Executive Summary

Jun 2019
PROSPECTS
A slowdown for colour cosmetics after several years of hyper-consumption

Growth in overall colour cosmetics began decelerating from mid-2018, after years of steep increases since 2013. Several factors contributed to the slowdown: heavy purchasers of cosmetics bought fewer items; consumers switched to skin care products as health and wellness trends assumed a higher priority; and a lack of novelty compared with the numerous product and brand launches from several years ago were all relevant.

Premium colour cosmetics decelerates, while mass colour cosmetics recovers

The slowdown in colour cosmetics starting in mid-2018 after the hyper-consumption cycle from 2013 to 2017 was more pronounced in premium than mass colour cosmetics. This was expected, given that premium colour cosmetics flourished from 2013 to 2017, seeing double-digit growth, whilst mass colour cosmetics saw minimal growth.

Prospects are positive for certain categories

Mass colour cosmetics outperformed premium colour cosmetics in several categories in 2018, signalling opportunities for mass categories in the forecast period. In 2018, growth in mass lip liner/pencil and mass colour cosmetics sets/kits slightly exceeded the growth of their premium counterparts.

COMPETITIVE LANDSCAPE
L'Oréal USA’s investment in digital beauty makes it better poised to compete

L'Oréal USA led colour cosmetics in 2018, followed by Estée Lauder and Coty. L'Oréal’s performance was boosted by the double-digit growth of IT Cosmetics in 2018, especially through beauty specialist retailers, and above-average growth for Maybelline, NYX and L'Oréal Paris.

Greater competition amongst many new players for beauty consumers

The slowdown in growth in colour cosmetics may result in several outcomes for the forecast period. Mergers and acquisitions, which were common in the beauty industry from 2010, will become less frequent.

Colour cosmetics brands expand shade offerings to communicate inclusivity

The 2017 launch of Rihanna’s Fenty Beauty and its 40 foundation shades in LVMH’s Sephora stores reshaped facial make-up launches in 2018. Over 20 brands across all price positionings increased their shade offerings as a result of a broader consumer-driven push for inclusivity.

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Colour Cosmetics in the US

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in USA?
  • What are the major brands in USA?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Colour Cosmetics in the US - Category analysis

HEADLINES

PROSPECTS

A slowdown for colour cosmetics after several years of hyper-consumption
Premium colour cosmetics decelerates, while mass colour cosmetics recovers
Prospects are positive for certain categories

COMPETITIVE LANDSCAPE

L'Oréal USA’s investment in digital beauty makes it better poised to compete
Greater competition amongst many new players for beauty consumers
Colour cosmetics brands expand shade offerings to communicate inclusivity

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 5 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 6 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 7 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 8 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Beauty and Personal Care in the US - Industry Overview

EXECUTIVE SUMMARY

Robust expansion in beauty and personal care
Direct-to-consumer brands expand and launch new products
Store-based brands fight back by investing in internet retailing and digitalisation
Growing ingredients awareness highlights the health and wellness trend
Regulation will impact sun care; but could affect the broader industry

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources