in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Colour Cosmetics in the US

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Nail products grew in the US for the first time since 2012

Depressed demand for lip products and facial make-up gives way to pricing softness

Expressive eye make-up trends bolster the category less inhibited by mask wearing

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Nail products grew in the US for the first time since 2012

Depressed demand for lip products and facial make-up gives way to pricing softness

Expressive eye make-up trends bolster the category less inhibited by mask wearing

RECOVERY AND OPPORTUNITIES

Bright spots in colour cosmetics focus on driving newness

Product hybridity underscores opportunity to reposition colour cosmetics with self-care goals

Clean beauty to be industry standard in both mass and premium colour cosmetics

CATEGORY DATA

Beauty and Personal Care in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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