As the forecast period progresses, consumer preference for colour cosmetics that support their skin health and complexion goals will grow, calling for action and innovation from beauty players. Appearing on Shark Tank in early 2023, Youthforia is taking these consumer demands to the next level by offering make-up “so good for your skin you can sleep in it”.
Celebrity and influencer brands in colour cosmetics might have been reaching saturation point, as 2022 started seeing a clear distinction between successful and unsuccessful players. For example, Sephora cited weak demand before pulling lines from popular influencers like Addison Rae’s Item Beauty at the end of 2022.
Colour cosmetics players have done a great job of finding new and exciting ways to engage and build relationships with consumers, with the forecast period expected to see further exploration of digital engagement strategies. Experimentation in the Metaverse and Web3 has helped build connections with new consumer groups like Gen Z.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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