Colour cosmetics is set to see double-digit current value growth in all years of the forecast period, returning to the pre-pandemic level of sales in 2025. Growth is expected across all categories, although facial make-up is set to see the strongest increase, and will return to the 2019 level of sales the earliest – in 2024.
Colour cosmetics is expected to see stronger competition in the coming years. In the main, global brands are expected to be the source of new trends.
The expansion of various retail chains, such as Watsons and Guardian, and new players, such as Pharmacity and Matsumoto, will increase the reach of imported colour cosmetics brands to middle-class consumers, as well as to wider regions in Vietnam. This will help offline retailers to maintain their leading role in the distribution of colour cosmetics.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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