Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Colour Cosmetics in

Colour Cosmetics in Vietnam

22 pages, Jun 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Korean make-up returns as the most popular trend

2017 saw the return of the Korean make-up trend in Vietnam after the Western trend era in 2016. As the Korean characteristics of fair skin and innocent and youthful looks are similar to Vietnamese traits, Korean make-up is more suitable for daily wear compared with the Western style.

Cushion product ranges are expanded

In 2017, the cushion trend became more and more popular, and cushions appeared in various forms – not only as BB/CC cushions. Many key players launched cushion blushers or lipsticks, which use the same technique as the BB/CC cushion.

Premium ranges are more developed than before

In 2017, there were continual changes in consumer behaviour thanks to social media; more and more Vietnamese people started to put make-up on to go to work or to socialise. This supported the expansion of the potential consumer base for both mass and premium brands.

COMPETITIVE LANDSCAPE

L'Oréal Vietnam Co Ltd leads colour cosmetics

In 2017, the colour cosmetics category was led by L'Oréal Vietnam Co Ltd, which used several brands targeting different customer segments. Its products ranged from mass goods such as Maybelline and L'Oréal Paris to premium lines such as Shu Uemura and Lancôme.

Mac by Estée Lauder Vietnam Co Ltd has the biggest share in lip products

2017 was a successful year for Mac, which led the lip products category. Despite the fragmentation of this category, Mac was still able to lead through its signature lipstick range, which consists of around 200 products.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Vietnam?
What are the major brands in Vietnam?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Colour Cosmetics in Vietnam - Category analysis

HEADLINES

PROSPECTS

Korean make-up returns as the most popular trend

Cushion product ranges are expanded

Premium ranges are more developed than before

COMPETITIVE LANDSCAPE

L'Oréal Vietnam Co Ltd leads colour cosmetics

Mac by Estée Lauder Vietnam Co Ltd has the biggest share in lip products

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

International brands remain dominant

Premium brands record healthy growth

Unilever continually plays an important role

Innovative products lead the market

Unauthorised parallel products limit growth in beauty and personal care

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Korean make-up returns as the most popular trend

Cushion product ranges are expanded

Premium ranges are more developed than before

COMPETITIVE LANDSCAPE

L'Oréal Vietnam Co Ltd leads colour cosmetics

Mac by Estée Lauder Vietnam Co Ltd has the biggest share in lip products

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Colour Cosmetics in Vietnam - Category analysis

HEADLINES

PROSPECTS

Korean make-up returns as the most popular trend

Cushion product ranges are expanded

Premium ranges are more developed than before

COMPETITIVE LANDSCAPE

L'Oréal Vietnam Co Ltd leads colour cosmetics

Mac by Estée Lauder Vietnam Co Ltd has the biggest share in lip products

CATEGORY DATA

Beauty and Personal Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

International brands remain dominant

Premium brands record healthy growth

Unilever continually plays an important role

Innovative products lead the market

Unauthorised parallel products limit growth in beauty and personal care

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports